Food

On
wheels

GROUP 8
Krishna S
Muthadwa Muttahhiry Noorudeen
Padmaprabha Nair
Rinitha Tharian
Sanjay Sajith
Sooraj Krishnan C
 INITIAL IDEA : Our idea is inspired from food trucks with the
difference being that our business is more mobile. We keep moving
around neighborhoods selling fresh food at affordable rates.

WHY WE CHOSE THIS IDEA:

MOBILITY/FLEXIBILITY
LOW CAPITAL REQUIRED
EXPANSION OF CUSTOMER BASE
LOW COSTS
Company’s vision:
• To provide people with healthier and convenient lives by providing quick, affordable, healthy,
delicious and well prepared food.

Company’s mission:
• To create a value in the food truck industry and to become the most popular food truck by
providing quality customer service at an affordable price.
OBJECTIVES AND GOALS
• To achieve substantial profit by the end of year
• To establish a strong presence in the local market
• To ensure quality over quantity
• To ensure 100% customer satisfaction and excellent service
• To ensure sustainability of the environment
COMPETITIVE EDGE
• Our excellent customer service options with multiple payment options and high quality products
will serve as a competitive advantage
• Focused on creating environment friendly products
• Menus are easy to change seasonally
• Can explore more business opportunities in in different neighbourhoods
• Partner with complementary businesses such as bars, retail shops, local events and festivals. This
is a highly effective way to get our food truck brand popular among more people
• Training staff members will also gives us a competitive advantage
USP
• Environment friendly disposable products
• Convenience and Online payment
• Quick service and easy distribution
• Play with different locations
• Safety for customers in the present condition
• Priced lower than the ordinary restaurants without compromising on the food quality
• Combo meals
• Online booking and Home delivery
STP
• Geographic Segmentation
• Targeting low and middle class customers
• Positioning through quality service, clean and healthy environment. Also try to adapt to different
culture and local taste
STRATEGIES USED FOR PROMOTION
• Discount offer via online booking
• Association with event management/hospital
• Social media promotions
• Newspaper advertisement
• Conduct loyalty programs
• Responsive and mobile friendly web design
• Location specific ads to find nearby customers
Point Of Purchase
• Online booking
• Vehicle restaurant
Customer Relationship Management
- 24x7 customer support (via tool free number and mail)
- Loyalty programs ( Loyalty points can be managed in app)
- Student concession. (Flash your student IDs & get 5% off)
Estimated Costs
Particulars Amount
Commercial Vehicle Rs.5,00,000/-
Kitchen equipment Rs.2,50,000/-
Generator Rs.50,000/- per piece
Raw Materials Rs,30,000/-
POS Software Rs.25,000/- (6 month pack)
Staff Salary Rs.1,20,000/-
Fuel expense (Truck and generator) Rs.45,000/-
Licenses and permits Rs.50,000/-
Marketing Rs.30,000/-
Staff Uniform- Rs.6000/-
Miscellaneous Rs.25,000/-
Total Rs.11,31,000/-
Financing options
• Self funding
• Loans from friends/relatives
• Bank loans
Revenue Streams
• Change or add to your menu seasonally
• Partner with other local businesses
• Cater weddings, parties, and office events
• Attend local festivals
Feasibility study
Operational feasibility:
Mobile trucks is purchased for front and back end work, it is the key resource. The ingredients are locally
sourced at wholesale price.

Technological feasibility:
-Automation of processes using machine
-Online purchase and payment methods

Economic feasibility:
Long term investment, expected to generate long term revenues.
 Key partners Value propositions
Raw material suppliers Key activities
Quality and taste
Online delivery partners Service across counter and home delivery
Price
Food truck manufactures and maintenance Marketing
Convenience
Social media Going around the city
Speed
Food bloggers Incredible service and standard

Cost structure Channel

Fixed and variable Key resources Social media
Value driven Physical Blog
Rent and food costs Human Newspaper and magazines
Salaries and advertising fees Financial Website
POS system fees Intellectual Mobile apps

Revenue Streams
Customer relationships Food sales
Customer segments
Excellent customer service Bulk orders
Health conscious customers
Personal assistance Catering
Workaholics
Service friendly employees Hospital associations
Mass market
Marketing Plan
• Co-operatekve advertising
• Celebrity endorsements
• Initial offer
• Social media advertising