Big & Smart Data

ALEXANDER APARICIO R.
DIRECTOR OF ANALYTICS DEPARTMENT
aaparicio@outsourcing.com.co
ENERO 2019
BIG & SMART Create a competitive and
DATA differentiating advantage based on
the innovation of services in Business
Intelligence, Big Data and Data
Analytics that allows to increase the
“Objetive” loyalty of current customers and
develop new services
 BIG & SMART DATA
SPECIFIC OBJECTIVES

Implement the information architecture for Outsourcing

Position the BIAAS service with current and external clients.

Deployment Customer Interaction Analytics services

Build strategic alliances.
 ANALYTICAL SERVICES

CUSTOMER
INTERACTION
BIAAS ANALYTICS

DATA
ARCHITECTURE
CRISP-DM METHOD FOR
ANALYTICAL APPROACH
Analytical Ecosystem: Platforms We Use
 BIAAS
We transform the data into information generating knowledge, to optimize the
decision making in business.
 BIAAS: BUSINESS ARCHITECTURE
We understand the different information
needs at all levels of the company delivering
actionable, timely, centralized and quality
information :

REAL
REAL TIME:
TIME: Directed
Directed to
to levels
levels of
of control
control and
and
supervision.
supervision.
OPERATIONAL
OPERATIONAL ANDAND TACTICS:
TACTICS: Daily
Daily and
and monthly
monthly
history
history addressed
addressed to
to Area
Area Headquarters
Headquarters
Strategic Information
STRATEGIC:
STRATEGIC: Historical
Historical records
records over
over one
one year
year
with
with trend,
trend, evolution
evolution and
and projection.
projection. Tactical Information
Operational
Information
Everything always framed in Real-time
designing a single version of the information
truth for the whole company
BIAAS: Business Intelligence as a Service
 WHY IS BIAAS A DIFFERENT SOLUTION?

1. Solutions 2. Without large 3. Knowledge in Business

Customized investments Solutions

4. Agility in
5. Model of
Implementation and 6. Experience
Flexible business
Improvements
CUSTOMER INTERACTION ANALYTICS
Analytical that allows to understand
the segmentation of clients and
Customer design new products or focused
Acquisition services.

Analytical technique that allows to

model the life cycle of the client and
Customer improve their service experience
Journey
Predictive models based on
customer profiles that allow
Customer evaluating the probability of risk in
Scoring the approval of services.

Customer Predictive models that allow to

Retention understand and predict the flight of
customers
 USE CASES
Customer Retention

CLIENT OF THE
DOMICILIARY
HEALTH :

• Customer Knowledge
• Product Design and
focused campaigns
• Proactive campaigns
for customer with high
risk of churn
 USE CASES
Cross-Selling

CLIENT OF THE
FINANCIAL SECTOR:

• Customer score
according to your
preferences
• Implementation of a
cross-selling
recommendation
engine
• Packages of products
that increase sales
 DISCOVERY OF
PATTERNS AND
CORRELATIONS

PROCESS MINING
DATA MINING &
PREDICTIVE
ANALYTICS

CUSTOMER
INTERACTION
ANALYTICS

COGNITIVE ANALYTICS Speech And

Sentiment
Analytics