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Inc.
(Nasdaq: SLEE)
www.stanlee.net
Merging Creativity with Big Business…
On a Global Scale.
Safe Harbor Provision
Cocreator of SpiderMan, XMen, Fantastic Four, the
Incredible Hulk, Silver Surfer and majority of Marvel’s
popular branded character franchises
KNOWN TO Three generations of fans, 27 languages, 100
countries,
2 billion comicbooks SOLD
27 ANIMATED SERIES IN GLOBAL SYNDICATION
XMen largest grossing film ever introduced in July.
Strategy – Our Plan
BUILD LIBRARY OF GLOBAL
BRANDED ENTERTAINMENT FRANCHISES
WITH BUILT IN GLOBAL AUDIENCES
Bring Superheroes to life via the Internet
Digital studio creates BRANDEDcontent for GLOBAL
PORTALS AND HUB, www.stanlee.net
Massive, low cost, global distribution
Development of sticky content ON HUB for return visits
Superhero BRANDED character franchises
marketed globally in both onandoffline media.
Strategy – Initial Phase:
Developing Marketable Properties
Focus on AGGREGATING ENTERTAINMENT
FRANCHISES WITH BUILT IN GLOBAL AUDIENCES
Worldclass Creative Capabilities
CoOWNED FRANCHISES
• The Back Street Boys BACKSTREET PROJECT
• Mary J. Blige MARY BLAZE
• GENE RODDENBERRY’S STAR SHIP
•JOHN LANGLEY’S POLICE FORCE 2121
Acquisitions
ALL RIGHTS TO CONAN THE BARBARIAN
Strategy – Initial Phase:
Developing Marketable
Properties
Worldclass Talent IN CONVERGENCE MEDIA STUDIO
Stan Lee’s vision and daytoday, handson involvement
Top NEW MEDIA AND TRADITIONAL MEDIA talent
from Disney Online, Sony Pictures,
DreamWorks, Warner Bros., 20th Century Fox,
NBC/Microsoft, CNN, Marvel and DC Comics
Award winning television writers and animation storyboard
supervisors
Industryleading digital artists, techniciaL and senior
producers
REKNOWN comicbook writers and artists
Strategy – Tapping Multiple,
Diverse Revenue Streams
BRANDED Superhero and Fantasy Properties as
Global Hubs
Online animation portal
Television AND Feature Film Spinoffs
Merchandising and Licensing
Location Based Entertainment
Direct ecommerce Sales
Comic and Graphic Novel Publishing
Case study – 7th Portal –
The Flagship Property
March 2000 Internet webisode premier
May 2000 PARAMOUNT PARTNERS FOR PRODUCTION
RIDE ATTRACTION IN ITS 5 US PARKS
May 2000 AND Distribution to OTHER International and Do
Agreement with Iwerks for international theme
parks
theme Parks, DEBUTING APRIL, 2001
June 2000 Mark Canton (Batman, Men in Black) SIGNS
TO PRODUCE BIG BUDGET FEATURE
FILM
June 2000 Fox Kids (Latin America) for television and
Internet AND PUBLISHING IN BRAZIL,
MEXICO, CHILE PERU AND ARGENTINA
Case study – Backstreet Boys
Partnership–
#1 BOYS SINGING GROUP BRAND
EXTENSION AS ANIMATED SUPER HEROES
Promotion funded by Burger King – among the
largest offline promotions for an online property
Produced animation for display on the U.S. Tour
Promotional concert and events
SOLD OUT FIRST PRINTING OF 50,000 $10
COMICS TO GIRL FANS ONLINE AND AT
Transition to Revenue Model –
“Best of Breed” Strategic Partners
Fox Kids Latin America – Internet, TV, PUBLISHING
Fox Kids Latin America
Merchandising
and Licensing
Venture Soft – LOCALIZATION OF STAN LEE
Venture Soft
CONTENT FOR ASIA AND LOCALiZATION OF venture
softs LARGEST ANMIE/MANGA LIBRARY FOR
WESTERN MARKETS
Mark Canton Company – 7
Mark Canton Company th Portal film production
Paramount Pictures – 7
Paramount Pictures th Portal theme park ride AND
ON SITE MERCHANDISING FOR ALL 5 PARKS
VISITED BY 12 MILLION CUSTOMERS
The Backstreet Project – partnership with The
The Backstreet Project
Transition to Revenue Model –
Leading-edge Technology
Agreements
Toon Boom – Codevelopment of cross platform for REUSABLE,
SCALABLE Vector BASED animation DATA BASES FOR ALL
MEDIA PLATFORMS
IBM
IBM – sponsor of STAN LEE’S digital animation studio and
EBUSINESS consulting services
Pentamedia Graphics – Codevelopment of new animation
productivity software WITH LARGEST
SOFTWARE COMPANY IN INDIA
CyberWorld Internation – use of browser and builder software
HomePage.com – hosting community Web pages
WhatsHotNow – branded merchandise for ecommerce sales
Leadership in Place
Stan Lee – Chairman and Chief Creative Officer
Kenneth S. Williams – President & CEO
Gill Champion – COO
Stephen L. Brain – Exec. VP–Production
Stephen M. Gordon – Exec. VPOperations
Rick C. Madden – Exec. VP, Secretary & General Counsel
Jamie Wilkinson – Exec. VPInternet Strategy
Devendra Mishra – President, International Division
Jon Corfino – President, Location Based Entertainment
Robert M. Schultz – VPFinance
Financials Highlights –
Funding History
Family and Friends Common stock 1999 1.1 million
3 month 6 month
Worldclass Talent
Management in place to Transition to
Revenue model
Ability to raise capital through strategic
partnerships
Why Invest Now?
Transitioning into a revenue model
Proven ability to create and coown branded
intellectual property franchises
Multiple large dollar deals in pipeline
Conducting an active IR campaign