PIBM

PGDM 02
PESTEL
ANALYSIS OF
SAMSUNG
WHAT IS PESTEL ANALYSIS?
PESTEL ANALYSIS or PEST analysis describes a framework
of macro enviornment factors used in the enviornmental
scanning component of strategic management.

P- POLITICAL T- TECHNOLOGICAL
E-ECONOMICAL E- ENVIORNMENTAL
S- SOCIAL L- LEGAL
SAMSUNG Samsung is a South Korean multinational conglomerate
headquatered in SAMSUNG Town , SEOUL. It comprises
numerous affilated businesses, and is the largest South Korean
chaebol. Samsung was founded by LEE BYUNG-CHUL in 1938
as a trading company..
REVENUE:- 221.6 billion U.S.D (2018)
SUBSIDIARIES:- Samsung Electronics, Samsung Biologics ,
INSPIRE THE WORLD, CREATE THE
FUTURE.
Samsung LIFE insurance & more.
(USP) cutting edge technology and features
POLITICAL
ANALYSIS

1. Political Stability
2. Taxation Policy
3. Proper Security
4. Trade Agreement

UNLEASH YOUR FINGERS.

 ECONOMICAL
ANALYSIS

1. Economical Crisis :- 2007-2008 economic crisis puts SAMSUNG

profit scale to decline.
2. High Economic Growth In US :- Economic growth gave
consumers the confidence to go for SAMSUNG products.
3. Marketplace Condition :- SAMSUNG gets in the global market
opened several market in developed world.
4. Financial Consideration :- SAMSUNG starts an ambitious drive
into developing market, in hopes for covering lost revenues.

THE NEXT BIG THING IS HERE.

SOCIAL
ANALYSIS

1. Increasing Consumer Purchasing Power

2. Adaptability To Local Culture.
3. Changing Lifestyle Preferences.
4. Innovation in the right direction is the key.
TECHNOLOGICA
L ANALYSIS

1. Always aimed to be ahead in terms of

technological innovation.
2. Huge investment in R&D.
3. Ahead or rival in terms of technology.
4. Rate of technology transfer.
ENVIORNMENT
AL
ANALYSIS

1. Promotion through slogan.

2. Vision to provide eco friendly product.

3. Helping accelerating environment friendly

endeavors to help reduce emissions.
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THANK YOU
ADITYA SONI
NIDHI SHARMA
ANJALI SONI
SHAMBHAVEE THAKUR
KIRAN KUDIYA
VIVEK CHAUHAN