GO-Ceries

A Business Plan
BRIEF
DESCRIPTION
 GO-Ceries is owned by MaxCy Enterprises wherein the
entrepreneurs produced a 3-in-1 supermarket. In which, they
have the physical location, drive thru and delivery.
Brief
The physical location is composed of a usual grocery
Description store but it also has a mini-playground for kids if their parents
want to leave them there and play while they are roaming
around the GO-Ceries. Drive-thru is made for those who
loves travelling or for those people who are on the go.
 The items that will be available here are the goods that are
usually needed by the on the go people like, water, chips, canned

Brief goods, instant food, over the counter medicines, toiletries, first aid

Description kits, candies, plastic cups, plastic spoon and forks, paper plates,
umbrellas and etc.

The difference of this drive thru to other drive thru is that, it has
3 windows, first window is for taking orders second window is for
those who did not buy a lot of stuff then lastly for those who did.
This drive thru also has big space that is enough to give big boxes
of orders.
 For deliveries, the entrepreneurs created their own page so
that it will be easy for their customers to contact and connect
with them. The products will be posted and all they have to do is
to purchase it then the officer in charge will contact them for
approval then their stuff will be delivered. Also, the said page is
made for those who wanted to give comments about the
services and the products.
 
 VISION

By the year 2025, GO – Ceries will be known as a unique and

innovative supermarket in Olongapo City and Subic Bay Freeport
Zone, giving full and easy access on food and other items to people
who is always on the go.
MISSION
To achieve its Vision, Go-Ceries will:

1 To provide jobs and revenue for communities

along Olongapo City.

To cater the needs of people who are

2 far from the city and in need of an easy

food access and other items.

3
To offer customers a unique shopping
experience, offering wide variety of items,
quality, affordable price and easy access
grocery items thru online or offline.

To provide convenience to other

4 customers who is always on a rush and

does not have a time to look and pick
items inside the store.
 CORE VALUES

Listen to customers, the employees

and the suppliers; providing quality
products, workshop and training, welfare,
development and sustainability, and be
responsible through commitment,
honesty, hard work and respect.
 WHAT ARE WE BEST AT?

The appearance of the

With good employees comes a
physical location of the
successful company. Our
supermarket is essential to
business is composed of
operation of the business. The
people whose objective is to
façade of the building is most
move forward by setting goals
likely to attract the customers
and then working on attaining
most especially when it is
them.
pleasing to the eyes. There
are colors that attract the
customers and there are
psychological effects to them.
ADMINISTRATION FACILITIES
GO-Ceries is a grocery store that We value our
eases the difficulties of everyone customer’s needs
when they buy their daily needs and we want to
and wants. Listening to the “voice continuously
of the customer” will always be improve by hearing
one of our top priorities by their feedbacks on
emphasizing on providing the best our product and
quality product in the market and service.
offering the best service to the
customers.
CUSTOMER
QUALITY SUPPORT
ORGANIZATIONAL CHART
 TEAM MAXCY

HERSHEY REYES, GENE LAWRENCE ANGELA JOIE

THALLA PEACH CPA GOMEZ, CPA PEREZ, CPA
EBBA, CPA
Chief Executive Chief Operating Vice President for
Managing Director
Officer Officer Finance
 TEAM MAXCY

ADRIANNA ROSE ANN ALOP, MARK JOSEPH MARI ANGELU

ACOLENTAA, CPA CPA PAMPOLINO, DBA LARA, CPA
Vice President for Customer Service
Financial Manager HR Manager
Human Resources Manager
 A
B
FACILITIES
The physical location, located in front of
Baypointe Hospital, is rectangular in shape
when viewed at the top. There is a parking
lot situated at its left side that is able to
accommodate private vehicles along with
the supermarket’s delivery vehicles such as
trucks and vans. The drive thru is located at
the rooftop of the business to ensure that
there will be no traffic that will take place in
case there is long queue of the cars in the
drive thru area.

C
D
Content Here Content Here Content Here
 FLOOR PLAN

Front View of the Building Top View of the Building

Right Side View Rear View Left Side View
 F ACTORY
LAYOUT
The factory layout of the building’s parking, first, and second floors are strategically planned by the
entrepreneurs to make sure that the arrangements of the equipment inside the supermarket are
accessible and easy to reach. This is to give the customers comfort while roaming inside the
supermarket.

LOT LAYOUT FIRST FLOOR SECOND FLOOR

 QUALITY
GO-Ceries is a grocery store that eases the difficulties of everyone when they buy their daily needs and
wants. Listening to the “voice of the customer” will always be one of our top priorities by emphasizing on
providing the best quality product in the market and
offering the best service to the customers. True to that, we assure to continuously improve by providing:

On-Time Delivery. The goal of GO-Ceries is to give ease to everyone when buying and
providing their needs for themselves. Delivery is offered for those who find it difficult to have a
spare time going to the grocery store to buy their needs. In this case, of the privileges given by
the supermarket is the free delivery to customers. The fee that will be spend on the delivery
services of the company will be paid by MaxCy Enterprise.

