Study Id10490 Smartphones-Statista-Dossier

Smartphones
SMARTPHONES
Table of Contents
Table of Contents
01 Overview
Smartphone users worldwide 2016-2021 02
Global smartphone sales to end users 2007-2021 03
Global smartphone production volume 2015-2021 04
Global smartphone shipments forecast 2010-2023 05
Smartphone sales revenue worldwide 2013-2018 06
02 Segment: display and prices

Smartphone unit shipments by screen size worldwide 2018-2022 08
Quarterly smartphone display shipment share worldwide 2017-2019, by shape 09
Smartphone display market share by technology worldwide 2018-2020 10
Average selling price of smartphones worldwide 2016-2021 11
Average selling price of Android smartphones worldwide 2017 to 2019 12
Quarterly smartphone display shipments by technology worldwide 2018-2019 13
Table of Contents
03 Segment: operating systems

Smartphone shipment share worldwide by operating system 2014-2023 15
Market share of mobile operating systems worldwide 2012-2020 16
Smartphone market share of the Android operating system 2009-2018 17
Android OS platform version market share 2013-2020 18
Mobile Android version market share worldwide 2018-2020 19
Apple iOS global smartphone OS market share 2011-2020, by quarter 20
iOS version share of Apple devices worldwide 2016-2020 21
04 Companies
Smartphone unit shipments worldwide 2007-2019, by vendor 23
Global smartphone shipments by vendor 2009-2020 24
Global market share of smartphone vendors 2014-2019 25
Smartphone market share worldwide by vendor 2009-2020 26
Global smartphone production volume share 2020, by brand 27
Table of Contents
Smartphone shipments by model worldwide 2019 28
05 Consumption and usage

Number of mobile subscriptions worldwide 1993-2019 30
Share of daily time spent online via mobile and PC 2013-2019 31
Smartphone traffic worldwide per month 2015-2025 32
Monthly data traffic per smartphone worldwide 2014-2025 33
Share of mobile internet traffic in selected countries 2020 34
Most popular global mobile messaging apps 2020 35
06 Outlook
Global 5G and 4G LTE smartphone shipments since introduction 37
Share of global 5G-enabled smartphone shipments 2019-2023 38
Global 5G smartphone shipments 2019-2020, by vendor 39
Foldable smartphone shipments worldwide 2019, 2020 and 2025 40
Table of Contents
Retail prices of folding phones in the United States 2020 41

Consumer expectations for 5G in 2018 42
SMARTPHONES
Overview
Number of smartphone users worldwide from 2016 to 2021 (in billions)
Smartphone users worldwide 2016-2021
4.0 3.8
3.5
3.5
3.2
3.0 2.9
2.7
Smartphone users in billions
2.5
2.5
2.0
1.5
1.0
0.5
0.0
2016 2017 2018 2019 2020* 2021*
Note: Worldwide; 2016 to 2019

Further information regarding this statistic can be found on page 44.
2 Source(s): Newzoo; ID 330695 Overview
Number of smartphones sold to end users worldwide from 2007 to 2021 (in million units)
Global smartphone sales to end users 2007-2021
1,800
1,571.22 1,589.2
1,600 1,536.54 1,556.27
1,495.96 1,524.84
1,423.9
1,400
1,244.74
1,200
Sales in million units
1,000 969.72
800
680.11
600
472
400
296.65
172.38
200 122.32 139.29
0
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020* 2021*

3 Source(s): Gartner; ID 263437 Overview
Smartphone production volume worldwide from 2015 to 2021 (in million units)
Global smartphone production volume 2015-2021
1,600 1,520
1,480 1,500
1,457.5 1,456.8
1,400 1,359.6
1,298.3
1,200
Production volume in million units
1,000
800
600
400
200
0
2015 2016 2017 2018 2019* 2020* 2021*

4 Source(s): TrendForce; Statista estimates; ID 742517 Overview
Global smartphone shipments forecast from 2010 to 2023 (in million units)
Global smartphone shipments forecast 2010-2023
1,800
1,574.4
1,600
1,473.4 1,465.5 1,484.6
1,437.2
1,402.6 1,371.1
1,400
1,301.7
1,200
Shipments in million units
1,018.7
1,000
800 725.3
600
494.5
400
304.7
173.5
200
0
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2022* 2023*

5 Source(s): IDC; ID 263441 Overview
Global revenue from smartphone sales from 2013 to 2018 (in billion U.S. dollars)
Smartphone sales revenue worldwide 2013-2018
600
522
500 478.7
439.9
398.1
Revenue in billion U.S. dollars
400 380.2
330.4
300
200
100
0
2013 2014 2015 2016 2017 2018

6 Source(s): GfK; ID 237505 Overview
SMARTPHONES
Segment: display and prices

Smartphone unit shipments worldwide by screen size from 2018 to 2022 (in millions)*
Smartphone unit shipments by screen size worldwide 2018-2022
0 5 5.5 6
1,800
1,600 660
615
555
1,400 465
295
1,200
Unit shipments in millions
650
1,000 655
675 710 730
800
600
400 350
305
270
200 235 220
150
0 75 55 40 25
2018 2019 2020 2021 2022
Note: Worldwide; August 2018

8 Source(s): IDC; Statista estimates; ID 684294 Segment: display and prices
Smartphone display shipment share worldwide from 3rd quarter 2017 to 2nd quarter 2019, by shape
Quarterly smartphone display shipment share worldwide 2017-2019, by shape
Standard Notch Hole
120%
100%
3.5%
0% 8.5%
0% 7.5%
0% 19%
0% 33%
0% 1%
47% 6% 12%
96.5%
92.5% 52.5%
91.5%
52.5%
80%
81%
Shipment share
67%
60%
52%
40%
41.5%
35.5%
20%
0%
3Q '17 4Q '17 1Q '18 2Q '18 3Q '18 4Q '18 1Q '19 2Q '19*

9 Source(s): Statista estimates; Website (instantflashnews.com); IHS Markit; ID 994802 Segment: display and prices
Share of global smartphone display market by technology from 2018 to 2020
Smartphone display market share by technology worldwide 2018-2020
AMOLED LTPS a-Si/IGZO
120%
100%
33% 25.9% 23.4%
80%
Share of shipments
38.6%
41.3%
37.6%
60%
40%
38%
32.8%
29.3%
20%
0%
2018 2019* 2020**
Note: Worldwide; 2018 and 2019

10 Source(s): IHS; TrendForce; WitsView; ID 613033 Segment: display and prices
Global average selling price (ASP) of smartphones from 2016 to 2021 (in U.S. dollars)
Average selling price of smartphones worldwide 2016-2021
Overall Android
350
317
309
302
295
300 282 288
269
254
Average selling price in U.S. dollars
250 235
200
150
100
50
0 0 0
0
2016 2017 2018 2019 2020* 2021*

11 Source(s): IDC; ID 788557 Segment: display and prices
Average selling price (ASP) of Android smartphones worldwide from 2017 to 2019 (in U.S. dollars)
Average selling price of Android smartphones worldwide 2017 to 2019
300
269
254
250 235
Average selling price in U.S. dollars
200
150
100
50
0
2017 2018 2019

12 Source(s): IDC; ID 951537 Segment: display and prices
Unit shipments of smartphone displays by technology from 1st quarter 2018 to 3rd quarter 2019 (in millions)
Quarterly smartphone display shipments by technology worldwide 2018-2019
LTPS TFT LCD a-Si TFT LCD AMOLED
600
500
100
120
100
95
110 120
400
220 90
200 215
190
300 175 170 170
200
190
165 165 160
145 145 145
100
0
Q1'18 Q2'18 Q3'18 Q4'18 Q1'19 Q2'19* Q3'19*

