Creativity & Innovation

BM006-3-2-CRI (VC1) 1st April 2018

Lecture 6:
Idea Generation Techniques Part 3 of 3
 Topic Learning Outcomes

• To evaluate and interpret different

concepts and principles in idea generation;
– Mind-mapping
– Lotus blossom
– Concept fan

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 Created by Bart Zimny and Andrzej Pawlikowski, these
things are essentially rubber-clad transmitters. You drop
them anywhere you want to sense – a windowsill or empty
room or spooky basement – and the sensors do the rest.
The goal is to create a cheap home automation system with
these sensors at the base.

Eventually the pair plans to add more features including

interactivity with climate control systems and notification
systems that will inform you when it is, in fact, cold outside,
Baby. They will ship in early 2015.
http://techcrunch.com/2014/11/29/clime-stickers-are-up-for-pre-order-will-tell-you-and-baby-if-its-cold-outside/?
ncid=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch
%29&utm_content=FaceBook
BM006-3-2-CRI CREATIVITY & INNOVATION IDEA GENERATION TECHNIQUES PART 3 OF 3
 Drone

• http://ideas.ted.com/quadcopters-join-the-c
ircus-in-this-magical-video-from-raff-dandr
ea-and-cirque-du-soleil/

BM006-3-2-CRI CREATIVITY & INNOVATION IDEA GENERATION TECHNIQUES PART 3 OF 3

 Sony E-ink Watch Aims To
Make Low–Power Screens The
Next Big Thing In Fashion
Fabric
FES Watch was instead billed as the product of a company called Fashion
Entertainments, but that group is actually a team of Sony employees looking
at how e-paper can be used to manufacture fashion goods. The WSJ reports
that it wants to make e-paper thought of as a fabric in the fashion realm,
good for making things like watches, bow ties, hat accessories or any other
number of worn items. The Fashion Entertainments unit is led by Hiroki
Totoki, the new head of Sony’s smartphone efforts, and is part of a program
of internal entrepreneurship conceived by Sony CEO Kazuo Hirai.

http://techcrunch.com/2014/11/28/sony-e-ink-watch-aims-to-make-low-power-screens-the-next-big-thing-in-fashion-fabric/?
ncid=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch
%29&utm_content=FaceBook
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 Mindmapping Need to use mindmapping software to draw (you can make use of
‘Freemind’ downloadable at
http://sourceforge.net/projects/freemind/ or any available
mindmapping software; hand-drawn mind map is not acceptable
Apply three (3) levels in the mind map.
Lotus Blossom Minimum 80% of the boxes must be filled up.
Lotus Blossom must be presented in a 9x9 matrix.
Concept Fans Required four (4) levels in the Concept Fan which include the
Problem or Purpose, Directions, Concepts and Ideas shown in a
horizontal hierarchical format. It should include:
1 problem or purpose
2 directions
 4 concepts
8 ideas

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 Airbnb Is Inc.'s 2014 Company
of the Year
http://www.inc.com/magazine/201412/burt-helm/airbnb-
company-of-the-year-2014.html
BM006-3-2-CRI CREATIVITY & INNOVATION
Seven years ago, they were guys with a
website, three air mattresses, and
ambitions that to many people sounded
silly, naive, and reckless. Since then, they
have revolutionized the way people think
about travel, displaced the hospitality
industry's established players, and
generated billions in revenue for
themselves and their hosts.
IDEA GENERATION TECHNIQUES PART 3 OF 3
 The founders of Airbnb--Brian Chesky, 33; Nathan Blecharczyk,
31; and Joe Gebbia, 33--have convinced many, many strangers
to do just that. So far, about 20 million of them; 10 million in 2014
alone. This year, their website surpassed 800,000 listings
worldwide, which means they now offer more lodging than Hilton
Worldwide or InterContinental Hotels Group or any other hotel
chain in the world.

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 Mind-mapping

The five essential characteristics of Mind Mapping:

•The main idea, subject or focus is crystallized in a central
image.
•The main themes radiate from the central image as
'branches'.
•The branches comprise a key image or key word drawn or
printed on its associated line.
•Topics of lesser importance are represented as 'twigs' of
the relevant branch.
•The branches form a connected nodal structure.
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 Source: PIO YEAN YEE JUN, TP038628, PWDsJob.com.my
BM006-3-2-CRI CREATIVITY & INNOVATION IDEA GENERATION TECHNIQUES PART 3 OF 3
 Lotus blossom

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 Lotus blosom

• This exercise involves starting with a central theme or problem and working
outward, using ever-widening circles or "petals."
• Central themes lead to ideas that themselves become central themes, and
so forth.
• The unfolding themes trigger new ideas and new themes
• There are 5 steps in completing the exercise of Lotus Blossom technique:

BM006-3-2-CRI CREATIVITY & INNOVATION IDEA GENERATION TECHNIQUES PART 3 OF 3

 1. Draw a Lotus Blossom
diagram and write the
problem or idea in the centre
of the diagram.

BM006-3-2-CRI CREATIVITY & INNOVATION IDEA GENERATION TECHNIQUES PART 3 OF 3

 2. Write the significant components
or themes of your subject in the
circles surrounding the centre
circle, labelled A to H. The optimal
numbers of themes for a
manageable diagram is between
six and eight. If you have more
than eight, make additional
diagrams.

