FASEEH SOHAIL – HADEEQA SHAHID – AHSAN IMRAN – HAJRA FAIZ – WAQAR HASEEB

OVERVIEW
SEGMENTATION

TARGRTING

SWOT ANALYSIS

4 – P’s ANALYSIS

SOSTAC ANALYSIS
 SEGMENTATION
• Geographic
Akhuwat has operating branches & offices in more than 800 different
locations

• Behavioural
Through services, Akhuwat has created its value among the public
and therefore public tend to avail services from this NGO
 TARGETING
• Financial Support:
For those who seek for monetary support (loans) for their house, business,
education … and so on

• Health Care:
For those who are suffering from health problems and can not take care of
themselves

• Education:
Especially for those who want to learn and get educated irrespective of their
age
 Multiple Services
Microfinance, Health Care, Education, Food
Bank and Zakat Minimum support from government
Donors – 90073
Volunteers – 7045 Least investment from “Big Guns”
Beneficiaries – 3296324
Working Branches – 802
99.8 % Loan Return Rate S W
Media Support

O T Competitors
Launch an own media channel Threat of getting replaced

Use that Channel to spread Decline in loan return rate

information
Decrease in number of donors
Join hands with the “Big Guns”
 4 P’s – Marketing Mix
Product / Service Price Place Promotion

Interest-free loans Zero percent Religious sites Seminars

interest rate (To convey their
Health Care Centers message)
Advertisements
Operating cost is (With the help of
Educational Institutes kept minimum Physical Offers
media)
(Handed over
through direct
Food Bank NGOs don’t sell interaction)
any product or
Cloth Bank provide services
to raise profits
 SOSTAC ANALYSIS
• Situation:
Largest Islamic Financing Organization

Approved by Government of Pakistan

• Objectives:
Raising awareness among people
Building a castle of brotherhood
• Strategy:
Devotion & Passion of employees
Delivery of services on merit
Non-Profit Management
 SOSTAC ANALYSIS
(Cont’d)
• Tactics:
Publishing of performance statistics

Relationship with the state

• Actions:
Development of society
Searching the most deserving one
• Control:
Security of human rights
Successful Management
Proper Record of every activity
END OF SLIDES