13 Source(s): IHS; Statista estimates; ID 1034641 Segment: display and prices
SMARTPHONES
Segment: operating systems

Share of smartphone shipments worldwide by operating system from 2014 to 2023
Smartphone shipment share worldwide by operating system 2014-2023
Android iOS
120%
100%
14.6% 14.7% 14.9% 13.3% 13.4% 13.1% 13% 12.9%
16.1%
14.8%
85.1% 85.1% 86.7% 86.6% 86.9% 87% 87.1%
80% 84.4%
78.8% 80.6%
Market share
60%
40%
20%
0%
2014 2015 2016 2017 2018 2019* 2020* 2021* 2022* 2023*

15 Source(s): Morgan Stanley; IDC; ID 277048 Segment: operating systems
Mobile operating systems' market share worldwide from January 2012 to July 2020
Market share of mobile operating systems worldwide 2012-2020
Android iOS KaiOS Windows Phone Series 40 (Nokia)* Symbian OS* Samsung BlackBerry OS Unknown / Other
100%
90%
80%
70%
60%
Market share
50%
40%
30%
20%
10%
0%
Jan '12 Jun '12 Nov '12 Apr '13 Sep '13 Feb '14 Jul '14 Dec '14 May '15 Oct '15 Mar '16 Aug '16 Jan '17 Jun '17 Nov '17 Apr '18 Sep '18 Feb '19 Jul '19 Dec '19 May '20

16 Source(s): StatCounter; ID 272698 Segment: operating systems
Android OS market share of smartphone sales to end users from 2009 to 2018
Smartphone market share of the Android operating system 2009-2018
100%
90% 85.9% 86.6%

84.8%
80.7% 81.61%
78.5%
80%
70% 66.4%
Share of smartphone sales
60%
50% 46.66%
40%
30%
22.7%
20%
10%
3.9%
0%
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

17 Source(s): Gartner; ID 216420 Segment: operating systems
Android operating system share worldwide by OS version from 2013 to 2020*
Android OS platform version market share 2013-2020
Android 10 Pie 9 Oreo 8.1 Oreo 8.0 Nougat 7.1

Nougat 7.0 Marshmallow 6.0 Lollipop 5.1 Lollipop 5.0 KitKat 4.4
Jelly Bean 4.3 Jelly Bean 4.2.x Jelly Bean 4.1.x Ice Cream Sandwich 4.0.3 - 4.0.4 Honeycomb 3.2
Gingerbread 2.3.3 - 2.3.7 Froyo 2.2
100%
90%
Share of Android mobile devices
80%
70%
60%
50%
40%
30%
20%
10%
0%
2013 1H '14 2H '14 1H '15 2H '15 1H '16 2H '16 1H '17 2H '17 1H '18 2H '18 1H '19 1H '20
Android platform version

18 Source(s): Android; Website (xda-developers.com); ID 271774 Segment: operating systems
Mobile Android operating system market share by version worldwide from January 2018 to January 2020*
Mobile Android version market share worldwide 2018-2020
Pie 9.0 Oreo 8.1 Marshmallow 6.0 Oreo 8.0 Nougat 7.0 Lollipop 5.1
Nougat 7.1 KitKat 4.4 Lollipop 5.0 Jelly Bean 4.2 Other**
120%
100%
80%
Market share
60%
40%
20%
0%
Jan '18 Feb Mar Apr May Jun Jul '18 Aug Sep Oct Nov Dec Jan '19 Feb Mar Apr May Jun Jul '19 Aug Sep Oct Nov Dec Jan '20
'18 '18 '18 '18 '18 '18 '18 '18 '18 '18 '19 '19 '19 '19 '19 '19 '19 '19 '19 '19

19 Source(s): StatCounter; ID 921152 Segment: operating systems
Market share held by Apple iOS operating system of smartphone shipments from 1st quarter 2011 to 2nd quarter
2020
Apple iOS global smartphone OS market share 2011-2020, by quarter
25%
20%
15%
Share of unit shipments
10%
5%
0%
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q
'11 '11 '11 '11 '12 '12 '12 '12 '13 '13 '13 '13 '14 '14 '14 '14 '15 '15 '15 '15 '16 '16 '16 '16 '17 '17 '17 '17 '18 '18 '18 '18 '19 '19 '19 '19 '20 '20
Note: Worldwide; 1st quarter 2011 to 4th quarter 2020

20 Source(s): IDC; ID 236031 Segment: operating systems
Share of Apple devices by iOS version worldwide from 2016 to 2020*
iOS version share of Apple devices worldwide 2016-2020
Earlier iOS 8 iOS 9 iOS 10 iOS 11 iOS 12 iOS 13

120%
100%
84%
0% 60%
0% 79%
0% 87%
0% 89%
0% 65%
0% 81%
0% 50%
0% 88%
0% 50% 81%
80%
Share of devices
60%
39% 41%
40%
32%
28%
20%
16% 14% 13%
11%
10% 9% 11% 7%
8%
0% 7%
0% 0% 9%
0% 6%
0% 5% 5% 0% 0% 3% 2%
0%
5%
0% 5%
0% 0%
May 2016 October 2016 February 2017 July 2017 September January 2018 May 2018 October 2018 August 2019 October 2019 June 2020
2017

21 Source(s): Apple; ID 565270 Segment: operating systems
SMARTPHONES
Companies
Global smartphone shipments from 2007 to 2019, by vendor (in million units)
Smartphone unit shipments worldwide 2007-2019, by vendor
Samsung Apple Huawei OPPO Xiaomi Nokia HTC RIM LG Lenovo vivo Others
1,600
1,400
1,200
1,000
800
600
400
200
0
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

23 Source(s): IDC; Gartner; ID 271539 Companies
Smartphone shipments by vendor worldwide from 4th quarter 2009 to 2nd quarter 2020 (in million units)
Global smartphone shipments by vendor 2009-2020
Samsung Huawei* Apple Xiaomi OPPO LG* Lenovo* ZTE* vivo Sony* RIM* HTC Nokia** Others
500
450
400
350
300
250
200
150
100
50
0
Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2' Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
'09 '10 '10 '10 '10 '11 '11 '11 '11 '12 '12 '12 '12 '13 '13 '13 '13 '14 '14 '14 '14 '15 '15 '15 '15 '16 '16 '16 '16 '17 17 '17 '17 '18 '18 '18 '18 '19 '19 '19 '19 '20 '20
Note: Worldwide; 4th quarter 2009 to 2nd quarter 2020

24 Source(s): IDC; ID 271490 Companies
Global smartphone shipments market share by vendor from 2014 to 2019
Global market share of smartphone vendors 2014-2019
Samsung Apple Huawei OPPO Xiaomi Vivo Lenovo-Motorola Others
120%
100%
42.5% 38.7% 44.9% 40.6% 34.3% 31.1%
80%
Share of shipments
8.8%
0%
60% 8.3%
0%
5.1% 6.1% 8.1%
7.2% 2.7% 4.8%
0% 8.2%
4.8%
5% 0%
5.7%
7.8% 14%
0%
5.8%
2.8%
7.4%
0% 10.1%
14.4%
40% 0% 9.3%
15% 16.1% 17%
14.5% 14.3% 14.4%
20% 24.7%
22.2% 20.8% 21.1% 20.3% 20.9%
0%
2014 2015 2016 2017 2018 2019

25 Source(s): Strategy Analytics; ID 271284 Companies
Global smartphone market share from 4th quarter 2009 to 2nd quarter 2020 (by vendor)
Smartphone market share worldwide by vendor 2009-2020
Samsung Huawei* Apple Xiaomi* OPPO LG* Lenovo* ZTE* vivo Sony* RIM* HTC* Nokia* Others
100%
90%
80%
70%
60%
Share of shipments
50%
40%
30%
20%
10%
0%
Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
'09 '10 '10 '10 '10 '11 '11 '11 '11 '12 '12 '12 '12 '13 '13 '13 '13 '14 '14 '14 '14 '15 '15 '15 '15 '16 '16 '16 '16 '17 '17 '17 '17 '18 '18 '18 '18 '19 '19 '19 '19 '20 '20
Note: Worldwide; 4th quarter 2009 to 2nd quarter 2020

