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FLOW OF PRESENTATION
ë Introduction
ë Difference between PM & MM

ë Role & Responsibility


of product manager
ë Characteristics of good PM

ë Integration & communication with stakeholders


INTRODUCTION
ë The fundamental goal of PM is to understand
the "inbound" marketplace needs and help build
products to address those needs in the most
profitable, efficient manner possible. The PM
goal requires strong insight. PM is the guardian
of market share. PM makes the product easy to
sell.
DIFFERENCE BETWEEN PM & MM
ë Hotly debatable issue
ë PM requires strong insights and analytical skills
while MM requires strong foresight and
persuasive skills
ë But it is still two side of coin
ROLE & RESPONSIBILITY
OF PRODUCT MANAGER

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ë Product ideas can come from any number of


sources:
-Customers
- Your competitor·s customer
- Industry analysts
- Your company·s executives
- The sales and marketing staff
- The product development team
- Your company·s customer service
representatives
- Your operations staff
- Your own experiences and knowledge of the
market and technology
CONT«
ë Evaluate product idea
ë Identify worth fullness of every idea

ë The poor outcomes

- move forward on poor opportunity


- deciding to pass on what would have been a
great product for you
RIGHT PRODUCT AT RIGHT TIME
ë Right feature-
out of many features what are the few which are
critical for success
ë Right market

ë Develop product requirement document

ë Person ultimately responsible for right product is


product manager
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ë What is the situation?


ë What will be the situation?

ë Time bound

ë Depend on future

ë Communicating vision of product

ë painted a clear and compelling picture of product

ë Approval of top executive requires


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ë responsibility is leading, but not °  
ë Product manager persuade and influence

ë Develop & maintain relation to earned mutual


respect
ë Persuade with facts, logic , enthusiasm and
proven track records
ë Reasons for not giving management of people
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ë Sell your product internally
ë ´Sellµ your product to executives, team members,
other departments
ë Will help gain resources, funding, support for
issues and new initiatives
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ë Constantly championing the product
ë Explaining the vision and benefits of the product

ë Speak to help understanding product to others

ë Write article

ë Make executive presentation

ë Ensure that as many people as possible will


understand and support product
HE SIT IN THE CENTER OF MANY
CONVERSATION
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ë Product Passion
ë Customer Empathy

ë Intelligence

ë Work Ethic

ë Integrity

ë Confidence

ë Communication Skills
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ë ènow Your Product
ë ènow Your Competitors

ë Attitude

ë No Excuses

ë Defining Success

ë Nothing Sacred
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ë Applying Technology
ë Focus

ë Time Management

ë Written Skills

ë Presentation Skills

ë Business Skills
INTEGRATION AND COMMUNICATION WITH
STAèEHOLDERS
CONT«.
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THANè YOU