SAP Promotion Management for Retail (PMR)

PMR, CAR, hybris Marketing and Fiori UI

Discussions for NRF 2017
10 MinuteVersion

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 Promotion Planning Requires Collaboration

Merchandising Supply Chain

Supply Chain Merchandising Supply Chain
Merchandising

Marketing
Marketing Marketing

Customer
Touch
eCom
Points
Stores Channels

Mobile

 Product Centric  Customer at the center of decision-making

 Organizational Silos  Aligned Merchandising, Marketing, Supply Chain
 Scattered and Inconsistent Data  One view of Customer & Demand
 Point Solutions  Integrated Systems
 Inventory Segregated by Channel  Real-time Inventory Visibility & Optimization
 Siloed Channel Operations  Consistent brand experience across touch points

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 SAP Promotion Management for Retail on CAR
SAP Promotion Management for Retail leverages the master data, sales analysis, and predictive algorithms within SAP
CAR to enable retailers to collaboratively plan promotions in line with unique customer preferences across channels.

Solution Scope
 Design promotion pricing and offers to in line with customer preferences and
financial objectives
 Leverage vendor funding to maximize margins from trade fund proposal
through collection and settlement
 Create what-if simulations to predict financial performance and optimize
 Integrate approved promotions through POS/channel, advertising, and supply
chain
 Preview promotion presentation across media types such as print, digital,
web, poster, and coupons

Promotions Process PMR Logical Configuration on CAR with hybris

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 $ +/-
SAP Promotion Management hybris marketing Segmentation
for Retail

POS Sales

Customer Activity Repository Hybris Marketing

ERP Retail
• Article Master Data
POS Sales • Target Groups Interactions
Inventory Promotions (Offers) Customer
Audit & • Vendor Funds & Events
Visibility • Forecast Financials by Profile Data
Transfer Promotion/Category
• Product/Locations
Hierarchies
Unified • Calculated and Legislative
Omnichannel Financial Offer Content POS Interactions Social Campaign
Demand •
Transactions Print/Digital Flyer and Sentiment Data
Forecast Store Sign Structures Offers
CRM
SAP HANA SAP HANA
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 Process Flow - PMR on CAR with hybris Marketing
Driving Marketing and Merchandising Collaboration

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 Fiori Offer in Grocery

1. Simple, but comprehensive Offer Creation

2. Term Styles for accurate, fast, promotion information entry
3. Supports “on-the-fly” Product Group creation within the Offer
4. Science-based “Grocery/Hardline” Forecasting and user projection entry
5. Automatic Assignment of Vendor Funds
6. Easy to read Sales, Profit, Margin Vendor Fund Impact Financial summary
7. Compatible with PMR Marketing functionality for Content Assignment and
Event/Offer Integration

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 Product Details of Product Group

Automatic Assignment of Vendor Funds

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 Compatible with PMR WebDyn Pro Offer Preview
for Content Assignment from Fiori Offer

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 Fiori Offer in Fashion

1. Simple, but comprehensive Offer Creation

2. Term Styles for accurate easy promotion information entry
3. Supports “Fashion-centric”, Dynamic Product Group creation within the Offer
4. Science-based “Fashion” Forecasting and user projection entry
5. Compatible with PMR Marketing functionality for Content Assignment and
Event/Offer Integration

© 2016 SAP AG. All rights reserved. Confidential 12

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 Fashion uses generic products
which are supported in Fiori
Manage Offers.

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 Fashion uses generic products
These are the Variants of the
Generic Article

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 Compatible with PMR WebDyn Pro Offer Preview
for Content Assignment from Fiori Offer

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 Transform Promotion Planning & Execution
SAP Promotions on CAR Solution Benefits

 Efficiency:
Reduce Manual Work, Increase Planning Efficiencies and Prevent Errors

 Transparency:
Provide a Single Source of the Truth Across Retail Stakeholders in Marketing, Merchandising, Supply Chain, and Store Operations

 Prediction:
Create More Profitable Offers with Predictive Forecast and Scenario Comparison

 Collaboration:
Share Plans and Dynamically Manage Changes with Suppliers, Agencies and Third Party Execution Systems

 Personalization:
Appeal to Diverse Customers to Drive Loyalty and Brand Messaging

© 2016 SAP AG. All rights reserved. Confidential 17