26 Source(s): IDC; ID 271496 Companies
Manufacturers/brands' share of smartphone production volume (units) worldwide from 2015 to 2020*
Global smartphone production volume share 2020, by brand
Samsung Apple Huawei OPPO BBK/vivo Xiaomi Lenovo LG TCL ZTE
90%
80%
3.4% 3.5% 10.3%
0%
3.7% 3.7%
70% 5.2% 5.5% 9%
5.4%
8.3%
0% 0% 9.3%
3.7% 6.4%
0%
Share of production volume
60% 5.2% 3.7% 7.1% 7%

6% 6.6% 9.6%
3.6% 7.9% 8%
3.8% 7.2% 7.6%
50% 18.2%
8.3%
9.6% 10.8% 13.7% 16%
40% 18.2%
15.3% 15.2% 15.1%
30% 13% 14.3%
20% 24.7%
22.8% 21.9% 20.4% 20% 19.2%
10%
0%
2015 2016 2017 2018 2019 2020*

27 Source(s): TrendForce; ID 742531 Companies
Global smartphone shipments by model in the first half of 2019 (in millions)
Smartphone shipments by model worldwide 2019
0 5 10 15 20 25 30
Apple iPhone XR 26.9
Samsung Galaxy A10 13.4
Samsung Galaxy A50 12
Apple iPhone 8 10.3
Xiaomi Redmi Note 7 10
Xiaomi Redmi 6A 10
Samsung Galaxy J2 Core 9.9
Oppo A5 9.7
Apple iPhone Xs Max 9.6
Samsung Galaxy A30 9.2
Note: Worldwide; 2019

28 Source(s): Website (gizchina.com); ID 258597 Companies
SMARTPHONES
Consumption and usage

Number of mobile (cellular) subscriptions worldwide from 1993 to 2019 (in millions)
Number of mobile subscriptions worldwide 1993-2019
9,000
8,304
8,000 7,814 7,911
7,511
7,181
6,996
7,000 6,661
6,261
Mobile subscriptions in millions
5,890
6,000
5,290
5,000 4,640
4,030
4,000
3,368
3,000 2,745
2,205
2,000 1,765
1,418
1,159
962
1,000 740
492
215 318
34 56 91 145
0
'93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 '19*

30 Source(s): ITU; ID 262950 Consumption and usage
Distribution of daily time spent online via mobile and PC by internet users worldwide from 2013 to 2019
Share of daily time spent online via mobile and PC 2013-2019
Mobile PC/laptop
120%
100%
73% 68% 63% 60% 54% 51% 50%
80%
Share of internet time
60%
49% 50%
40% 46%
40%
37%
32%
27%
20%
0%
2013 2014 2015 2016 2017 2018 2019
Note: Worldwide; 2013 to 2019; 16 to 64 years; 1,717,699; internet user

31 Source(s): GlobalWebIndex; ID 428441 Consumption and usage
Average monthly smartphone traffic worldwide from 2015 to 2025 (in exabytes)
Smartphone traffic worldwide per month 2015-2025
160
150
140
122
120
100
Monthly traffic in exabytes
100
80
66
60
40 35
24
20 12
7.2
4.1
0
2015 2016 2017 2018 2019 2022* 2023* 2024* 2025*

32 Source(s): Ericsson; ID 739002 Consumption and usage
Mobile data traffic per smartphone worldwide from 2014 to 2025 (in GB/month)
Monthly data traffic per smartphone worldwide 2014-2025
30
25 24
20
20
Monthly traffic in gigabytes
17
15
12
10 8.9
7.2
5.5
5
3.1
2.2
1 1.4
0
2014 2015 2016 2017 2018 2019 2021* 2022* 2023* 2024* 2025*

33 Source(s): Ericsson; ID 738977 Consumption and usage
Mobile internet traffic as percentage of total web traffic as of May 2020, by country
Share of mobile internet traffic in selected countries 2020
Share of total web page views
0% 10% 20% 30% 40% 50% 60% 70% 80%

Nigeria 73.97%
India 71.73%
Turkey 71.24%
Ghana 69.18%
South Africa 68.97%
Saudi Arabia 68.86%
Indonesia 64.16%
China 60.76%
Egypt 58.58%
Ireland 57.04%
Kenya 55.76%
Philippines 55.49%
UAE 54.67%
Poland 53.88%
Malaysia 51.97%
Note: Worldwide; May 2020; mobile phones, excluding tablets

34 Source(s): StatCounter; ID 430830 Consumption and usage
Most popular global mobile messenger apps as of July 2020, based on number of monthly active users (in millions)
Most popular global mobile messaging apps 2020
Monthly active users in millions
0 500 1,000 1,500 2,000 2,500
WhatsApp 2,000
Facebook Messenger* 1,300
WeChat 1,203
QQ 694
Telegram 400
Snapchat* 398
Note: Worldwide; as of July 16, 2020

35 Source(s): We Are Social; Various sources (Company data); Hootsuite; DataReportal; ID 258749 Consumption and usage
SMARTPHONES
Outlook
Yearly comparison of forecast 5G and historical 4G LTE smartphone unit shipments worldwide since introduction (in
millions)
Global 5G and 4G LTE smartphone shipments since introduction
LTE historical 5G forecast
400
349
350
300
247
250
215
200
150
92 85
100
50
11 14
5
0
Y1 Y2 Y3 Y4
Years since introduction

37 Source(s): IHS; Statista estimates; ID 965698 Outlook
Forecast 5G-enabled smartphone shipments as share of total smartphone shipments worldwide from 2019 to 2023
Share of global 5G-enabled smartphone shipments 2019-2023
60%
51.4%
50%
Percentage of total smartphone shipments
39.5%
40%
30% 27.3%
20%
11.8%
10%
0.9%
0%
2019 2020 2021 2022 2023

38 Source(s): Canalys; ID 1027246 Outlook
Global 5G smartphone shipments in 2019 and 1Q'20, by vendor (in million units)
Global 5G smartphone shipments 2019-2020, by vendor
Samsung Huawei Vivo Xiaomi LG OPPO Other
30
25
1.2
1.2
2.5
0
20
1 2.9
0.9
0
1.2 8
15 2
6.9
10
8.3
6.7
5
0
2019 full year 1Q'20
Note: Worldwide; 2019 t0 2020

39 Source(s): Strategy Analytics; ID 1094365 Outlook
Global foldable smartphone shipments in 2019, 2020 and 2025 (in million units)
Foldable smartphone shipments worldwide 2019, 2020 and 2025
120
100
100
Smartphone unit shipments in millions
80
60
40
20
8
1
0
2019 2020* 2025*
Note: Worldwide; 2019, 2020 and 2025

40 Source(s): Strategy Analytics; ID 1101618 Outlook
Selected folding phone retail prices in the United States 2020 (In U.S. dollars)*
Retail prices of folding phones in the United States 2020
Price in U.S. dollars
0 500 1,000 1,500 2,000 2,500
Samsung Galaxy Fold 1,979.99
Motorola Razr 1,499.99
Samsung Galaxy Z Flip 1,379.99
Note: United States

41 Source(s): AT&T; Verizon; ID 1103866 Outlook
From what you know of 5G, what do you expect it will deliver?*
Consumer expectations for 5G in 2018
60
50 54
40
41
Percentage of respondents
30
25 24
20 23 22
20
10
0
Improved mobile data Improved mobile Innovative new services Improved fixed home Lower service costs Connectivity for Don't know
speed service coverage broadband previously
unconnected devices
(wearables, appliances,
vehicles, etc)

