Balanced Scorecard and Advanced Analysis and

Appraisal of Performance, Financial and Related

Information
• These financial measures show the impact of he firms
policies and procedures on the firms current financial
position and therefore its current return to the
shareholders.
• Measures of quality service and low cost, among others,
as indicators of how well the firms satisfies its customers
• Measures of the efficiency and effectiveness with which the
firms produces the product or service
• Measures of the firm’s ability o develop and
utilize human resources to meet the strategic
goals now and into the future
Evaluation of the Success of a Strategy

To measure the effectiveness of a strategy,

you have to examine how it links your
objectives to the way you plan to achieve them
and the means you plan to use. A strategy is
effective if it uses the resources you allocate
according to your plan and delivers the
expected results.
Evaluation of the Success of a Strategy
You can determine the success of your company plan in
a few simple steps.
1.
  Determine your goals for the business. Use the
SMART goal method when making this
determination—your goals should be specific,
measurable, attainable, realistic, and have a time
period attached to them. Write down all of these
goals so that you can review them as you're
evaluating your business strategic process.
 
Evaluation of the Success of a Strategy

2.
  Review your business plan to familiarize yourself
with your initial strategic plan again as you're
navigating the evaluation process.
 
Evaluation of the Success of a Strategy
3.
  Prepare an income statement for the period that
you wish to evaluate, whether it's a year or one
quarter so that you can evaluate sales results.
Compare the sales during that period with the
results from the previous period to see if you're
making positive progress. Compare the amounts of
your business expenses as well—make sure that
your costs aren't trending upward without
reasonable cause.
 
Evaluation of the Success of a Strategy
4.
  Evaluate the success of your business strategic plan
by surveying your customers, employees and
business associates. You can ask direct questions of
specific people or create an online survey to get
anonymous responses and gauge if you're getting
the type of response you hoped for from these
important parties to your business.
Evaluation of the Success of a Strategy
5.
  Keep track of the results of your advertising and
promotional plan using tracking services offered by
the company placing your ads or by researching the
sources of your sales. For instance, some companies
create individual websites associated with specific
advertising campaigns to find out which messages
and offers work the best. Some online ad serving
companies gather statistics about clicks and interest
in your web-based advertisements.
 Productivity Measurement

Productivity is the efficiency with which firms,

organizations, industry, and the economy as a
whole, convert inputs (labor, capital, and raw
materials) into output. Productivity grows when
output grows faster than inputs, which makes the
existing inputs more productively efficient.
Productivity does not reflect how much we value
the outputs — it only measures how efficiently we
use our resources to produce them.
Productivity Measurement