To help you decide what themes to use, ask questions like: What are my
specific objectives? What are the constants in my problem? What are the
dimensions of my problem?
BM006-3-2-CRI CREATIVITY & INNOVATION IDEA GENERATION TECHNIQUES PART 3 OF 3
 3. Use the ideas written in
the circles as the central
themes for the
surrounding lotus blossom
petals or boxes. Thus, the
idea or application you
wrote in circle A would
become the central theme
for the lower middle box A.
It now becomes the basis
for generating eight new
ideas or applications.

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 4. Continue the process until the lotus
blossom diagram is completed [3].
5. Evaluate your ideas [1].

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BM006-3-2-CRI CREATIVITY & INNOVATION IDEA GENERATION TECHNIQUES PART 3 OF 3
 Source: Muhammad Daniel Vineshen, TP 037225
BM006-3-2-CRI CREATIVITY & INNOVATION IDEA GENERATION TECHNIQUES PART 3 OF 3
 Concept fans
The Concept Fan is a way of finding
different approaches to a problem when
you have rejected all obvious solutions. It
develops the principle of 'taking one step
back' to get a broader perspective.

BM006-3-2-CRI CREATIVITY & INNOVATION IDEA GENERATION TECHNIQUES PART 3 OF 3

BM006-3-2-CRI CREATIVITY & INNOVATION IDEA GENERATION TECHNIQUES PART 3 OF 3
BM006-3-2-CRI CREATIVITY & INNOVATION IDEA GENERATION TECHNIQUES PART 3 OF 3
BM006-3-2-CRI CREATIVITY & INNOVATION IDEA GENERATION TECHNIQUES PART 3 OF 3
 Source: Boo Ken Hwang, TP044677, Animal vending machine
BM006-3-2-CRI CREATIVITY & INNOVATION IDEA GENERATION TECHNIQUES PART 3 OF 3
 Swatch Chief Executive Nick Hayek said these new watches might allow the
wearer to count the number of steps they take and calories they burn. 
And there will be a few other cool 'Swatchy' things on offer via latest Bluetooth
technology, he said in an interview at the company's headquarters in Biel.
'All the big technology firms want to work with us and I don't rule out that we are
or could be collaborating in some areas. But we can also do many things on our
own.'

Read more:
http://www.dailymail.co.uk/sciencetech/article-2741135/Swatch-gets-smart-World
-s-biggest-watchmaker-reveals-plan-touchscreen-timepiece-Apple-Google-warns
-technology-doesn-t-sell.html#ixzz3CCyj1oZJ
BM006-3-2-CRI CREATIVITY & INNOVATION IDEA GENERATION TECHNIQUES PART 3 OF 3
 Question and answer session

Q&A

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 What we will cover next

• To evaluate the appropriateness of

different approaches to idea evaluation:
– Cost-benefit analysis
– Decision tree
– Evaluation matrix
– Sticking dots
– SWOT analysis

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 Activity

Use any technique to generate new ideas

based on ‘watch’.
• Mindmapping – features – existing use –
new features – future use
• Lotus blossom – features – use for each
feature
• Concept fan – problem – issues/ effects/
factors - solution

BM006-3-2-CRI CREATIVITY & INNOVATION IDEA GENERATION TECHNIQUES PART 3 OF 3

 The bracelet that could prevent car
crashes: AdvicyDrive tracks heart
rate and rings an alarm when you
start to nod off at the wheel

BM006-3-2-CRI CREATIVITY & INNOVATION IDEA GENERATION TECHNIQUES PART 3 OF 3

 The bracelet that could prevent car crashes: AdvicyDrive
tracks heart rate and rings an alarm when you start to nod off
at the wheel
AdvicyDrive monitors heart rate while driving to tell how
awake you are
If it detects a drop in heart rate, which suggests you're
dozing off, it sounds an alarm on a connected smartphone 
It uses digital photoplethysmography (PPG) to track changes
in blood flow
Sensor can be fitted to a wrist but will also clip to a person's
underwear 
Clip is under development and will launch via a
crowdfunding site 'soon'
By Victoria Woollaston for MailOnline
Published: 17:09 GMT, 19 March 2015 | Updated: 07:40 GMT, 20
March 2015

Read more: http://www.dailymail.co.uk/sciencetech/article-3002758/The-bracelet-prevent-car-

crashes-AdvicyDrive-tracks-heart-rate-rings-alarm-start-nod-wheel.html#ixzz3VAaGKDO3
Follow us: @MailOnline on Twitter | DailyMail on Facebook

BM006-3-2-CRI CREATIVITY & INNOVATION IDEA GENERATION TECHNIQUES PART 3 OF 3

 Activity

• Idea generation technique

1. Morphological analysis
2. Force Fitting Triggers
3. Heuristic Ideation Technique

• Choose one technique and generate ideas

on products on how to prevent traffic
accidents.

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