5 SEO Trends for 2020

THAT YOU NEED TO KNOW

1- SNIPPETS DOMINATE MORE
SEARCH CLICKS
SNIPPETS DOMINATE MORE
SEARCH CLICKS
1. Featured Snippets usually appear above the number #1 organic result, commonly referred to
as “Position 0.”

To take advantage of this feature and drive more clicks to your website, you need to provide
clear answers to commonly asked questions on your website.
2. Featured Snippets are evaluated and boosted to the top depending on their quality, which
Google has a way of determining.
3. Don’t take this trend lightly, as 54.68% of clicks from Google originate from Featured
Snippets—proving that they drive more than half of search engine clicks.
4. Featured Snippets represent a great opportunity for content creators since it gives you the
ability to generate more organic traffic even if you’re not ranking at the top number #1
position.
2- BACKLINKS ARE STILL
IMPORTANT
BACKLINKS ARE STILL
IMPORTANT
Though Backlinks building may not be that important as it was earlier but we should not forget it
completely either. It is still essential in brand building and website reputation and which can only
be done through SEO.

Before engaging into back linking strategies, it is important to conduct research and organize
your findings into several categories. You’ll want to base them on the industry they come from,
and by the reputation of the website linking back to you or the traffic generated by that website.
Reputable and quality backlinks can get you more exposure, more traffic and a significant boost
in trust.
Tip: You can also check the internet for brand mentions that do not link back to you, then try to
contact the webmasters or site owners to ask them to give you backlinks. You can find them
easily with brand monitoring tools like Mention and, if you want to be successful, you can give
something of value in return..
3 - SECURE WEBSITES ARE A MUST
SECURE WEBSITES ARE A MUST
1. User safety is another trend that doesn’t seem to have much to do with SEO, but it is very
important to the website user experience. If a user doesn’t feel safe visiting a web page then
they’re very likely to leave quickly. Or if they see a “Not Secure” warning appear, they may
decide to not proceed to your page. As a result, high bounce rates could affect the position
of that page in the organic search listing.
2. It’s important to enable HTTPS protocol for your site. HTTPS gives website users a secure
connection that is both encrypted and authenticated. According to Google, HTTPS “helps
prevent intruders from tampering with the communications between your websites and your
users’ browsers.”
3. There are still many vulnerabilities on the web, but every day there are new security
measures that can be implemented into your own website.
4 - MOBILE UX WILL DETERMINE
YOUR RANKINGS
MOBILE UX WILL DETERMINE
YOUR RANKINGS
1. A website that does not have a mobile version may lose most of its users in the coming years
as mobile web pages are a growing trend that will get even more popular in 2020. Especially
since more people around the world are obtaining smartphones as more cell phone towers
are being built with better connectivity.
2. Studies show that 4 in 5 consumers conduct local searches on search engines using their
mobile devices. And as you can see below, searches on smartphones are 88% while searches
on computers and tablets combined make up 84%
3. Your pages must be optimized for mobile devices if you want to keep up with your
competitors. And keep in mind that the higher you are in the Google mobile page index, the
more prominent your page will be.
HIGH-QUALITY CONTENT IS MORE
IMPORTANT THAN EVER
1. Creating high-quality content is an essential element of effective SEO strategies. Users want
content that is relevant, helpful, and timely—and that is what Google tends to reward with
higher search engine rankings. People head to search engines with questions, and your web
page needs to deliver answers.
2. Content must be well researched and follow a logical structure that makes it easy to navigate
and read.
3. Informative and quality articles are the only type of content that will grow a website’s
popularity in 2020 and beyond.
4. Online consumers are quick to detect and ignore web pages or blog articles that are filled
with mistakes. According to the Economist Group’s “Missing the Mark” Report, “71% of
readers say they were turned off by content that seems like a sales pitch.”
5 - HIGH-QUALITY CONTENT IS
MORE IMPORTANT THAN EVER