Social Media Strategy

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INSERT COMPANY NAME

PRESENTED BY: INSERT NAME
 OVERVIEW

The purpose of the document is to establish the overall social media strategy for (INSERT
COMPANY NAME).

The contents of this plan includes:

1.Business Goals & KPIS
2.Target Audience
3.Platforms & Content Strategy
4.Messaging Approach
5.Amplification
6.Governance
7.Monitoring
 BUSINESS GOALS & KPIS

Write 2-3 sentences explaining why you are using social media and how will that help you grow
your business. I have listed below a format, please tweak as needed.

Business Goal: X
Social Media Goal: X

KPIS: X
Targeting
Who Are We Looking
to Reach?
 TARGET AUDIENCE

INSERT HEADLINE DESCRIBING TARGET AUDIENCE.

Quick Description of target audience.

• Age Range: X
• Gender: X
INSERT
• Location: X
PICTURE
 “
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Platforms &
Content
Where Do We Reach
Our Audiences, and
With What Media?
PLATFORM & CONTENT
STRATEGY
Messaging
What Do We Say To Our
Audience?
MESSAGING
What are the key messages you will say to your audience, through your
social content?

AWARENESS
• Message Association: X

CONSIDERATION • Educational: X
• Social Proofing: X

CONVERSION • Direct Response: X

Amplification
How Do We Scale Our
Efforts With Paid Social
Ads?
 AMPLIFICATION STRATEGY
Paid Social Ads Strategy

In this section, you describe how you will use paid social media ads to help accelerate your progress
toward your business goals.

1. How often will you run advertising campaigns?

2. Will you run different messages during the week vs. weekend?
3. How much are you budgeting to spend?
4. What geographical areas will you target?
5. How long will you campaigns typically last?
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Governance
What Are The Rules Of
The Road?
 GOVERNANCE
How will you manage your social media community? Tell us a summary of your overall approach.

RULES OF THE ROAD:

1.We will respond to social media comments that fall under the follow criteria:
• A
• B
• C
2.We will not respond to comments that are XXX
3.Our team will respond daily to users to provide a sense of responsiveness.
4.If there are issues raised by our social media community with our business and/or products, we will follow this escalation
process…(INSERT PROCESS)
Monitoring
How Do We Improve Our
Results Overtime?
MONITORING
WEEKLY: We will provide weekly reporting for all channels that include our primary KPIS:
•X
•X
•X

MONTHLY: Every month, we will do a deep dive that will include breakdowns of reporting into the following sections:
•By Channel
•Organic Vs. Paid
•Age/Gender

QUARTERLY: Every 3 months, we will evaluate the overall performance of our social media strategy and propose
changes based on our learnings.
Thank you!
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