Drive-Thru. One of the goals of GO-Ceries is to ease the difficulties, to be fast, and to be
convenient. That is why the store put up a drive-thru station for those who wants fast and
instant shopping. Having our drive-thru is our main marketing strategy because we are the
first grocery store in Olongapo and Subic Bay Freeport Zone to have a drive-thru. This drive
thru is a great help for those who does not have enough time to shop because they are the
people who are always on the go.
 QUALITY
Play Area. Doing grocery with their child is a fun experience since it can strengthen
bonds but sometimes it can be stressful to some. There are children that might throw
tantrums if they got bored while their parent is doing their strolling. GO-Ceries decided
to address this problem by building an indoor play area for the kids. The business
assures the customers that this play area is one-hundred percent safe for the kids.

Free Eco-bags. GO-Ceries is not just reliable and convenient; it is an eco-friendly

grocery where it adheres the environmental protection and awareness. The store
does not use plastic bags in packing the items; instead, it uses eco-bags. Other
stores sell eco-bags but in GO-Ceries, it is free.
 QUALITY
Promo Cards. GO-Ceries believes that customers are the crown jewel of the store and it
will mean nothing without it. That is why the store implemented the use of ‘Go-Cards’, it is
for the avid customers of GO-Ceries. A customer will earn points by purchasing in the
store, the higher the amount of purchase, the higher the points to be given. A customer can
avail items through points such as smart phones, tablets, Smart TVs, etc.
 
GO-Card is made to give the valuable customers of GO-Ceries
their chance to gain points and to load money to the card. The
customers can load their cash to the cashier so that when the
planned to shop and they do not want to bring their cash, they
can only bring their cards then use it for their transactions. Also,
the GO-Card earns points; in every ₱100.00 is equivalent to one
(1) point and one (1) point equivalent to ₱1.00. So when they
shop more, they will gain more points too. They can shop in the
supermarket using those points. GO-Card can be availed in the
GO-Ceries’ Information center or in the cashier.
 QUALITY
Seasonal Sale. Filipinos like to go shopping when there is a sale from a certain store. They
always say that it is worth it to buy things because it has a lower price. GO-Ceries come up
with an offer that the customer will enjoy. Seasonal sale will be implemented during
Christmas, Black Saturday, New Year and any other holidays.

Raffle. Every customer that avail certain amount of goods can join in the monthly raffle.
The lucky customer can win items such as gadgets, electronics, appliances, and many
more.
 CUSTOMER SUPPORT
We value our customer’s needs
and we want to continuously
improve by hearing their
feedbacks on our product and
service. To do this, we designed
an intricate customer support
system where they can send
their queries in any time at any
place.
The Customer Service Department will
always be seconds-away in responding
to our customers’ concerns. The
company will also be having their own
website (www.go-ceries.com) in terms of
announcing different promos regarding
our products. The Customer Service
Department will be in charge in
maintaining the social media aspect of
our business
 2025 ROAD TO EXCELLENCE
VISION
MISSION Go-Ceries known as Olongapo City’s 3-in-1 grocery that provides excellent satisfaction with its fast
transactions and deliveries, and most especially with its on the go feature.
To provide jobs and Profit Our System Priorities Our Metrics
revenue for Minimize loss in Start-up Year  Minimize the cost of purchases  Statement of Comprehensive

GOAL
communities along and Increase Sales Revenue by through bulk orders of Income
Olongapo City. 3% every year for the next 5 products with the same  Sales Journal and Cash
years. supplier. Receipt Journal
To cater the needs of
Employees Our System Priorities Our Metrics
people who are far from
Provide our employee’s  Provide proper training to the  Retention

GOAL
the city and in need of
excellent experience in their employees.  Job Satisfaction Index
an easy food access and
workplace by allowing them to  Help them restore their pride
other items.
have continuous growth. and make them feel secured in
To offer customers a their workplace.
unique shopping Customers Our System Priorities Our Metrics
experience, offering Be able to give them the best,  Provide products that are in  Customer Satisfaction Index
GOAL

wide variety of items, and fast shopping experience. their good form and quality.  Quality Control
quality, affordable price  Give our customers
and easy access grocery satisfaction with fast
items thru online or transactions and delivery.
offline. Suppliers Our System Priorities Our Metrics
Be able to make good  Maintain good relationship  Quality-based Metrics
To provide convenience relationship with our suppliers. and communication with the  Supplier Satisfaction Index
to other customers who
GOAL

suppliers by ordering ahead of  Cash Disbursement Journal

is always on a rush and time by not engaging in
does not have a time to making rush deliveries.
look and pick items  Take the early payment
inside the store. discounts.
MARKET ANALYSIS: Target Market Profile
Parents Business Owners and their Tourists
Employees