42 Source(s): GSMA ; GSMA Intelligence; ID 1101091 Outlook
SMARTPHONES
References
Number of smartphone users worldwide from 2016 to 2021 (in billions)
Smartphone users worldwide 2016-2021
Description
Source and methodology information
How many people have smartphones worldwide? The number of smartphone users worldwide today surpasses
Source(s) Newzoo three billion and is forecast to further grow by several hundred million in the next few years. China, India, and
the United States are the countries with the highest number of smartphone users , with each country easily
Conducted by Newzoo surpassing the 100 million user mark. Smartphone unit sales levelling off In the past five years, about 1.4 billion
smartphones were sold worldwide annually, reflecting stagnation in the smartphone market during the last few
Survey period 2016 to 2019 years. The smartphone market still has high growth potential though, as the smartphone penetration rate is still
lower than 70 percent in many highly populated countries, in particular China and India. The revenue of the
Region(s) Worldwide global smartphone market continued to increase over the last few years, despite stagnating unit sales - due to a
growing average selling price of smartphones . Leading smartphone vendors The leading smartphone vendors
Number of respondents n.a. today are Samsung, Apple, and Huawei. Taken together the three technology companies account for about half
of all smartphone shipments worldwide. All three shipped at least 200 million smartphones in 2018, with
Age group n.a.
Samsung leading the way with more than 290 million smartphone unit shipments.
Special characteristics n.a.
Published by Newzoo
Publication date September 2019
Original source newzoo.com
Website URL visit the website
Notes: * Forecast
Back to statistic
44 References
Number of smartphones sold to end users worldwide from 2007 to 2021 (in million units)
Global smartphone sales to end users 2007-2021
Description
This statistic shows the number of smartphones sold to end users worldwide from 2007 to 2021. In 2019,
Source(s) Gartner around 1.52 billion smartphones were sold worldwide. In the first quarter of 2020, around 86.3 percent of all
smartphones sold to end users were phones with the Android operating system. Smartphone end user sales -
Conducted by Gartner additional information In 2019, the number of smartphones sold to consumers stood at around 1.52 billion
units, a significant increase from the 680 million units sold in 2012. This means that over 19 percent of the
Survey period 2007 to 2021 world`s total population owned a smart device in 2019, a figure that is expected to increase to 37 percent by
2021. In 2018 smartphone penetration reached 60.5 percent in North America. In the United States alone, sales
Region(s) Worldwide of smartphones were projected to be worth around 77.5 billion U.S. dollars in 2019, an increase from 18 billion
dollars in 2010. By 2021, it is forecast that almost 84.3 percent of all mobile users in the United States will own a
Number of respondents n.a. smartphone, an increase from the 27 percent of mobile users in 2010.
Age group n.a.
Published by Gartner
Publication date January 2020
Original source gartner.com
Notes: * Forecast
Back to statistic
45 References
Smartphone production volume worldwide from 2015 to 2021 (in million units)
Global smartphone production volume 2015-2021
Description
This statistic shows the total smartphone production volume worldwide from 2015 to 2021. In 2018, around
Source(s) TrendForce; Statista estimates 1.46 billion smartphones were produced globally.
Conducted by TrendForce; Statista estimates
Survey period 2015 to 2018
Region(s) Worldwide
Number of respondents n.a.
Age group n.a.
Published by Statista; TrendForce
Original source trendforce.com
Notes: *Forecast
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46 References
Global smartphone shipments forecast from 2010 to 2023 (in million units)
Global smartphone shipments forecast 2010-2023
Description
The statistic depicts the forecast total unit shipments of smartphones worldwide from 2009 to 2019 with a
Source(s) IDC forecast for 2022 and 2023. In 2019, smartphone shipments amounted to around 1.37 billion units. Global
smartphone shipments - additional information Shipments for smartphones are expected to amount to around
Conducted by IDC 1.45 billion by 2018, a tenfold increase from the amount of shipments in 2009. This means that by 2017, an
estimated 31 percent of the world`s population will have a smartphone, a figure that was at less than 10
Survey period 2010 to 2019 percent in 2011. This upturn in the smartphone market has developed it into a multi-billion dollar industry with
revenue projected to reach almost 429 billion U.S. dollars in 2016. The global success of this industry can be
Region(s) Worldwide attributed to the growing popularity of several key operating systems, namely Android and iOS. By the end of
2016, these two companies held over 95 percent of the global smartphone market share , with Android alone
Number of respondents n.a. controlling over 80 percent. This amounted to 352.67 million Android units and 77.04 million iOS units being
shipped in the final quarter of 2016 . The domination in the market from Android looks set to continue with the
Age group n.a.
shipment of Android phones in 2016 expected to hit around 680 million units . However, despite both Apple
and Android being based in the U.S., it is the Chinese smartphone industry that looks set to dominate the
market in the coming years. Forecasts predict that China will control just under a third of the smartphone
Published by IDC market in 2017, in comparison to the U.S.`s estimated share of 12.1 percent.
Original source idc.com
Notes: *Forecast Figures have been taken from several publications by the source.
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47 References
Global revenue from smartphone sales from 2013 to 2018 (in billion U.S. dollars)
Smartphone sales revenue worldwide 2013-2018
Description
This statistic shows the global revenue from smartphone sales between 2013 and 2018. According to the
Source(s) GfK source, the global revenue from smartphone sales in 2017 amounted to 478.7 billion U.S. dollars. Global
smartphone sales - additional information The number of smartphones sold worldwide reached a new high in
Conducted by GfK 2016 with about 1.5 billion units. That same year, over a fourth of people in the world had access to a
smartphone. The upward trend in global smartphone sales revenue since 2013 is, however, projected to
Survey period 2013 to 2018 plateau in 2016 at about 400 billion U.S. dollars. By this time, around a quarter of the global revenue from
smartphone sales worldwide is estimated to be generated in China, amounting to more than 130 billion U.S.
Region(s) Worldwide dollars. The United States, as the second most profitable smartphone market, is projected to reach 55.6 billion
U.S. dollars in sales in 2017. Smartphones that run the Android operating system are currently the most
Number of respondents n.a. popular with an 81.7 percent share on the global market . Android has consistently held a dominant position in
smartphone sales worldwide over the last 10 years. In the first quarter of 2016, more Android devices were sold
Age group n.a.
than Windows, iOS and Blackberry OS devices combined. Apple`s iOS operating system is currently the second
most-used in the world. iPhone sales have risen strongly over the years. In the first quarter of 2017, Apple sold
more than 78 million units of the iPhone , which accounted for roughly 69 percent of Apple`s total revenue .
Published by GfK
Publication date February 2019
Original source gfk.com
Notes: n.a.
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48 References
Smartphone unit shipments worldwide by screen size from 2018 to 2022 (in millions)*
Smartphone unit shipments by screen size worldwide 2018-2022
Description
The statistic shows forecast global smartphone unit shipments by screen size from 2018 to 2022. In 2019, 305
Source(s) IDC; Statista estimates million smartphones with a screen size of 5" to 5.5" are forecast to be shipped worldwdide.
Conducted by IDC; Statista estimates
Survey period August 2018
Region(s) Worldwide
Age group n.a.
Published by Statista
Original source n.a.
Notes: * Forecast data
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49 References
Smartphone display shipment share worldwide from 3rd quarter 2017 to 2nd quarter 2019, by shape
Quarterly smartphone display shipment share worldwide 2017-2019, by shape
Description
This statistic shows smartphone display shipment share worldwide from the third quarter of 2017 to the second
Source(s) Statista estimates; Website (instantflashnews.com); IHS Markit quarter of 2019, by shape. Forecasts suggest that notched smartphone displays will account for 52.5 percent of
all smartphone display shipments in the second quarter of 2019.
Conducted by Statista estimates; IHS Markit
Region(s) Worldwide
Age group n.a.
Publication date April 2019
Notes: *Forecast
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50 References
Share of global smartphone display market by technology from 2018 to 2020
Smartphone display market share by technology worldwide 2018-2020
Description
The statistic shows the share of smartphone display market worldwide by technology from 2018 to 2020. It is
Source(s) IHS; TrendForce; WitsView estimated that in 2019, smartphones with AMOLED displays will accounted for 32.8 percent of the overall
devices worldwide.
Conducted by IHS; TrendForce; WitsView
Survey period 2018 and 2019
Region(s) Worldwide
Age group n.a.
Published by TrendForce
Publication date October 2019
Original source press.trendforce.com
Notes: *Estimate **Forecast
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51 References
Global average selling price (ASP) of smartphones from 2016 to 2021 (in U.S. dollars)
Average selling price of smartphones worldwide 2016-2021
Description
The average selling price (ASP) of smartphones is expected to reach 317 U.S. dollars in 2021, 35 U.S. dollars
Source(s) IDC more expensive than the ASP in 2016. In 2019, the ASP of an android device was 33 U.S. dollars lower than the
overall average. More options, higher prices The availability of newer form options has seen higher priced
Conducted by IDC models enter the market, such as the folding phones introduced in 2020. The Samsung Galaxy Fold, for
example, retails at 1,979.99 U.S. dollars in the United States , making it one of the most expensive smartphones
Survey period 2017 to 2018 on the market. Prices around the world Different brands providing products under different economic
circumstances means that the price bands at which phones are sold varies greatly around the world. In Latin
