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What is an ISP

• Telecommunication networks that


connects a computer to the Internet
Examples: PLDT, Globe, Smart, Sun

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What is a web browser?
• Web browsers are applications or
software that allows us to see Web sites
Examples:
Internet Explorer
Google
Mozilla Firefox
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What is the www
• Collection of websites

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What is a web site?
• a web site is a collection of Web pages
connected with each other through
hyperlinks

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What is a hyperlink
• Hyperlinks are used to link pages within a Web
site and also create link from one Website to other
Web sites
• commonly underlined texts or graphics that move
a user from one website to another
• and words without being underlined and in a
different color from blue can be made into a
hyperlink

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What is a web page?
• A web page is a data file so in many ways is not
different from a Word document or a
spreadsheet
• A web page is a single unit of information,
often called a document that is available via the
World Wide Web (WWW)
• Web pages can contain text, images, sound and
video files, and hypertext links to other Internet
resources
What is HTML?
• Hypertext markup language is the main file that
makes up a web page
• Hypertext is the technical term for the way you
can jump from one part of a passage of text to
another, or to a different passage altogether
• All web pages has the extension name .html
What is an HTML line
A simple HTML line may have six
components
•start tag
•Elements
•attributes of the elements
•values of the attributes
• content
•end tag
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< p align = “left”> This is a paragraph. </p>
Element
Attribute
Value
Content
End tag

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TAGS
•are the basic coding units in the HTML
system
•keywords or phrases that are enclosed by
angle brackets < >
•are not case sensitive but it is a good practice
to keep all the letters in one case

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• The main difference between a start tag
<p> and an end tag </p> is the / character

NOTE: Forgetting to close tags is a syntax


error.

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CONTENT
•located between the start and end tag
•is the text that is displayed on a Web
browser

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ELEMENT
•The start and end tags contain the HTML
element
•An element in a start tag may or may not
have an attribute
•An attribute is simply an added feature to the
element or a characteristic of an element

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NOTE: Attributes are only used in the start
tag, never on the end tag

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HTML STRUCTURE
• <html>
• <head>
• <title> It names your web page </title>
• </head>
• <body> Page content, includes text, images,
links and forms</body>
• </html>

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• Every HTML document begins with the html tag
and ends with the </html> tag. This basically
tells a Web browser that the document is an
HTML document
• In between the <html> tags are the <head> and
<body> tags
• The <head> tag comes immediately after the
<html> start tag, and in between the <head> tags
are special HTML tags such as the <title> tag

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• The <body> tag immediately follows the
</head> end tag. In between the body tags
are the information that appears in the
main white space portion of a Web
browser
• In between the HTML tags are the text that
will be displayed on the Web page

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Guidelines to consider in developing a
website:
•Identify the purpose and goal of your
Website

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• Informational
• Entertainment
• Commerce
• Communications

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• What is the company about?
• What are you selling?
• How much do the products cost?
• Where can I get more information about a
specific product?
• Why is your company better than the
competition?
• How can I contact you?

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• Certain studies have shown that people
have abandoned the purchasing process
because of the following:
• Viewers could not find the product they
were looking for.
• Viewers could not find detailed
information about the product.

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• Web sites were asking too many
questions on the purchase form
• Viewers needed to make a phone call
during the buying process, requiring a
person to disconnect from the Internet.
• Viewers could not find, or were not
satisfied with the return policy.

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• Know your competition, identify their
strength and weakness, and use this
information to design a better Web site.
• Organize your site, how information will
be arranged and presented to your viewers.
• Understand the concept of usability.

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• Understand the World Wide Web, and
how to partner with other Web sites to
achieve your objective.

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