Lesson 1: Asserting

Oneself
Subtopics:
Persuasive Techniques
Reading Persuasive Texts
Writing a Persuasive Text
Use of Comment Adverbs
Using Information Technology in Persuasion
PERSUASIVE TECHNIQUES
 PERSUASIVE TECHNIQUES

• USE OF POWERFUL VERBS

• USE OF EMOTIVE LANGUAGE
• USE OF SENSORY WORDS
• USE OF RHETORICAL QUESTIONS
• USE OF FIGURATIVE LANGUAGE
• EXAGGERATION
• USE OF FACTS
• REPETITION
USE OF POWERFUL VERBS

• Words that give vivid picture of an action or what someone is

doing
• Examples:
• Munch, chew, devour, or nibble (instead of eat)
• Stimulate a mental image of a specific action in the minds of the
audience
USE OF EMOTIVE LANGUAGE

• Words that carry emotional content or those that evoke feelings

• Example:
• Using the words young and defenseless to describe a child
• This elicits a strong emotion from the audience such as sympathy
USE OF SENSORY WORDS

• Words that appeal to any of the five senses (sight, smell, touch,
taste, hearing)
• Examples:
sugar-cured ham and pure spices are all that we use
this delectable, juicy, mouth-watering ham is perfect for
sandwiches
USE OF RHETORICAL QUESTIONS

• Questions that do not require answers which are meant to capture

audience’s attention
• Example:
• Do you want to avoid crowds and skip the long lines at department stores
this holiday season? XOXO offers you the convenience to shop for your gifts
when you want from wherever you are.
USE OF FIGURATIVE LANGUAGE

• The use of figures of speech such as simile, metaphor,

personification, alliteration etc.
• Example:
• Do the dew.
EXAGGERATION

• An overstatement used to emphasize a point or to create a strong

impression
• Example:
• Among Us is the best and most exciting online game ever created!
USE OF FACTS

• Are pieces of information that can be verified thru tests and

observations
• Are used to add weight to or to back up a claim of a product
• Example
• A tablet of Lyco- X Multivatamin contains 75% of your daily vitamin C needs.
REPETITION

• Is done when words or phrases are repeated in a text to reinforce

a point or to make the audience remember an idea
• Example:
• Look good! Feel good! Visit Hairtastic now!
TASK

You are a TV scriptwriter. Together with your team

(choose your team – 3 members), you were tasked to write
the script for a TV commercial of a popular household
product. Apply your knowledge about persuasive texts in
writing the script. Download the TV Commercial Script
Template from the following link:
https://tinyurl.com/yc553juy. You will be evaluated
based on the rubric that follows.
Criteria 5 3 1 Point

Content The script includes substantial information The script lacks some information about the The script does not include information  
  about the product. product. about the product.

Language The language used in the script is very The language used in the script is somewhat The language used in the script is not  
persuasive. persuasive. persuasive.

Grammar The script does not contain any grammatical The script contains a few grammatical errors. The script contains many grammatical  
error. errors.
Guidelines for submission:
1. Use the template in writing the script.
2. Send the file to: littledreamhunter18@mail.com
subject: (English 10) TV Commercial Script
compose email: Names of Members; Grade and Section
3. Assign one group member to send the file using his/her USPF
account.
Start of presentation
WRITING PERSUASIVE
TEXTS
Formulating a Statement of Assertion
What is an assertion?
A strong declaration of your position about a certain topic

Can be done through a thesis statement

main claim or main argument of a persuasive text

controls the scope of the text
gives preview of entire argument
 Why is the thesis statement important?

The thesis statement is one of the most important sentences in your paper. Its
functions include:

•Establishing the purpose of your paper

•Stating your position on the topic
•Guiding the reader through your argument
•Keeping your writing focused

You should keep your thesis statement in mind throughout the writing process: the main body
 should expand on this statement, support it with evidence, and argue for its validity.
STAGES OF THE WRITING PROCESS

1.Prewriting
2.Drafting
3.Revising
4.Editing
5.Publishing
PREWRITING

Supporting
details

CLAIM

Opposing
Rebuttals
Points
Claim

a debatable topic and your stand on the topic

Example:

Schools should ban the assigning of homework to students.

Supporting points

are evidences that prove that your claim is right

Example:

Students’ social development is hampered when they spend

too much time doing school requirements and less time doing
social activities.
Opposing points

are evidences that prove that your claim is wrong

Example:

Homework can be done through social activity

Rebuttals

are points that disprove the opposing points

Example:

Social activity is with the threat of being graded is not the

same as a social activity done without any requirement.
Now, organize your ideas into an outline.

Topic Sentence:
Supporting Point 1:
Opposing Point 1:
Rebuttal 1:
Supporting Point 2:
Opposing Point 2:
Rebuttal 2:
Supporting Point 3:
Opposing Point 3:
Rebuttal 3:
DRAFTING

Use your outline as guide

REVISING

check for any irrelevance, inconsistency, or lack of ideas

EDITING

go to grammarly.com to edit your paragraph

PUBLISHING
TASK:

1. Write a thesis statement about a debatable

topic that you like to defend or support.
2. Organize your ideas into an outline.
3. Develop your outline into a persuasive text.