Region(s) Worldwide America, 58.5 of all smartphones sold during the second quarter of 2019 had a price tag of 199 U.S. dollars or
less, while 83 percent of smartphones shipped to Africa during the fourth quarter of 2019 had a price tag of
Number of respondents n.a. 200 U.S. dollars or less.
Age group n.a.
Published by IDC
Publication date May 2019
Notes: * Forecast
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52 References
Average selling price (ASP) of Android smartphones worldwide from 2017 to 2019 (in U.S. dollars)
Average selling price of Android smartphones worldwide 2017 to 2019
Description
This graph shows the average selling price (ASP) of Android smartphones worldwide from 2017 to 2018. In
Source(s) IDC 2019, Android smartphones were sold at an estimated ASP of 269 U.S. dollars worldwide, a 5.8 percent increase
from the previous year.
Conducted by IDC
Region(s) Worldwide
Age group n.a.
Published by IDC
Publication date May 2019
Notes: n.a.
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53 References
Unit shipments of smartphone displays by technology from 1st quarter 2018 to 3rd quarter 2019 (in millions)
Quarterly smartphone display shipments by technology worldwide 2018-2019
Description
Global unit shipments of smartphone displays dropped in 2019. Amorphous silicon (a-Si) TFT LCD displays will
Source(s) IHS; Statista estimates continue to lead the smartphone display market with 175 million units shipped worldwide in the first quarter of
2019, down from 190 million units in the same quarter of 2018.
Conducted by IHS; Statista estimates
Region(s) Worldwide
Age group n.a.
Publication date August 2019
Notes: * Forecast
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54 References
Share of smartphone shipments worldwide by operating system from 2014 to 2023
Smartphone shipment share worldwide by operating system 2014-2023
Description
Almost all smartphones shipped worldwide in 2018 are using Google`s Android or Apple`s iOS mobile
Source(s) Morgan Stanley; IDC operating systems. Shipments of Android smartphones accounted for 85.1 percent of the global market, with
Apple iPhones making up the other 14.9 percent. The market share is not expected to change over the
Conducted by Morgan Stanley; IDC forthcoming years. Why is Android so dominant? The Android operating system was initially unveiled in 2007
and is now the adopted system for almost every smartphone vendor other than Apple. It is an open source
Survey period 2014 to 2019 platform that allows mobile phone manufacturers to add their own look to the operating system. Symbian and
RIM (Research In Motion), mobile operating systems that ran on Nokia and BlackBerry devices respectively, held
Region(s) Worldwide around 70 percent of the global market sales share in 2009, but could not keep up with the developments of
Google Android and Apple iOS. Smarter than the average phone Smartphones combine the practicality of
Number of respondents n.a. mobile phones and personal computers, and annual worldwide sales of smartphones stand today at around
1.56 billion units - sales a decade earlier were just 139 million. The ten-year boom in global smartphone sales is
Age group n.a.
expected to level off over the forthcoming years, but there are interesting developments from within the
Chinese market. Four of the top six smartphone vendors are Chinese manufacturers (Huawei, Xiamoi, Oppo,
and Vivo) and they continue to increase their share of the global market.
Published by Morgan Stanley; IDC
Publication date June 2019
Notes: * Forecast
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55 References
Mobile operating systems' market share worldwide from January 2012 to July 2020
Market share of mobile operating systems worldwide 2012-2020
Description
Android maintained its position as the leading mobile operating system worldwide in July 2020, controlling the
Source(s) StatCounter mobile OS market with a 74.6 percent share. Google Android and Apple iOS jointly possess almost 99 percent
of the global market share. The leading mobile operating systems Both unveiled in 2007, Google Android and
Conducted by StatCounter Apple iOS have advanced their software over the years and provide regular updates to their operating systems.
Google previously named its Android versions after sweet and candy items - their ninth operating system was
Survey period 2012 to 2020 called Pie and used by more than 10 percent of Android mobile users worldwide . However, in a break from
tradition, Google`s latest release is simply called Android 10. In September 2018, Apple released the twelfth
Region(s) Worldwide version of its operating system (iOS 12) and it was running on 88 percent of Apple mobile devices as of August
2019. In the fall of 2019, Apple released iOS 13 along with iPadOS - a new mobile operating system developed
Number of respondents n.a. specifically for iPads. The rise of the smartphone From around 2010, the touchscreen smartphone revolution
had a major impact on sales of basic feature phones, as the sales of smartphones increased from 139 million
Age group n.a.
units in 2008 to 1.56 billion units in 2018. Apple and Samsung were the big winners in this shift towards
smartphones ; BlackBerry and Nokia were among the losers. Nokia`s focus on hardware rather than software
specifications is one reason their net sales fell by around 30 billion euros in just three years.
Published by StatCounter
Original source gs.statcounter.com
Notes: StatCounter calculates the data based on more than 1.7 billion page views per
month worldwide. StatCounter defines a mobile device as a pocket-sized
computing device. As a result, tablets are not included. * StatCounter: "Nokia
devices (including some S40 devices) had been grouped largely under Symb
[...] For more information visit our Website
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56 References
Android OS market share of smartphone sales to end users from 2009 to 2018
Smartphone market share of the Android operating system 2009-2018
Description
Android`s smartphone sales share worldwide increased for the ninth consecutive year to 86.6 percent in 2018.
Source(s) Gartner This means that of the 1.56 billion smartphones sold worldwide in 2018 , around 1.35 billion were running the
Android operating system. Why is Google`s Android OS dominating the market? One reason for Android`s
Conducted by Gartner large market share is that it is an open-source platform, allowing mobile phone manufacturers to use and adapt
the operating system for their own devices. Samsung, who run their own customized version of the Android
Survey period 2009 to 2018 operating system, currently have the largest share of global smartphone sales by vendor . In contrast, Apple`s
iOS software is a closed-source platform, meaning they can control the user experience and make it available
Region(s) Worldwide exclusively on their mobile devices, including the iPhone and iPad. This model has also proved profitable: Apple
generated 25.99 billion U.S. dollars in revenue from iPhone sales alone in the third quarter of 2019. Changing
Number of respondents n.a. trends in mobile OS market Android and iOS are the leading mobile operating systems today, but back in 2009
the market was much different with Symbian and RIM (Research In Motion) holding close to 70 percent of the
Age group n.a.
sales market share . Symbian operated on Nokia, Samsung, and Sony Ericsson devices, while RIM only
functioned on BlackBerry smartphones. Both developers were slow to anticipate the changes within the mobile
operating systems` market and were ultimately left behind by the innovative approach of Apple and Google.
Published by Gartner
Original source gartner.com
Notes: n.a.
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57 References
Android operating system share worldwide by OS version from 2013 to 2020*
Android OS platform version market share 2013-2020
Description
Pie 9.0 was the most popular version of Android operating system as of April 2020, with a market share of 31.3
Source(s) Android; Website (xda-developers.com) percent. Despite being released in the fall of 2015, Marshmallow 6.0 was still the second most widely used
version of Android`s operating system on smartphone devices as of then. Developers Google previously named
Conducted by Android its Android versions after items of confectionery, but in a break from tradition the latest release in September
2019 is simply called Android 10, which had a share of 8.3 percent seven months after its release. Why are older
Survey period 2013 to 2020 Android versions still being used? It is considered good practice to install the latest version of software on to
your smartphone for security reasons, but Android updates vary by device, manufacturer, and mobile carrier. It
Region(s) Worldwide is also true that older devices cannot always run newer Android versions. Around 60 percent of Android devices
are running a mobile operating system that is over two years old. In comparison, 81 percent of iPhone devices
Number of respondents n.a. are running on the latest version of iOS . Unlocking the code to Android`s success Android is the mobile
operating systems` market leader worldwide. Since its initial unveiling in 2007, the platform has pursued a
Age group n.a.
commitment to openness - its source code is freely available which allows smartphone manufacturers to install
the software without having to pay a license. This reduction in costs allows vendors to make their devices
cheaper than the competition. The average selling price of an Android smartphone worldwide was around 200
Published by Android; Website (xda-developers.com) U.S. dollars in 2018 - more than 400 U.S. dollars cheaper than an iPhone.
Original source xda-developers.com
Notes: * 1H '14 - June 4, 2014; 2H '14 - October 8th, 2014; 1H '15 - February 2nd,
2015; 2H '15; 2H '15 - October 19th, 2015; 1H '16 - May 2nd, 2016; 2H '16 -
September 5th, 2016; 1H '17 - May 2, 2017; 2H '17 - September 11, 2017; 1H
'18 - May 7th, 2018; 2H '18 - September 28th, 2018; 1H '19 - May 7th, 201 [...]
For more information visit our Website
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58 References
Mobile Android operating system market share by version worldwide from January 2018 to January 2020*
Mobile Android version market share worldwide 2018-2020
Description
The statistic shows the market share of Android mobile operating system versions worldwide from January 2018
Source(s) StatCounter to January 2020. In January 2020, the Pie 9.0 Android version had a share of 42.72 percent amongst all mobile
Android devices worldwide.
Conducted by StatCounter
Region(s) Worldwide
Age group n.a.
Notes: * Stats are based on aggregate data collected by StatCounter on a sample

