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  • The Avant Garden Presentation

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    The document summarizes a marketing plan proposal for The Avant Garde'n furniture and home goods store. The plan aims to expand the target customer base to include millennials by enhancing the store's social media presence, increasing mass media advertising, offering new products of interest to younger generations, and boosting visibility through pop-up shops. The proposal focuses on penetrating the new target market through social media engagement, expanded outreach, relevant product selection, and greater visibility.

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    the avant garden presentation

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    The document summarizes a marketing plan proposal for The Avant Garde'n furniture and home goods store. The plan aims to expand the target customer base to include millennials by enhancing the store's social media presence, increasing mass media advertising, offering new products of interest to younger generations, and boosting visibility through pop-up shops. The proposal focuses on penetrating the new target market through social media engagement, expanded outreach, relevant product selection, and greater visibility.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    74 просмотров14 страниц

    The Avant Garden Presentation

    Загружено:

    api-489872825
    The document summarizes a marketing plan proposal for The Avant Garde'n furniture and home goods store. The plan aims to expand the target customer base to include millennials by enhancing the store's social media presence, increasing mass media advertising, offering new products of interest to younger generations, and boosting visibility through pop-up shops. The proposal focuses on penetrating the new target market through social media engagement, expanded outreach, relevant product selection, and greater visibility.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 14

    The Avant Garde’n

    Owner: Marcia Bell


    Group 3 Members: Kacie Evans, Kathryn Gardner,
    Rachel Hanson, Natalie Pritchett,
    Alyssa Roth, Krystal White
    Mission Statement

    Current:
    “Our motto is great things at great prices. Our goal is customer service that
    makes you say WOW. Our passion is making our store feel like home and our
    customers feel like family.”

    Proposed:
    “Providing unique products for unique needs while making our store feel like
    home and our customers feel like family.”
    Overview of the Business

    Products & Services Unique Elements


    ● Breadth of Products and Selling
    ● Furniture
    Methods
    ● Home Goods
    ● Rentals
    ● Warehouse Sales
    ● Delivery
    ● Estate Sales
    ● Refurbishments & Builds
    Location

    140 N 20th St, Ozark Missouri


    Location

    Benefits Challenges
    ● Shoppes at the Valley Coalition ● False turn
    ● Lack of competition in the area ● Invisible to local drivers
    ● Square footage ● Lack of restaurant in the area
    ● Off Highway 65 ● Failure to reach college
    demographic
    Plan to Drive in More Business

    ● Consignment for college students

    ● Refurbishing & remerchandising

    ● Revamping Instagram page

    ● Booth located in Relics Antique Store, Springfield, MO

    ● Clean up the warehouse and offer markdowns


    Current Target Customer Target Marketing Plan

    ● Generation X and Baby Boomer ● Billboard along Hwy 65


    Generation
    ● Facebook and Instagram
    ● Real Estate Agents
    ● Belly Rewards System, Emails
    ● Interior Decorators
    ● Shoppes at the Valley

    ● Special Offers for Real Estate


    Agents
    New Target Customer

    Millennials within the surrounding area (Ozark, Nixa, Springfield)

    Why:

    ● Buying power
    ● First-time home owners
    ● In search of affordable options
    New Marketing Plan

    ● Increased social media activity and engagement

    ● Slight increase in mass media marketing

    ● Possibility of new product that interests younger generations

    ● Increased visibility through pop ups or booths in antique shops

    ● Encouraging online shopping


    New Marketing Plan: Social Media

    Focus on Facebook and Instagram


    1. Creative aesthetic and coordinate post for a natural flow
    2. Social media engagement
    3. Consistency
    Social Media Example Posts

    Facebook: Instagram:
    New Marketing: Mass Media

    New billboard in the opposite direction from current

    417 Magazine
    ● Paid advertisements in the magazine

    Local promotions
    ● Coupons in
    surrounding
    restaurants and shops
    Summary

    Focusing on penetrating new target market through:


    ● Enhancing social media engagement

    ● Expanding mass media outreach

    ● Connecting with younger generations with new product selection

    ● Increasing visibility with antique store booth


    Thank you!

    Thank you to everyone involved in this experience.

    Throughout this process, we have learned to successfully analyze and evaluate a


    company in efforts to determine their needs and develop a new marketing plan.

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