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Com mu n ic ati on

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 The Learning Goals 3

Knowing Your Destination. Informing the Journey

General Principles of Effective Communication

Principles of Effective Oral Communication

Principles of Effective Written Communication

Ethics of Communication
 General Principles of Effective Communication 4

Since communication is a two- way process , it is important that you know the principles to be
observed to make it effective. For both oral and written communication, you should be able to apply
the following principles :

1 Know your purpose in Adjust your speech or writing to the

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communicating. context of the situation.

2 Know your Audiences. Work on the feedback

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3 Know your topic.

 PRINCIPLES OF EFFECTIVE
ORAL COMMUNICATION
BE clear with your purpose. You
1 should know by heart your objective
in communicating..
Be complete with the message you
2 will deliver. Make sure that your
claims are supported by facts and
essential information.
Be concise. You do not need to be
3 verbose or wordy with your
statements. Brevity in speech is a
must.
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Be natural with your delivery.
4 Punctuate important words with the
appropriate gestures and
movements. Exude a certain degree
of confidence even if you do not
feel confident enough.
Be specific and timely with your
5 feedback. Inputs are most helpful
when provided on time.
 PRINCIPLES OF EFFECTIVE
WRITTEN COMMUNICATION
Be clear. Be clear about your message.
1 Always be guided by your purpose in
communicating.
Be concise. Always stick to the point
2 and do not beat or run around the blush.
Be brief by focusing on your main point.
Be concrete. Support your claims with
enough facts. Your readers will easily
3 know if you are bluffing or deceiving
them because their is nothing
substantiate your claims.
Be correct. It is important that you observe
4 grammatical correctness in your writing.
Always have time to revise and edit your
work . Even simple spelling errors may easily
distract your readers.
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Be Coherent. The ideas should be
5 connected to each other and related to
the topic.
Be complete. Include all necessary and
6 relevant information so that the
audience will not left wanting of any
information. Always place yourself in
the shoes of the audience, who is
interested to receive new information.
Be courteous. The tone of your writing
7 should be friendly. Avoid any
overtone/undertone or insinuation to
eliminate confusion and
misinterpretation.
 Communication Ethics
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 Communication Ethics emphasizes that morals influence the behavior of an

individual, group, or organization thereby affecting their communication.
 For instances, given the unethical communication practice of a certain
company of concealing the non-remittance of deduced premiums from
employees’ salaries to the SSS or the Social Security System (or GSIS or
Government Service Insurance System in the case of government offices),
the company’s accountability to its employees is undoubtedly affected.
Compare this situation with that of an organization that observes ethical
practice and remits the employees’ monthly contribution to the SSS or GSIS
regularly.
 It is important to note that one’s behavior should be regulated by honesty,
decency, truthfulness, sincerity, and moral uprightness.
Be guided by the following to achieve
ethical communication:
Establish an effective Value System that will pave
1 the way for the development of your integrity as a
person.. One’s behavior and decision-making style
affect, in turn, the operations of an organization.
Provide Complete and Accurate Information.
2 Whether it is needed or not, the data you provide
should always be contextualized and correct.
Disclosed vital information adequately and
3 appropriately. Never conceal or hide information
that are necessary for purposes of transparency.
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 Observing a code of ethics as essential as it
determines the kind of behavior that is proper
and desirable over one that is displeasing and
offensive.
 A code of ethics sets the standards to be
observe by a person company that will create
a good reputation or a positive image not only
for an individual but also for the organization .
 It will, therefore, pave the way for the
attainment of the desired results leading to
the success of an individual or the entire
company.
 Success in the decision-making will likewise
impact the company’s reputation.
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Thank you !