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Presented by:
Varun Kapor
Shikha Maggon
Vivek Katoch
Riddhi Singh
Nitesh Singh
 

ï as used by U.S. president Franklin D. Roosevelt in the
year 1932.

ï Prof. C.K. Prahlad in the year 1998 defined it as :

- Refers to the 4 billions people who live on less than
$ 2.50 per day.
- It is the largest but the poorest socio
socio--economic group.
- Used in particular by people developing new models
of doing business, often using new technology.
- Often referred as ³Base of Pyramid´ or ³BoP´.
- Serves the bottom 80% of the world.

D

 

  
   
  
 

  
 
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ï Refers to the Economical Pyramid in
which the welfare in the world can be
captured.
ï At the top of the pyramid people
enjoy prosperity and has many
options to acquire money.
ï At the base of the pyramid live 4
billion people in developing countries
who live on less than $2.50 a day.
 ¦c
ï Provides an impetus for a more active
involvement of the private sector.

ï Helps to reconsider and change long held

beliefs, assumptions and ideologies.

ï Provides clues on developing products and

services for BoP customers.
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ï ata Nano
ï Market specific products

ï Micro Credit

ï Agriculture

ï Venture Capital


ï Cheapest car, by far, now for $
2500.
ï Car for many families who couldn't
afford family car.
ï During the first half of 2008,app. 3
million passenger cars were sold.
   !!"!
ï One product designed with the need
of the poor by HUL is Shampoo
sachets.
ï Rs.5 colas,small size toothpaste and
soaps etc.
ï Shampoo sachets have the highest
share of total volumes sold.
ï HUL has 65% volume share
dominating the market.
 !#
ï BoP helped growing Microcredit market in South
asia particularly in Bangladesh.
ï Small loans given to those in poverty in order to
encourage entrepreneurship.

!""
ï BoP targeting at work is eChoupal in rural India
by IC.
ï Its an agricultural trading company.
ï o eliminate the inefficiencies in its supply chain
management.
ï Individual farmers able to check the market
trading prices and directly sell to IC.
ï e-Choupal leverages the Internet to empower
small and marginal farmers ± who constitute a
majority of the 75% of the population below the
poverty line.
ï Hence resulting in increase in revenues both
sides.
 
 


ï States covered - 10
ï Villages covered - 40,000

ï No. of e-
e-Choupals - 6,500
ï Farmers e-e-empowered - 4 million
 á"#
ï Main focus on corporations for
developing BoP products and
entering BoP market.
ï Small and Medium enterprises (SME)
might play a bigger role.
ï Mr.Prahlad proposes that there is a
vast untapped market that exists in
developing nations with large
populations.

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ï he poor cannot participate in the
benefits of globalization without an
active involvement of private sector.
ï Provides a new market growth
opportunity for the private sector
and a forum of innovations.
ï Must become an integral part of the
work and of the core business of the
private sector.
 c
ï here is money at the Bottom of the
Pyramid; it¶s a viable market.
ï Access is not difficult.

ï he poor are also very brand

conscious.
ï It¶s a connected market (mobile
phones, internet, tvtv).
).
ï Consumers are very open towards
advanced technology.