• Strong Growth • Low Market Share • The threat of Slowdown • Strong Global Presence • Slow International Business • Unorganised sector • Wider Products Range • The scarcity of Raw materials • Opportunities: • Brand Value • Growth in Industrial Sector • Strong Supply Chain Management • Growing Indian Economy • Marketing Campaigns • Emerging Nations • AP Royale Play • Adapting to consumer psyche Corporate Strategy • On Time Painting Commercial • https://www.marketing91.com/marketing-strategy-asian-paints/ • https://www.ukessays.com/essays/marketing/the-market-strategy-of-asian- paints-ltd-marketing-essay.php •