Lunzuran

Located at 8.4 km from

City Proper via Maria Clara
Lorenzo Lobregat Highway

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CURRENT
SITUATION

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CURRENT
SITUATION

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CURRENT
SITUATION

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CURRENT
SITUATION

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BOOK & GO : A
FEASIBILITY STUDY ON
THE PROPOSED
CONVENIENCE STORE-
LIBRARY IN LUNZURAN
ABM – MASTERSON GROUP 1
BACKGROUND OF
THE STUDY

• diverse economic profile

• total population of 9,931 which represented 1.15% of the

total population in Zamboanga City.

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BACKGROUND OF
THE STUDY

• 32.66% of the population - young dependents which include

infants and young adolescents
• 63.68% - 15-64 years old which are roughly the
economically active population and/or actual or potential
members of the workforce.
• old dependent population consisting of the senior citizens,
those aged 65 and over, total 3.67%

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NATURE OF THE
STUDY

• private owned company via sole proprietorship.

• provide accessible outlet for food and other necessities
• encourage children to spark their love for education and
learning

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NATURE OF THE
STUDY

• location was selected due to the great number of potential

consumers and less market competition in the area.
• lack of access to goods and education in the barangay.

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OBJECTIVES OF
THE STUDY

• Employment
• quality service and products
• aid the existing education
• conducive learning environment without
discrimination

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SIGNIFICANCE OF
THE STUDY

• The barangay itself

• Children
• Consumers
• Job-seekers

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SCOPE, FACTORS &
DELIMITATIONS

• limited to the area of barangay Lunzuran

• customer profile (willingness to buy, amount and products
demanded, socio-economic status), the total area of the
market and budget allotment.
• target market of the business is those consumers within
the area and children who are in elementary till high
school for the library.

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RESEARCH LOCALE

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DATA GATHERING

• Key informant interview

community leaders, professionals, residents

• Survey questionnaires

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HOW THE SYSTEM
WORKS

• Hastly caters the necessities of the community

• Indirect education
• Job opportunities

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ESTIMATED
BUDGET COST

Start-up Expenses
Pre-sale Php 200,000.00
advertising/marketing
Land location Php 500,000.00
Insurance Php 90,000.00
Research and Development Php 350,000.00
Expensed Equipment Php 1,000,000.00
Initial store facilities Php 150,000.00
TOTAL START-UP EXPENSES PHP 2,290,000.00

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ESTIMATED
BUDGET COST

Start-up Assets
Cash required Php 2,000,000.00
Start-up inventory Php 500,000.00
Other current assets Php 400,000.00
TOTAL ASSETS PHP 2,900,000.00

Start-up Funding
Start-up expenses to fund Php 2,290,000.00
Start-up to fund Php 2,900,000.00
TOTAL FUNDING REQUIRED PHP 5,190,000.00

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BENTHAM’S
FORMULATION

• Intensity
• Duration
• Certainty
• Productiveness
• Proximity
• Purity
• Extent

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MORAL STAGES OF
DEVELOPMENT
• Pre – Conventional
• Conventional
• Answers socially relevant problem of
the community
• Post - Conventional

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CONCLUSION