exceeding 10 billion pageviews per month collected from across the
StatCounter network of more than 2 million websites. ** Other includes all
versions with a share of less than one percent (4.3 Jelly Bean, 4.1 Jelly Bean,
2.3 G [...] For more information visit our Website
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59 References
Market share held by Apple iOS operating system of smartphone shipments from 1st quarter 2011 to 2nd quarter
2020
Apple iOS global smartphone OS market share 2011-2020, by quarter
Description
Apple`s iOS mobile operating system held around 13.5 percent of the global smartphone market share in the
Source(s) IDC second quarter of 2020. This is consistent with Apple's distribution pattern in recent years, claiming a strong
share of the market during the fourth quarter of a year, shipping devices at a slower rate throughout the
Conducted by IDC remainder of the year. Apple's struggles in emerging markets The price of Apple`s high-end smartphones could
be one reason behind its share of worldwide shipments falling. Released in September 2018, the consumer
Survey period 1st quarter 2011 to 4th quarter 2020 price of the iPhone XS exceeds 1,000 U.S. dollars in many countries. As a result, Apple are not prominent in the
list of manufacturers making up the smartphone share of emerging markets like India and China . In contrast,
Region(s) Worldwide Android smartphones are on average cheaper to buy than those with other operating systems. How will Apple
react to declining sales? Apple`s situation mirrors a global trend that is seeing smartphone shipments decline
Number of respondents n.a. year-on-year. Smartphone sales are levelling off at around 1.5 billion units per year and the coronavirus (COVID-
19) pandemic has stunted overall growth in the industry . Sales of iPhones are contributing less to Apple`s
Age group n.a.
overall revenue and as a result the company is shifting focus to their services business, which includes the App
Store, AppleCare and digital subscriptions to services such as Apple Music.
Published by IDC
Notes: n.a.
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60 References
Share of Apple devices by iOS version worldwide from 2016 to 2020*
iOS version share of Apple devices worldwide 2016-2020
Description
The new mobile operating system iOS 13 was installed on 81 percent of the iPhones that accessed the Apple
Source(s) Apple App Store in June 2020, while its predecessor (iOS 12) was running on 13 percent of mobile devices. Alongside
the release of iOS 13 in the fall of 2019, Apple introduced iPadOS - a new mobile operating system developed
Conducted by Apple specifically for iPads. Apple`s smartphone market share Apple holds a 17 percent share of the global
smartphone sales market , but historically reports sales share increases during the fourth quarter because of
Survey period 2016 to 2020 the annual fall release of a new device and the holiday season. Demand for the iPhone 6 and iPhone 6 Plus led
to Apple announcing record sales figures of more than 231 million units sold worldwide in 2015, but this figure
Region(s) Worldwide has since dropped to around 217 million. Worldwide iPhone shipments in 2019 amounted to a little more than
190 million units, which is the first time when Apple reports sales of under 200 million units since 2014. The
Number of respondents n.a. world at your fingertips Apple unveiled the very first iPhone and its supporting operating system (iOS 1) in 2007.
It introduced an interface that allowed users to navigate the screen with their fingers, presenting a revolutionary
Age group n.a.
touch keyboard that signaled a paradigm shift in the smartphone market.
Published by Apple
Original source apple.com
Notes: * As measured by the App Store on May 9, 2016 / October 25, 2016 /
February 20th, 2017 / July 28th, 2017 / January 18th, 2018 / May 31st, 2018 /
August 6, 2019 / October 15, 2019 / June 17, 2020.
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61 References
Global smartphone shipments from 2007 to 2019, by vendor (in million units)
Smartphone unit shipments worldwide 2007-2019, by vendor
Description
Smartphone shipments for most major manufacturers increased from 2019 to 2020, with Apple the only
Source(s) IDC; Gartner company of the leading five to see a contraction. Overall, smartphone manufacturers shipped 1.37 billion
smartphones around the world in 2019. Impact of the coronavirus (VOD-19) pandemic The outbreak of the
Conducted by IDC; Gartner coronavirus (COVID-19) pandemic has caused significant delays across the length of the smartphone supply
chain. The impact of the pandemic on vendors caused a significant decline in smartphone shipments during the
Survey period 2007 to 2019 first quarter of 2020. The overall number of smartphones shipped in Q1 2020 fell to just 275.8 million, the
lowest volume since Q2 2013 . While all manufacturers suffered a dip, Apple smartphone shipments saw the
Region(s) Worldwide greatest decline . However, Apple typically ships far more units in Q4 than any other quarter. Economic factors
influencing end users, the closure of physical stores, and lack of availability also lead to a drop off in the number
Number of respondents n.a. of smartphones sold to end users. Looking towards recovery Although shipments are down at the moment,
analysts expect the smartphone industry to recover well once the pandemic is under control. Originally,
Age group n.a.
smartphone shipments were expected to grow 1.5 percent in 2020 and 2.4 percent in 2021. However, the
predictions in the revised forecast indicate a decrease of 2.3 percent in 2020 compared to 2019 and an
increase of 6.3 percent the following year.
Published by IDC
Notes: Data for 2007 is from Gartner.
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62 References
Smartphone shipments by vendor worldwide from 4th quarter 2009 to 2nd quarter 2020 (in million units)
Global smartphone shipments by vendor 2009-2020
Description
This statistic shows global smartphone shipments from the fourth quarter of 2009 to the fourth quarter of
Source(s) IDC 2020. This release gives some clue as to the early impact of the coronavirus (COVID-19), with vendors shipping
53.1 million fewer devices in the second quarter of 2020, than in the second quarter of 2019. Global
Conducted by IDC smartphone shipments by vendor - additional information In the first quarter of 2020, Samsung was the leading
smartphone vendor in the world based on shipments, with over 58.3 million units shipped globally. Overall
Survey period 4th quarter 2009 to 2nd quarter 2020 Samsung held a 22.8 percent share of the smartphone market in the first quarter of 2017. The company`s
influence in the market peaked in the third quarter of 2013 when it was responsible for 32.5 percent of all
Region(s) Worldwide smartphone shipments, shipping a total of 85 million units. Apple was the second largest vendor of
smartphones according to latest figures as it shipped around 52 million smartphone units in the first quarter of
Number of respondents n.a. 2017. Quarterly sales of the iPhone recently peaked at the end of 2016 (Apple's 1Q17 financial quarter) with
sales of over 78 million units.
Age group n.a.
Published by IDC
Publication date July 2020
Notes: * The source does not provide information for every quarter. ** The figures for
Q3 2012 to Q3 2013 were taken from Nokia's interim reports.
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63 References
Global smartphone shipments market share by vendor from 2014 to 2019
Global market share of smartphone vendors 2014-2019
Description
The statistic shows the global market share of the leading smartphone vendors from 2014 to 2019. Samsung's
Source(s) Strategy Analytics market share of global smartphone shipments was 20.9 percent in 2019.
Conducted by Strategy Analytics
Region(s) Worldwide
Age group n.a.
Published by Strategy Analytics
Original source strategyanalytics.com
Notes: n.a.
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64 References
Global smartphone market share from 4th quarter 2009 to 2nd quarter 2020 (by vendor)
Smartphone market share worldwide by vendor 2009-2020
Description
Huawei overtook Samsung as the smartphone market leader by share of units shipped during the second
Source(s) IDC quarter of 2020, accounting for 20 percent of the overall market. This marks the first time that Huawei claimed
the top spot, with Apple and Samsung typically jostling for position at the front. Smartphone market share -
Conducted by IDC additional information Samsung, known for consumer products such as mobile devices and home
entertainment systems, is consistently among the global leading smartphone vendors. Since 2012, the South
Survey period 4th quarter 2009 to 2nd quarter 2020 Korean company has held a share of 20 to 30 percent in the smartphone market. Apple has consistently been
its closest rival over the years, while brands such as Lenovo and Huawei have also increased their smartphone
Region(s) Worldwide market share. Samsung`s main line of smartphone products is the Galaxy series, the first of which was released
in April 2009. The company`s smartphone shipments have increased rapidly from 2.4 million at the start of
Number of respondents n.a. 2010 to 74.1 million in the fourth quarter of 2017. Apple are the other major manufacturer of smartphones
worldwide, with the company selling more than 215.8 million iPhones worldwide in 2017.
Age group n.a.
Published by IDC
Notes: * The source does not provide information on the market share in every
quarter.
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65 References
Manufacturers/brands' share of smartphone production volume (units) worldwide from 2015 to 2020*
Global smartphone production volume share 2020, by brand
Description
Samsung accounted for the largest share of smartphone production in the second quarter of 2020, producing
Source(s) TrendForce close to one in five of every smartphones produced during the quarter. Huawei continued to close on Samsung,
just one percent behind in terms of production share.
Conducted by TrendForce
Region(s) Worldwide
Age group n.a.
Published by TrendForce
Original source trendforce.com
Notes: * Current as of Q2 2020
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66 References
Global smartphone shipments by model in the first half of 2019 (in millions)
