MKT 460

Section 07

PREPARED FOR:
Zarjina Tarana Khalil (ztk)
PREPARED BY:
Khaled Mahmud
Id# 043 244 030
Syed Kamrul Hasan
ID#062 273 030
Sk. Imtiaz Ali
ID#062 076 030
A B M Hassan useuf
ID#$061 876 030
Zashid Malik Leo
ID#031 203 030
Mujahid Hossain Shuvo
ID#061 693 530
Rahid Ishtiaque Chowdhury
Id# 071 678 020
Our Business Place is
in

HAITI
Haiti
Haiti
What is Social Business?
 A socialbusiness is a non-loss, non-dividend
company designed to address a social objective.
The profits are used to expand the company’s
reach and improve the product/service.

 Basically
this model has grown from the work of
Muhammad Yunus .
Demographic Data
INDICATORS HAITI

10,188,000 (Half of the population

Total Population (millions) being under 20 years).

Area ( in km2) 27,750

Density (people/km2) 325.59/km2.
Urban / Rural its population is concentrated most
heavily in urban areas.

Per capita Income (PPP) $ 1,255.

Currency: Gourde (HTG) .

Capital: Port-au-Prince(And largest city) .

Official language(s): Haitian Creole, French.

 Poverty Data

In % and > 2 $ / day

number
15%
50% 1< < 2 $ / day

< 1 $ / day
35%

Source:
 Poverty Data

Haiti
INDICATORS

About 80% .
% under poverty line

0.404 (low) (145th).

HDI (world ranking )

Literacy, 50%

Rich vs. Poor Haiti's richest

people own 1% ,
half the country's
wealth.
Nutrition and Health Issues
INDICATORS HAITI

Stunting From 40 % to 32 % .
(Targeted population)

Almost 16,800 people and

Diarrhea/Cholera: more in 2010.

Underweight 37 % in 1978 to 28 % in
(Targeted population)
2009.
Micronutrients deficiency 9 % in 1978 to 4 % in
Be specific on nutrients
(Targeted population) 2009
Malaria 7%

Source:
Economic Data:

 Haiti is the poorest country in the Americas

 It is an impoverished country, one of the world's
poorest and least developed.
 About 66% of all Haitians work in the agricultural
sector.
Education Data
 The educational system of Haiti is based on the
French system.
 15,200 primary schools
 Haiti's literacy rate is 52.9%.
Basic Health Crisis
 Stunting : 40 %
 Underweight: 28 %
 Micronutrients deficiency: 4 %
 Diarrhea/Cholera: Almost 16,800 people Died
 65000 children estimated to be need of Nutrition assistance.
 Vitamin A
 Lack of iodine,Vitamine-A,B2,C.
 Lack of Calcium, Zink.
Haiti in Crisis
Earth quake
 The 2010 Haiti earthquake was a catastrophic magnitude 7.0
Mw earthquake
 An estimated three million people were affected by the quake
 The Haitian government reported that an estimated 230,000
people had died, 300,000 had been injured and 1,000,000
made homeless.
 They also estimated that 250,000 residences and 30,000
commercial buildings had collapsed or were severely
damaged.
 ..

CHOLERA

 The 2010 Haiti cholera outbreak is an ongoing cholera

outbreak that began in late October 2010 killing 2,120
people and hospitalizing thousands more.
 There are fears that the disease could further spread,
since many people still live in unsanitary camps as a
result of the earthquake earlier in the year,after
outbreak was reported in the camps.
Our Product -1

La Vie Saline
Ingredients of saline
 Sodium Chlorides
 Potassium Chlorides
 Tri-sodium citrate
 Di-hidrate
 Glucose
 En-hidrate
 Oral rehydration salts
 Product - 2

“La Vie Gluco” Biscuits

Ingredients of Biscuit
 Wheat  Calcium
 Sugar  Iodine
 Carbohydrate  Zink
 Protein  Milk
 Energy  Egg
 Fat  Honey
 Vitamin A,B2,C  Iron
Production Plan
 We will set up a small factory in Port-au-Prince,
the capital of HAITI.
 Eco-Friendly Factory
 Management level will be controlled by experts.
 And, will use the local people as our factory labor.
 Distribution Plan

Basic Distributions network

Manufacturer Local Distributors Customers

Distribution Plan
 Workers as sales representatives
 Students as sales representatives
 Medical representatives
 Restavecs (unpaid household servants)
Target Market

For saline – Everybody(Diarrhea/Cholera affected)

For Biscuits- Age 5-15 years.

 Market Penetration Pricing –
A Quick Market Entry
 Market penetration pricing is a quick-entry price strategy that
assumes low price will gain high sales volume which, in turn,
will result in lowering costs.
 Usually trying to penetrate the market by growing their share of
the market.
 Lowest price will win market share.

La Vie Gluco Biscuits (70 gm) – 5 HTG

La Vie Saline – 3 HTG per packet
Raw-materials Availability
 Basically it’s an
agricultural country
 Wheat
 Sugar
 Milk(Local Dairy Farms)
 Egg(Local Poultry Farms)
 Salts
Promotion
An Integrated Marketing Communication will be
taken mainly to create awareness:
 Posters/Leaflets
 Sharing cholera prevention messages
 Megaphone in the affected districts
 Buzz marketing/WOM
 Bill boards ( colorful & picture based)
 Radio ( short simple message)
 OPPORTUNITIES THREATS

•High demand. •Distribution channel not well

• recent cholera a good marketing established.
ground for oralsaline. •People may not be aware of the
•Haiti government very open to use of oralsaline or the use of
foreign investment now. protein biscuit.
•Income equity quite high
•Lots of foreign aid flowing in.
•Low entry barrier.
•Availability of raw material.
•Availability of cheap labor.
•Market not saturated.
 OPPORTUNITIES THREATS

•Stunting •Political issues

•Underweight •Competition from similar
•Almost 16,800 people Died products
by Diarrhea/Cholera
•65000 children estimated to •Communication
be need of Nutrition •Low level of literacy: makes
assistance. marketing tough
•Low wage rate
Recommendations
 The business has to be self sustainable
 The opportunities should be exploited to the fullest
 The business should focus on long term benefit of
the target audience and not on short term profits
 The products should be made available in
affordable price
 Initial losses should not discourage the business
from going on.
“We may be poor, but we don’t want to die. We
Haitians love life(La Vie)!” - Jean Renel
THANK YOU
 ANY
QUESTIONS?????