Demographic Profile
Age 18 and above 18 and above 18 and above

Gender All All All

Educational Background Majority College Graduates Majority College Graduates Majority College Graduates

Psychographic Profile
Activity, Interest and Opinion
 People with a lot of  Seeks high-quality • Needs a lot of travel time
matters to attend to with products and service for and has other matters to
limited time to spend in a good price. attend to.
shopping.
 MARKET ANALYSIS: Target Market Profile
 Needs someone to look • A busy person who needs  Seeks high-quality
after their children while fast service and products and service for a
buying goods. convenience. good price.
 Seeks high-quality  Has a limited time to
products and service for spend in buying goods.
a good price.
Olongapo and Subic Bay Olongapo and Subic Bay Olongapo and Subic Bay
Geographic Location
Freeport Zone Freeport Zone Freeport Zone
Usage Whenever necessary Whenever necessary Whenever necessary
 Guaranteed low price of  Guaranteed low price of  Guaranteed low price of
Benefits
products products products
 Delivery and Drive-thru  Delivery and Drive-thru  Delivery and Drive-thru
service is available within service is available within service is available within
the vicinity of Olongapo the vicinity of Olongapo the vicinity of Olongapo
and SBFZ and SBFZ and SBFZ 
 
 
MARKET ANALYSIS: Target Market Profile
• Fast service  Fast service  Fast service
• A mini playground for  Discounts are given to  A few minutes away from
children so parents could bulk orders. the different tourist spots
shop freely. of Olongapo and SBFZ.
• Can shop at home with  Can be a supplier of
free to minimal amount of office supplies, retail
delivery fee. business, etc.
 COMPETITION ANALYSIS: Target Market Profile
COMPETITORS SM Supermarket Puregold Royal Dutyfree

Harbor Point and Duty Free:

Downtown: New Asinan,
Olongapo City
Location
Central: East Bajac-Bajac,
Olongapo City
Organizational Style Corporation
Services Offered  Supermarket – large self
service grocery stores
Year Established Downtown: 2012
Central: 2019
Subic Bay Freeport Zone
Subic Bay Freeport
Olongapo:
Zone
East Bajac-Bajac, Olongapo
City
Corporation Corporation
 Hypermarket – large retail  Hypermarket – large retail
space; combination of space; combination of
supermarket and supermarket and
departmental stores departmental stores
 Delivery service
Harbor Point: 2012 1993
Duty Free: 1998
East Bajac-Bajac: 2016
 S W O T

S
STRENGTHS W O T
WEAKNESS OPPORTUNITIES THREATS
• Accessible to all shoppers
online or offline
• Provide a 3-in-1 supermarket • Business • Competition
(physical location, drive thru, • High cost of development with big
and delivery) lease • Exclusive companies
• Hassle free for people with • High capital shareholders • Government
car and without car
requirement and investors Policies
• Less time spent shopping
• Products are budget friendly
• High labor • National and • Business
• Authentic products with cost International requirements
guarantee expansion • Loyalty and
• Good quality management trust of
• Offer a customer support
consumers
system
STRENGTHS FOR OPPORTUNITIES
• Domination of Go-Ceries to provide a time saving
shopping for people who are on the go and who
loves travelling.
• A unique concept with grocery, drive thru, delivery
and other services that will be loved by national
and international countries.
• Easy access supermarket that have a good quality
products and services that will impress customers
• SRENGTH TO FIGHT THREATS
• Unique image and services that differentiate it from
competitors
• Focuses on complying with government and other
business requirements
• Go-Ceries is customer-oriented. We designed an
intricate customer support system where they can
send their queries in any time at any place
MITIGATING EFFECTS OF WEAKNESSES TO
OPPORTUNITIES
 The concept of the business will captivate
shareholders and investor for capital
 Maximizing the Go-Ceries space utilization
Train and educate staffs and employees so they
become more efficient and proficient in their jobs.
• OVERCOMING WEAKNESSES
• Extraordinary marketing strategies will help Go-Ceries
from any threat of the competitors.
• Other than the 3-in-1 Supermarket of Go-Ceries it will
offer a play area, free eco-bags, promo and loyalty
card, seasonal sale, raffle and other services to satisfy
our valuable customers.
 GO-Ceries
Thank you!
Reyes, Hershey J.
Ebba, Thalla Peach
Perez, Angela Joie
Gomez, Gene Lawrence
Alop, Rose Ann
Acolentava, Adrianna
Lara, Mari Angelu
Pampolino, Mark Joseph