Smartphone shipments by model worldwide 2019
Description
The statistic shows the smartphone unit shipments worldwide of the top ten models in terms of units in the first
Source(s) Website (gizchina.com) half of 2019. The Apple iPhone XR shipments amounted to 26.9 million units in the first half of 2019.
Conducted by Informa
Survey period 2019
Region(s) Worldwide
Age group n.a.
Published by Website (gizchina.com)
Original source gizchina.com
Notes: n.a.
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67 References
Number of mobile (cellular) subscriptions worldwide from 1993 to 2019 (in millions)
Number of mobile subscriptions worldwide 1993-2019
Description
In 2019, the number of mobile subscriptions was estimated to pass the eight billion mark for the first time,
Source(s) ITU reaching a total of 8.3 billion mobile subscriptions worldwide up from 7.9 billion in 2018.
Conducted by ITU
Region(s) Worldwide
Age group n.a.
Published by ITU
Publication date November 2019
Original source itu.int
Notes: * Estimate
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68 References
Distribution of daily time spent online via mobile and PC by internet users worldwide from 2013 to 2019
Share of daily time spent online via mobile and PC 2013-2019
Description
In 2019, mobile devices drew even with PCs and laptops in terms of daily online usage. This represents a
Source(s) GlobalWebIndex change from 2016, where mobile still only accounted for 40 percent of global daily online time. Amongst other
things, the continued strong growth of mobile internet usage can be attributed to the proliferation of low-cost
Conducted by GlobalWebIndex smartphones in mobile-first digital markets.
Region(s) Worldwide
Number of respondents 1,717,699
Age group 16 to 64 years
Special characteristics internet user
Published by GlobalWebIndex
Original source globalwebindex.net
Notes: Original question; "On an average day, how long to you spend online on a
mobile/PC/laptop/tablet?"
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69 References
Average monthly smartphone traffic worldwide from 2015 to 2025 (in exabytes)
Smartphone traffic worldwide per month 2015-2025
Description
The forecast illustrates the average monthly smartphone traffic worldwide from 2015 to 2025. By 2025, average
Source(s) Ericsson monthly data traffic from smartphone devices worldwide is projected to amount to 150 exabytes.
Conducted by Ericsson
Region(s) Worldwide
Age group n.a.
Published by Ericsson
Original source Ericsson Mobility Report 2019, page 34
Notes: * Forecast.
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70 References
Mobile data traffic per smartphone worldwide from 2014 to 2025 (in GB/month)
Monthly data traffic per smartphone worldwide 2014-2025
Description
The forecast illustrates the monthly traffic per smartphone worldwide between 2014 and 2025. In 2025, global
Source(s) Ericsson monthly smartphone data traffic is projected to amount to 24 gigabytes per active device worldwide.
Conducted by Ericsson
Region(s) Worldwide
Age group n.a.
Published by Ericsson
Original source Ericsson Mobility Report 2019, page 34
Notes: * Forecast
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71 References
Mobile internet traffic as percentage of total web traffic as of May 2020, by country
Share of mobile internet traffic in selected countries 2020
Description
As of May 2020, mobile phones accounted for 71.73 percent of web page views in India. Nigeria was ranked first
Source(s) StatCounter with mobile devices generating 73.97 percent of web traffic. Vietnam was ranked last in terms of mobile
adoption - only 21.88 percent of web traffic was via mobile with the bulk of online usage still being generated via
Conducted by StatCounter desktop.
Survey period May 2020
Region(s) Worldwide
Age group n.a.
Special characteristics mobile phones, excluding tablets
Notes: n.a.
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72 References
Most popular global mobile messenger apps as of July 2020, based on number of monthly active users (in millions)
Most popular global mobile messaging apps 2020
Description
As of July 2020, two billion users were accessing the WhatsApp messenger on a monthly basis. The app`s reach
Source(s) We Are Social; Various sources (Company data); Hootsuite; DataReportal is usage penetration is particularly strong in markets outside of the United States and it is one of the most
popular mobile social apps worldwide. In February 2014, social network Facebook acquired the mobile app for
Conducted by Various sources (Company data); DataReportal 19 billion U.S. dollars.Instant messaging is a type of online chat which offers real-time text transmission via
internet. Since the appearance of smartphone and the subsequent explosion of mobile apps, low-cost or free
Survey period as of July 16, 2020 chat and social messaging apps have proven themselves as a cheap alternative to operator-based text
messaging via SMS. Many messenger apps offer features such as group chats, the exchange of graphics, video
Region(s) Worldwide and even audio messages as well as stickers or emoticons.
Age group n.a.
Published by We Are Social; Hootsuite; DataReportal
Original source Digital 2020: July Global Statshot Report, page 67
Notes: *Have not published updated users numbers in the past 12 months All values
are the last reported figures. Telegram figures from company blog .
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73 References
Yearly comparison of forecast 5G and historical 4G LTE smartphone unit shipments worldwide since introduction (in
millions)
Global 5G and 4G LTE smartphone shipments since introduction
Description
This statistic shows forecast 5G smartphone shipments in comparison with historical 4G LTE shipments since
Source(s) IHS; Statista estimates introduction worldwide. In the first year since introduction, shipments of 5G-enabled smartphones are forecast
to reach 11 million units worldwide.
Conducted by IHS; Statista estimates
Survey period 2019
Region(s) Worldwide
Age group n.a.
Notes: n.a.
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74 References
Forecast 5G-enabled smartphone shipments as share of total smartphone shipments worldwide from 2019 to 2023
Share of global 5G-enabled smartphone shipments 2019-2023
Description
In 2019, shipments of 5G-enabled smartphones are forecast to reach 0.9 percent of the total smartphone
Source(s) Canalys shipments worldwide. 5G-enabled smartphones are forecast to rapidly gain market share, which will reach 51.4
percent by 2023, overtaking 4G shipments.
Conducted by Canalys
Survey period 2019
Region(s) Worldwide
Age group n.a.
Published by Canalys
Original source canalys.com
Notes: n.a.
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75 References
Global 5G smartphone shipments in 2019 and 1Q'20, by vendor (in million units)
Global 5G smartphone shipments 2019-2020, by vendor
Description
According to most recent data, Samsung took the top spot among vendors in the global rankings for 5G
Source(s) Strategy Analytics smartphone shipments, with 8.3 million units shipped in the first quarter of 2020. Huawei sat close behind in
second place, with 8 million shipped units. In the first quarter of 2020 alone 5G smartphone shipments
Conducted by Strategy Analytics exceeded the shipments for the full year of 2019 by 6.4 million units. Overall 5G smartphone shipments in 2019
amounted to 18.7 million units.
Survey period 2019 t0 2020
Region(s) Worldwide
Age group n.a.
Notes: n.a.
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76 References
Global foldable smartphone shipments in 2019, 2020 and 2025 (in million units)
Foldable smartphone shipments worldwide 2019, 2020 and 2025
Description
Manufacturers shipped a total of one million foldable smartphones in 2019, and forecasts show they are set to
Source(s) Strategy Analytics ship of eight million units in 2020. Foldable smartphone shipments in 2019 represented a small fraction of the
1.37 billion global smartphone shipments in that year. Entering the market in 2019, analysts expect foldable
Conducted by Strategy Analytics smartphone shipments to reach 50.1 million units globally by 2022. Limited options in foldable smartphones
Compared to regular smartphones, there very few foldable options currently available in the smartphone
Survey period 2019, 2020 and 2025 market. Those that are available are selling at a much higher price than regular smartphones. In the United
States for example, the few foldable smartphones available for purchase are selling at prices of up to 1,979 U.S.
Region(s) Worldwide dollars . However, Microsoft, and the Chinese companies Oppo, and Xiaomi, are planning to release foldable
smartphones, adding to the current available options from Samsung and Motorola. 5G driving innovation in
Number of respondents n.a. smartphone market? Released into the market for sale in 2019, 5G smartphone shipments have increased
rapidly , with the total shipments in the first quarter of 2020 surpassing that of the whole of 2019. Samsung is
Age group n.a.
the leading 5G smartphone vendor in the U.S. with over 70 percent of the market and also the leading vendor
globally in terms of shipment units. As 5G smartphone popularity continues to increase, consumers expect that
5G smartphones will lead to improved mobile data speeds and mobile service coverage.
Notes: *2020 and 2025 data is forecast by Strategy Analytics
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77 References
Selected folding phone retail prices in the United States 2020 (In U.S. dollars)*
Retail prices of folding phones in the United States 2020
Description
The Samsung Galaxy Fold has emerged as the priciest of the three available folding phone options available in
Source(s) AT&T; Verizon the U.S. market, as of 13 March 2020. The Samsung Galaxy Fold comes in at 1979.99 U.S. dollars, 480 dollars
more expensive than the Motorola Razr. Huawei's folding smartphone offering is also available for purchase,
Conducted by AT&T; Verizon but only in the Chinese market. Other manufacturers are also planning to release folding smartphones,
including Oppo, Xiaomi and Microsoft.
Survey period n.a.
Region(s) United States
Age group n.a.
Published by AT&T; Verizon
Publication date March 2020
Original source att.com
Notes: *Prices current as of 13 March 2020 accessed on the respective websites of

