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Gate-1
Preparation:
Money, Model and Mentors
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Topics
01 ELEMENTS OF A GOOD IDEA
02 PERSONAL BRANDING
03 RAISIING FUNDS
Model
The business model or the big picture plan to generate sales
revenue profit, cash flow, growth, and how to scale up.
Mentor
Are the experienced advisers who can add value to the
entrepreneur.
4 basic questions that is important to investors
01 02 03 04
Who is your target What is being Why is the offer How will this
market? offered? relevant or make money for
the firm?
unique?
It gives an indicator of This answers what’s in it for
how big the market is. the target market, addressing This answers why This answers how the
the pain points of the the offer is firm can win the
consumer. compelling to the marketplace and what’s
Conscious (Actual demand) target market. in it for the investors.
Unconscious (latent
demand)
3 Levels of Strategy
What industry do we enter / exit and
CORPORATE LEVEL why? What’s the potential value capture?
Customer’s
Savings Partnership Loans
Advances
Sources of Funding from Outsiders
Angel investor Super angel Venture capital Private equities Going public
Choosing Mentors
1. A mentor is a trusted and
experience adviser who is
interested in the success of the
mentee.
2. He/She does this by investing time
to be a sounding board, to listen
and understand context, ask
questions, give sound advice, offer
alternative opinions, opening
windows of opportunities and
lessening risks of the mentee.
4 Different Types of Mentors Needed by
Entrepreneurs
Types of Mentors Role of Mentor for the entrepreneurs Examples for a Start-Up
Needed Advertising Agency
Operational Guides on matters related to present Client acquisition,
operations, especially key factors for presentation, execution
success that the firm should do
exceptionally well