E- Banking and Consumer

Satisfaction
Introduction
 A healthy banking system is very much needed
for any economy striving to achieve good
growth in an increasingly global business
environment. The banking sector has
undergone a intense transformation since the
early 1990s. Banks have responded to this
challenge by diversifying through updating
Information Technology and modernization of
existing system. E-banking is a revolution of
banking sector by information technology.
Objective of the study
 To analyse the problems and prospects of e-
banking services.
 To study the awareness and the usage of e-

banking service by customer.

 To understand customer perception toward

e-banking.
 To identify the benefit to customers for using

e-banking services.
Research problem
 All banks compete with each other to attract their customer
in different ways for providing convenient accessible and
acceptable service or product to their customer one of the
most important of this service is the electronic service that
have contribute significantly to decrease the distance
between customer and the bank. E banking was adopted by
bank so as to improve their Service Delivery and to withdraw
cash 24/7, request for online statement, track personal
banking transaction or even transfer deposit to third parties
account. Despite the effect of bank to ensure the customer
the benefit of E Bank the bank has faced a lots of complaints
from customer as record malfunctioning ATM, network
down time, online theft and fraud. This study is aimed to
find out the reason why this problem occur.
Research question

 By the usage of electronic banking services,

how satisfied are customers of the bank?

 How secured is E-Banking? And is it really a

safe way for banking.
Challenges in E-Banking
 Security Risk
 The Trust Factor
 Customer Awareness
 Privacy hazard
 Strengthening the public help
 Availability of Personnel administrations
 Implementation of worldwide innovation
 Handling Technology
Current situation in India
Rights and protection of consumer
 Right to Safety
 Right to be Informed
 Right to Choose
 Right to be Heard
 Right to Seek redressal
 Right to Consumer Education
CONCLUSION
 In spite of the fact that there are lots of obstacles in the
method of smooth execution of E-banking in India and
yet E-banking has brilliant future in India. It is brilliant
way for banking area in India to boost its benefits and
furthermore the customer base. That is the reason E-
banking can never be disregarded. In addition the
proposals gave in this research are helpful for the banks
and furthermore for the customer better assistance and
fulfillment individually.
 More youthful age is starting to see the comfort and
advantages of e-banking. In years to come, e-banking
won't just be adequate method of banking however will
be favored method of banking.