UNDERSTANDING MEDIA:

AESTHETICS OF THE
IMAGE, TEXT, AND AUDIO
LESSON 2, UNIT 1
ASCUE, SHIENA ROSE
PAGE 44 RONULO, JASPER
GOALS
In this lesson, we will discover the following:

• The basic concepts of journalism

• How basic photography works

• The basic concepts of radio broadcasting

• How creative industries involving the print and auditory

media work and operate
OBJECTIVES
In this lesson, we will discover the following:

• Differentiate how news if framed through differing

media outlets

• Assess how images could convey messages

• Craft a media message using images

• Craft a media message using words

FRAMING AND READING
• FRAMING- construct, compose, or imagine
something, meaning to create with a
solid plan to follow using a specific
structure in mind.
FRAMING AND READING
• From this point forward, this is where form and
content should be taken into consideration-
and always together- when we deconstruct and
later construct media and its products.
FRAMING AND READING
• NEXT CHALLENGE

• HOW TO GET THE INFORMATION OUT

OF YOUR BRAIN TO REACH OTHERS.
FRAMING AND READING

• EXAMPLE

• TEXT

• AUDIO
NEWSPAPERS AND JOURNALISM

NEWS

Most evident in the world.

NEWS
• Defined as “the communication of
information on current events via print,
broadcast, internet, or word of mouth
to a third party or mass audience.”
NEWS ITEMS IN A NEWSPAPER
• Defined as “a regularly scheduled publication
containing news, information and advertising,
usually printed on relatively inexpensive, low-
grade paper such as newspaper.”
SECTIONS IN A NEWSPAPER
• HEADLINE • BUSINESS
• OPINION • SPORT
• ENTERTAINMENT • OTHER SPECIAL
• LIFESTYLE THEMED SECTION
• TECHNOLOGY
IN ORDER TO CREATE NEWS,

The structure of 5Ws and

1H is always followed to
present facts.
5Ws 1H
This involves presenting the
details by answering the basic
questions about the news item
presented in an inverted pyramid.
JOURNALISM
• The collecting, writing, editing, and presenting of
news in newspapers, magazines, radio and
television broadcast, or the Internet and concerns
the discipline as well as the business of news
creation.
JOURNALISM
• Main characteristic is “OBJECTIVITY”. This
means the facts should be presented
without any form of BIAS or emotion that
favors one side over the other.
 However, certain news paper formats are trusted
more than the others.

• Dailies or Broadsheet- meaning the main

or major news papers printed in the long
paper format, are the ones that many
subscribe to or buy on an daily basis.
 However, certain news paper formats are trusted
more than the others.
• Tabloid- the smaller, easy-to-read, and thinner
format is usually not the basis of trust since
tabloids compete heavily by using sensationalism;
they highlight the most controversial news item or
even stretch the truth in order to sound
spectacular.
BOOKS, COMICS,
MAGAZINES, AND THE
PUBLISHING INDUSTRY
Even the advent of Internet and social media, the printed book is still a
viable way of getting information and being entertained by
information.

• Different kind of books have their various formats or structures of relaying

information to the readers.

• Literature covers books that usually involve fictional or true-to-life stories

of the human condition like novels, novelettes, a collection or anthology
of short story, essays, memoirs, and the like.
 • Trade books are the more expensive books usually printed on glossier
type of paper with hardbound covers

Sometimes, language is a major determinant of what kinds of books are

bought by specific type of readers.

• Tagalog written-up romance novels

• Translation of popular English fiction novels.

• Comics format also been a staple Filipino favotite.

• Just like Hollywood is currently tapping the
Marvel and DC comics universe to bring
superheroes alive in films, Filipino filmmakers and
TV producers have also been tapping local
comics for film and TV material since 1950s.
COMICS
• The comics format is usually designed
into panels, where the visual drawings
are similar to how you would see
scenes of movies or TV shows.
COMICS
• During the popularity of Filipino Comics in
the 1990s, an issue could be bought foe less
than five pesos. Today, a high quality
graphic novel could cost more than 100 per
issue.
MAGAZINE
• Is also a format popular among adults and teens alike.

• Somewhat an intersection of the newspaper, book, and

comics, a typical magazine contains printed stories or
essays, illustrations and photographs, and pages of
advertising content.
• The National Book Development Board’s 2012
Readership Survey supports the fact that Filipinos aged
18 years old and above, it states that 88% (or around
49.2 million) of Filipino adults read printed materials.

• Books is the top favorite, second is newspaper, this is

Magazine while the comics ranks on the low fourth.
PHOTOGRAPHY AND
TIMELESS IMAGE
CONCEPTS
PHOTOGRAPHY
• The process of recording images through a
chemical interaction caused by light rays
getting a sensitized surface

• Elimination of the chemical laboratory in the

overall photographic process.
In composing the shot, the following questions
need to be determined:
• Where is the camera located? Is it near or far form the
subject?

• Where is the camera placed? Is it higher or lower than the

subject?

• What is the main focus of the shot? What are the

secondary elements of the shot?
Photograph could evoke emotions through the
presentation of the elements:

• Color

• Lighting and Focus

• Shadow and Highlight

FRAMING AND LISTENING
• Imagine if you could actually hear the novel or the story
that you are reading

• The way the narrator and characters pronounce the words

may tickle our imagination

• There is something about the human voice that evoke

certain emotional response
• Radio is very important at a time when moving
pictures were not yet invented

• A radio announcer could be so effective that will

triggers the imagination of the audience.

• Orson Welles (War of Worlds)

RADIO AND EVOKING
IMAGINATION
RADIO
• One of the most popular forms of mass media all
over the world.

• Due to the existence of frequency transmitters,

radio stations could reach the remotest places.

• Existence of radio transistors or radio sets.

• Radio provides us with a kind of
flexibility

• Radio somehow serves us from the

background in our daily life.
PHOTOGRAPHY
• The process of recording images through a
chemical interaction caused by light rays
getting a sensitized surface

• Elimination of the chemical laboratory in the

overall photographic process.
THINGS THAT WE NOTICED
IN RADIO
1. High-pitched voice
2. Kind of Music
• Radio, since day one, really tries to
capture listeners’ imagination.

• Information first then proceed with

the narration.
• Radio has remained popular today because of its:

• Accessibility

• Reach

• Flexibility

• Ability to leave something to the imagination

• Even illiterate people can listen to the radio.

• Some information broadcast over the radio

may be missed and may be misunderstood
since it is a “one-chance” medium.
UNDERSTANDING MEDIA:
AESTHETICS OF THE
IMAGE, TEXT, AND AUDIO
LESSON 2, UNIT 1
ASCUE, SHIENA ROSE
PAGE 44 RONULO, JASPER