LEARNING ACTIVITY

Evidence: Not so different in the

end
Presented by: Liza Rodriguez Olivera
 WOMENS AND
MANS

Equity of stereotypes
 Men and women are more similar
than you think (at least,
psychologically)
 Although gender stereotypes
indicate otherwise, a team of
researchers has found that both
sexes share more than 75% of
their psychological
characteristics.
 SCIENTISTS SHOW

 Men do not show their feelings and women are very sensitive. Much of society has assumed
gender stereotypes like these, but research has shown that both sexes have more similarities
than differences: they match in 75% of their psychological characteristics.
 Man is a male human being
Man produces testosterone hormone
 Woman is a female person
The woman produces the estrogen hormone
 M E N A N D W O M E N H AV E T H E I R D I F F E R E N C E S

 The results have shown that a large part of the behaviors and attitudes of both sexes coincide
when it comes to assuming risk, work stress and morality. The similarities occur in various areas,
from intelligence, through personality and sociability, to personality traits or attitude towards
life. In addition, the points in common are independent of age and are maintained over time.
 The researchers do not deny that men and women have their differences, but they say that they
seem very big because we compare them together. When personality traits are analyzed one by
one, they are not so disparate.
 PERSONAL PROFILES

Defense Profiles

Caridad Paramundayil
Defender of gender equality
María Jesús Conde
Defender of the rights of minors
Defender of gender equality
 S I M I L I TA R Y

Similarity between men and women

 50% of the capacity of our brain is visual: That is why the communication of your company works so that
it is as visual as possible. From the logo, to the posters, the website ... Everything comes through your
eyes!
 They seek social approval: this makes brands that are more interested with aspirational brands. That's why
your branding works to make it a Love Mark
 Prefer immediacy: So the sense of urgency can help boost sales of your company.
 The first option usually seems the best option: In any element of communication, first present the proposal
that you most want to sell.
 We call our attention more than other things: sex, food and danger. So if any of these elements
fit with the communication of your brand, you are in luck because you already have part of the
attention of your potential client gained.
 The words "you", "for you", or "yours" encourage us to buy: So maybe it's a good option to
include them in your communications.
 The price of the products or services activates the same brain area as the pain: That is why it is
recommended that you put the expensive prices in small or put divided prices in installments.
 The pattern variations attract attention: Work on your company's communication so that it is
not monotonous so that it can capture the attention of your potential clients.
 We remember the general aspects better: Work on the communication of your company as a
whole, and make sure that your communication leaves a good taste in your mouth!
 ACCORDING TO
SCIENTISTS ...

Their brains are the same

 Scientists use the term sexual
dimorphism to refer to organs that have
two versions, one male and one female.
The most obvious case is that of the
sexual organs. The expression was
relatively frequent in scientific articles
about the brain, built on MRI images,
not too long ago.