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1. Through Export Division
• A firm normally gets into international market by
simply shipping out its goods.

• If its international sales expand, it organizes an export

department consisting of a sales manager and a few
assistants.
If the firm moves into joint ventures or direct
investment, the export department will no
longer be adequate to manage international
operations
2. International Division
Companies that engage in several international markets
and ventures create an international division to handle all
this activity.

This unit is headed by a division president who sets goals

and budgets and is responsible for company’s
international growth.
The international division’s corporate staffs consists of
functional specialists who provide services to various
operating units. Operating units can be geographical
organizations.
Or the operating units may be world product groups, each
with an international vice president responsible for world
wide sales of each product group.

Finally, units may be international subsidiaries, each

headed by a president who reports to the president of the
international division.
3. Global Organization
However, these companies face several organizational
complexities viz.

1.) How much influence should the headquarter product

manager have?

2.) And the company’s market manager for the banking

sector?

3.) And the company’s country manager?

Recap :
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