AT&T and Verizon: Samsung Galaxy Z Flip Samsung Galaxy Fold Motorola
Razr
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78 References
From what you know of 5G, what do you expect it will deliver?*
Consumer expectations for 5G in 2018
Description
The statistic represents the expectations of 5G connection in 2018. According to the survey, 54 percent of
Source(s) GSMA ; GSMA Intelligence respondents expect improved mobile data speed, which means it was marketed as key differentiator against
4G. Low response rate for other options demonstrates clear need for more direct messaging around the
Conducted by GSMA ; GSMA Intelligence benefits of 5G beyond speed and coverage.
Survey period 2018
Region(s) Worldwide
Age group n.a.
Published by GSMA
Original source The Mobile Economy Report 2019, page 35
Notes: *Respondents could select multiple answers.
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79 References

Study Id10490 Smartphones-Statista-Dossier

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Smartphones

02 Segment: display and prices

03 Segment: operating systems

Smartphone shipments by model worldwide 2019 28

05 Consumption and usage

Retail prices of folding phones in the United States 2020 41

Note: Worldwide; 2016 to 2019

Note: Worldwide; 2007 to 2021

Note: Worldwide; 2015 to 2018

Note: Worldwide; 2010 to 2019

Note: Worldwide; 2013 to 2018

Segment: display and prices

Note: Worldwide; August 2018

Standard Notch Hole

Note: Worldwide; 2017 to 2019

AMOLED LTPS a-Si/IGZO

Note: Worldwide; 2018 and 2019

Note: Worldwide; 2017 to 2018

Note: Worldwide; 2017 to 2019

LTPS TFT LCD a-Si TFT LCD AMOLED

Note: Worldwide; 2018 to 2019

Segment: operating systems

Note: Worldwide; 2014 to 2019

Note: Worldwide; 2012 to 2020

90% 85.9% 86.6%

Note: Worldwide; 2009 to 2018

Android 10 Pie 9 Oreo 8.1 Oreo 8.0 Nougat 7.1

Android platform version

Note: Worldwide; 2013 to 2020

Note: Worldwide; 2018 to 2020

Note: Worldwide; 1st quarter 2011 to 4th quarter 2020

Earlier iOS 8 iOS 9 iOS 10 iOS 11 iOS 12 iOS 13

Note: Worldwide; 2016 to 2020

Note: Worldwide; 2007 to 2019

Note: Worldwide; 4th quarter 2009 to 2nd quarter 2020

Samsung Apple Huawei OPPO Xiaomi Vivo Lenovo-Motorola Others

Note: Worldwide; 2014 to 2019

Note: Worldwide; 4th quarter 2009 to 2nd quarter 2020

Samsung Apple Huawei OPPO BBK/vivo Xiaomi Lenovo LG TCL ZTE

60% 5.2% 3.7% 7.1% 7%

Note: Worldwide; 2015 to 2020

Shipments in million units

Apple iPhone XR 26.9

Samsung Galaxy A10 13.4

Samsung Galaxy A50 12

Apple iPhone 8 10.3

Xiaomi Redmi Note 7 10

Samsung Galaxy J2 Core 9.9

Apple iPhone Xs Max 9.6

Samsung Galaxy A30 9.2

Note: Worldwide; 2019

Consumption and usage

Note: Worldwide; 1993 to 2019

Note: Worldwide; 2013 to 2019; 16 to 64 years; 1,717,699; internet user

Note: Worldwide; 2015 to 2019

Note: Worldwide; 2014 to 2019

Share of total web page views

0% 10% 20% 30% 40% 50% 60% 70% 80%

Note: Worldwide; May 2020; mobile phones, excluding tablets

Monthly active users in millions

0 500 1,000 1,500 2,000 2,500

Facebook Messenger* 1,300

Note: Worldwide; as of July 16, 2020