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Chapter 2:

Gate-1
Preparation:
Money, Model and Mentors

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Topics
01 ELEMENTS OF A GOOD IDEA

02 PERSONAL BRANDING

03 RAISIING FUNDS

04 THREE SERIES OF INVESTMENT

05 4 DIFFERENT TYPES OF MENTORS NEEDED BY


ENTREPRENEURS
What’s your big idea?
An entrepreneur must be aware of the important task of
doing a feasibility study.
Elements Of A Good Idea
Money
Cash component

Model
The business model or the big picture plan to generate sales
revenue profit, cash flow, growth, and how to scale up.

Mentor
Are the experienced advisers who can add value to the
entrepreneur.
4 basic questions that is important to investors

01 02 03 04

Who is your target What is being Why is the offer How will this
market? offered? relevant or make money for
the firm?
unique?
It gives an indicator of This answers what’s in it for
how big the market is. the target market, addressing This answers why This answers how the
the pain points of the the offer is firm can win the
consumer. compelling to the marketplace and what’s
Conscious (Actual demand) target market. in it for the investors.
Unconscious (latent
demand)
3 Levels of Strategy
What industry do we enter / exit and
CORPORATE LEVEL why? What’s the potential value capture?

What is (or could be) our competitive


BUSINESS LEVEL
advantage?

What is the compelling reason for


FUNCTIONAL LEVEL consumers and customers to buy our
products and/or services and prefer us
over competition?
PERSONAL BRANDING
It is a term use to
describe the image of
one’s self in the
public’s mind from Before investing
previous choices make sure that your
made that will affect personal branding
the future level of is credit-worthy and
personal influence, funding-worthy.
which is part of self-
awareness and self-
mastery.
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Personal branding makes


others feel good and feel
right working and dealing
with the entrepreneur. Lack
of good personal branding
will not attract talent and
resources so entrepreneurs
must therefore not
underestimate its
importance, as every act
they make is a rehearsal for
the future.
RAISING
FUNDS
Basic Ways and Simplest Ways
to Raise Capital
Terms of sales
Discretionary Money advances,
It includes which may be
advantageous to the
funds from seller, such as cash
unspent money
investment sourced from with order (CWO),
earned from relatives, individual informal asking for down
previously by the friends and channel or financial payment (DP), cash on
acquaintances. intermediaries like delivery (COD, or
entrepreneur.
banks. collecting franchise fee
upfront.

Customer’s
Savings Partnership Loans
Advances
Sources of Funding from Outsiders
Angel investor Super angel Venture capital Private equities Going public

money big amount of typically over 10 typically over 10 amount of


individuals with individuals, forming
money invested money invested
invested by none owning over themselves as a
via initial
private equity
an outside by an outside 10% of investment
investment company,
individual to a pool forming public offering
focusing on firms that
individual to firm. themselves as a already have revenues (IPO) from the
venture investing
a firm. company.
and profit. stock market.
NOTE
Entrepreneurs must therefore not
limit their expansion on internally
generated funds, or borrowing
money from bank, or asking partners
to put in more money. On a bigger
scale, the company may be attractive
to public investors in the stock
market.
Why partners are
needed?
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Needed initial funding

Opening doors to further fund


and spread financial risk

Creating immediate Right partners


credibility
can provide:
Making entrepreneur highly
accountable

Provide mentorship both professional


level( operational and strategic) and
personal level (personal growth)
Inventory BENEFITS
of having great
partners
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1.Provide immediate feedback on strengths weaknesses of
plans
2.Help give operational and strategic directions
3.Provide additional funding
4.Spread out financial risk
5.Narrow your knowledge gap
6.Offer immediate credibility to your company
7.Open their network of contacts to you ( key suppliers,
customers) to lower cost or raise revenues
8.Give an assurance of fairness on dealing with valuation
and stock ownership specially after recovering
investment.
9.Mentorship on professional level
10. Mentorship on personal level
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Success Story: when Jollibee


bought 70% of Mang Inasal in
2010, it took over a functional
department of Mang Inasal every
six months starting from the
treasury group. In five years’
time, sales of Mang Inasal went
up to 2.4 times despite increasing
the number of stores by only
30%, creating much productive
Mang Inasal in the process.
THREE SERIES OF INVESTMENT
SERIES REVENUE PROFIT DESCRIPTION RISK LEVEL INVESTEMENT
PREMIUM

A No No Product or Service exists but High None of lowest


no business operation.
B Yes No Business exists with revenue Moderate but can be Case-to-Case
generation but lack either attractive if investment
revenue sources or will leapfrog volume
productivity scale to be way beyond breakeven
profitable. point.

C Yes Yes Company is operating with Low Highest


both revenue and profit
increasing.

Note: A is not yet a business only an idea.


Example: The Facebook, decision making in economics
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Choosing Mentors
1. A mentor is a trusted and
experience adviser who is
interested in the success of the
mentee.
2. He/She does this by investing time
to be a sounding board, to listen
and understand context, ask
questions, give sound advice, offer
alternative opinions, opening
windows of opportunities and
lessening risks of the mentee.
4 Different Types of Mentors Needed by
Entrepreneurs
Types of Mentors Role of Mentor for the entrepreneurs Examples for a Start-Up
Needed Advertising Agency
Operational Guides on matters related to present Client acquisition,
operations, especially key factors for presentation, execution
success that the firm should do
exceptionally well

Functional Guides on matters related to support Accounting tax, human


functional areas on which the resource
entrepreneur may need some advice
Personal Guides on matters related to personal Work-life harmony
growth
Strategic Guides on matters related to the future Consulting, service
vision of the entrepreneur
8 QUALITIES of a
great mentor
1. Interested in the success of the mentee.
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2. Invest time to listen and understand the


different situations of the mentees.
3. Provide advice, both business and personal
4. Help mentees by tapping into the mentor’s
network
5. Open doors for opportunities
6. Lessen risk by calling attention to such
areas
7. Inspire the mentee
8. Sincerely desire that the entrepreneur
succeeds and be even better than them
Thank you

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