Oriqa Edibles

“Consumer perception
towards non-alcoholic and
fruit beverages”.

NAME-Shalu Dubey
U I D - 2 0 1 9 - 2 9 0 7 - 0 0 0 1 - 0 0 11
FMCG MARKET IN INDIA
• The revenue of the FMCG sector reached $52.75 billion in
FY18, and estimated to reach $103.7 billion in 2020.
• Indian's FMCG market was estimated to be valued at 52.75
billion US dollars in 2018.
• The sector was expected to grow at a CAGR od nearly 28%
between 2018 to 2020.
5 6

MARKET SHARE 4.5

5
4
3.5
4
FOOD & BEVERAGES 3
10%2%
PERSONAL CARE 2.5 3

15% TABACCO 2
HOUSEHOLD CARE 1.5
2
53% OTHER
1
1
20% 0.5
0 0
2015 2016 2017 2018

UNIT VALUE VOLUME CHANGE NOMINAL GROWTH

FMCG- 4th largest sector of the Indian Economy

Segments-

HOUSEHOLD CARE PERSONAL CARE FOOD & BEVERAGES

-Fabric care -Oral care, Hair care, skin care -Health beverages
-Household cleaners -Cosmetics and toiletries -Staples food/cereals
-Perfumes -Snacks/Bakery products
-Paper products -Chocolates/ice creams
-Tea, coffee and dairy products
-Drinking water
Company Information
• ORIQA EDIBLES Ltd. is the only large
scale and consistent Edible Cutlery
manufacturers in India. Edible Cutlery
includes spoons, bowls forks, plates etc.

• Our edible cutlery concept and products

have been widely acclaimed due to our
high hygienic standards, taste, nutritious
product value, eco-friendly and 100%
biodegradable.
 Oriqa Ltd. was founded in the year 2019, which is located in Ahmedabad(Gujarat)

By Manthan Raj guru

MISSION
We conduct our business in an environment-
friendly manner, being responsible for society and
our stakeholder. We have the highest regard for the
law of land, we support all initiatives that protect
VISION our environment and promote a healthy lifestyle.
To make eco-friendly dinning a part of daily
lifestyle.
Product provide by the company
SMALL BOWLS
TABLESPOON KNIFES -Vanilla
-Butter Scotch -Dark Chocolate -Jeera
-Dark Coffee -Vanilla -Dark Chocolate etc.
-Jeera RISE STRAW MEDIUM BOWLS
-Magic Masala -Vanilla
-mint Coriander etc. -Neutral Flavored
-Simple Masala
-Jeera
FORKS BIG BOWLS
-Peri-Peri -Tomato
-Maggi -Hot & Sour
-Jeera -Sweet Corn
-Mix Veg. etc.
 Pricing of the Cutlery
Edible Table spoons
• Pack of 100 at Rs.12 per piece
• Pack of at 300 at Rs.11 per piece
• Pack of 600 at Rs.10.5 per piece
• Pack of 1200 at Rs.10 per piece
• Pack of 1800 at Rs.9.5 per piece
Edible Forks
• Pack of 100 at Rs.12 per piece
• Pack of at 300 at Rs.11 per piece
• Pack of 1200 at Rs.10 per piece
• Pack of 2700 at Rs.9 per piece
• Pack of 6000 at Rs. 8 per piece
 Promotion
• The company is engaged in promotional online
as a part of its marketing mix.
• An Eco Friendly alternative.
Place • “ISSE KHAO ISKO KHAO”

Oriqa Edibles was founded in the year

2019,with manufacturing of Edible bowls,
Edible Knife, Edible Spoon etc. They are
Limited Company which is located in
Ahmedabad(Gujarat, India). They provide
these products in diverse specifications to
attain the complete satisfaction of the clients.
TASKS PROVIDED BY THE COMPANY
DURING INTERNSHIP
• Our 1st task, was to find out the distributor of our territory.
• Our 2nd task was to find out the price of the beverages available in the territory.
• 3rd task, was to find out the local beverage mostly used in our territory.
• 4th task, was to find out the address and contact number of the premium and
average hotels of our territory.
• 5th task, was to find out the address and contact number of the premium and
average restaurants of our territory.
• 6th task, was to find out the different between the product of MNC companies and
Indian companies.
Project Description
• Project Title: Consumer perception towards non-alcoholic and
fruit beverages.
• Qualitative research – Research design (Descriptive research design) –
Source of data (Primary and Secondary)- Through Questionnaire-
Target population (UP- Youngsters [18-28])- sample size (100)-
sampling method (non probability)- collected through google forms-
analyzed by Excel 2016.
• Date of internship- 64 days(21st May'20- 24th July'20)
• Place- Work from home(Lucknow)
Questionnaire

Carbonated drinks Fruit Drinks

• Do you consume carbonated drinks?
• Which brand you prefer?
• What the reasons for purchasing that particular
brand?
• Purpose of buying?
• Frequency of buying?
• Effect of advertisement on purchasing the
particular brand
• Effect of price on buying the carbonated drinks
• Opinion on health hazards of carbonated drinks
• Which brands can be considered as healthy drinks
• Do you consume fruit beverages?
• Which brand you prefer?
• Reasons for purchasing the brand?
• Purpose of purchasing the fruit drinks?
• How frequently you purchase the fruit
drinks?
• Effect of advertisement in purchase?
• Effect of price on purchase?
• Perception on health hazards of the drinks?
• Which fruit drink is healthy?
Learnings / Findings
Carbonated drinks
• Most selling brand- COCA COLA
• Most preferred brand – COCA COLA
• Reason of purchasing – taste
• Time of consumption – Any time
• Frequency of buying – Weekly
• Effect of advertisement is visible
• Effect of price is visible
• Carbonated drinks are hazardous
• They considered carbonated drinks are
not at all healthy but Parle agro is healthy
Fruit drinks
• Most selling brand- Real (Dabur)
• Most preferred brand – Real (Dabur)
• Reason of purchasing – taste
• Time of consumption – Evening snacks
• Frequency of buying – Weekly
• Effect of advertisement is visible
• Effect of price is visible
• Fruit drinks are not hazardous
• They considered fruit drinks are healthy
• They say that Real (Dabur) is healthy
Suggestions
• I would like to give suggestions to the Oriqa Edibles that they should
invest in fruit drinks more and should focus on it’s advertisement.
Since we saw that advertisement is creating effect on customers mind
and the more they will see the advertisement the more they will
familiar with brand.
• Also, they should focus more on taste of the fruit juices. They should
circulate a taste sample in the big markets to know the opinion
whether they are liking it or not and instead of using the colors and
flavors in the fruit drinks they should focus on pure fruit extracts that
will create a sense of purity in customers mind.
Thank you