Академический Документы
Профессиональный Документы
Культура Документы
“
materials, programs, applications and the
like that teachers and students use to
formulate new information to aid learning “
through the use, analysis, evaluation and
production of visual images.
FORMALLY & INFORMALLY PRODUCED
VISUAL MEDIA
Visual media produced by formal organizations such as
schools, government, and established media/publishing
outfits are considered formally produced. Other visual m
edia are considered informally produced.
PURPOSE OF VISUAL INFORMATION
• gain attention
• create meaning
• facilitate retention
TYPES OF VISU
AL INFORMATI
ON
Photography Video
Screenshots Infographics
Data visualization Comic strips/cartoons
Memes Visual note-taking
VISUAL DESIGN
ELEMENTS
Line
describes a shape or outline. It can
create texture and can be thick or thin.
Lines may be actual, implied, vertical,
horizontal, diagonal, or contour lines
Shape
usually a geometric area that stands
out from the space next to or around it,
or because of differences in value,color
or texture. Shape may also be organic.
Value
the degree of light and dark in a design. It is
the contrast between black and white and
all the tones in between. Value can be used
with color as well as black and white.
Contrast is the extreme changes between
values
Texture
the way a surface feels or is perceived to
feel. Texture can be added to attract or repel
interest to a visual element. Visual texture is
the illusion of the surfaces peaks and
valleys, resulting in a feeling of smoothness
or roughness in objects
Color
determined by its hue (name of color),
intensity (purity of the hue), and value
(lightness or darkness of hue). Color and
color combination can play a large role in
the design
Form
a figure having volume and thickness. An
illusion of a 3-dimensional object can be
implied with the use of light and shading.
Form can be viewed from many angles.
VISUAL DESIGN
PRINCIPLES
CONSISTENCY
CENTER OF INTEREST
BALANCE
HARMONY
CONTRAST
DIRECTIONAL MOVEMENT
RHYTHM
PERSPECTIVE
Thank you!
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