PRESENTATION OF SHOPEE & SWOT ANALYSIS

CHARACTERISTICS & POTENTIAL OBJECTIVES OPERATIONAL MODEL CAPITAL & FUND

 CHARACTERISTICS & POTENTIAL
Charateristics
• Founded in 2015
• Join Vietnamese
market in 2016, after
Lazada by 4 years and
Tiki by 6 years
• Divided into 2 category
of goods: Necessity
and Niche products
• Seller recommendation Potential
policy • 60% growth in FMCG
industry via e-commerce
• 8.8% of e-commerce
shoppers, 69% of
merchandise sales
increased via commerce
platforms (2017)
Vietnam e-commerce market share in 2018

Other e-
commerce
websites Objective,
operational model
Objective: In the early years of customer base
development (taking advantage of the extremely
abundant capital available from the parent company
SEA, focusing on marketing, developing applications,
and websites optimizing), then calculate to increase
Vietnam e-commerce market share in 2017 profits.
=>41.1 million access in 2019 (2nd place is tiki with
only 35.7 million unique visitors)
Target customers:
- Tiki has indisputable advantages in urban areas, Sendo
has distinct features for clients in rural areas.
- Shopee distributes urban and rural resources with C2C
model (sellers can also become buyers and vice versa)
Approach: Design apps on mobile phone first and then
website (because demand to use apps on mobile phone is
higher than that of the website, more than 90% of
transactions are done on mobile phone while tiki and
lazada still focus on developing website)
CA
PIT - Capital advantages: Parent company SEA had an IPO in 2017 =>

AL earned $884 million, considered as Southeast Asia's largest startup ($

4 billion) => continued to raise capital and pour capital into Shopee

&
- Shopee is heavily invested by parent companies (at the end of 2018,
poured 50 million USD = 1150 billion VND (while Tiki is burning
money from VNG – Their largest shareholder, VNG's Financial

FU SERVICE #1
Statements said: VNG's investment of VND 500 billion in Tiki has
returned 0) SERVICE #4

NDI
NG
 Conclusion

Invest in technology, flash sale

To enhance the customer experience, full
information accessibility, interaction between
sellers and customers

Good grasp of Vietnamese psychology

Prioritizing convenience and free shipping
cost; Marketing based on celebrities

Good understanding of the market

Succeed in committing e-commerce on
mobile phone applications