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-Reena.A.Aswaney
-Girish Sharma
-Rahul Ranjan Singh
-Santosh Kumar
-Suman Kumar
-Praveen Kr Singh
Presentation Flow͙

0 Introduction.
0 Characteristics.
0 7 P͛S.
0 Recommendation
0 Conclusion.
Introduction͙

0 Airline Industry in India is one of the fastest

growing aviation industries in the world.
0 With the liberalization of the Indian aviation
sector, airline industry in India has undergone
a rapid transformation.
0 From being primarily a government-owned
industry, the Indian airline industry is now
dominated by privately owned full service
airlines and low cost carriers.
 Contd..

0 Private airlines account for around 75% share

of the domestic aviation market.
0 Earlier air travel was a privilege only a few
could afford, but today air travel has become
much cheaper and can be afforded by a large
number of people.
Characteristics..

‰Intangibility
‰Inseparability
‰Inconsistency
‰Inventory
7 P͛s of services..

0 Product
0 Price
0 Place
0 Promotion
0 Process
0 People
0 Physical Evidence
Product..
0 The airline industry is a service that satisfies
customer needs for travelling.
0 In the airline industry the customers can be
divided into two segments, business and leisure.
0 Satisfying the customer needs today involves
competitive rates, convenient booking of flights
and benefits with those flights.
 Price..

0 ?




  



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Integrated Marketing Communication

A successful product or service means nothing
unless the benefit of such a service can be
communicated clearly to the target market. An
organisations promotional mix can consist of:
0 Advertising
0 Public Relations
0 Sales Promotion
People..
0 The people section of the Marketing Mix is the most
important section of the extended Marketing Mix. It
is broken up into three sections: Employees,
Consumers and the Company.
0 Many services require personal interactions between
customers and the firm's employees and these
interactions strongly influence the customer's
perception of service quality.
   


0 The service is intangible because unlike a
product it can't be experienced before it is
delivered.
0 It is the ability and environment in which a
service is delivered.
0 Vn the ground: p!"

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0 The customer service department of any

airline company deal with a number of
processes involved in making marketing
effective in an organisation e.g. processes for
handling customer complaints, processes for
identifying customer needs and requirements,
processes for handling requirement etc.
 PROCESS

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 Contd..

0 Purchasing process
0 Destination Choices
0 Overall Customer Service
Recommendation..

0     

 
  



  
 

 

 

 


  

    



 
 
  





  
   


.
 Conclusion..
0 Airline industry in India is plagued with several
problems.
0 These include high aviation turbine fuel (ATF) prices,
rising labor costs and shortage of skilled labor, rapid
fleet expansion, and intense price competition
among the players.
0 But one of the major challenges facing Indian
aviation industry is infrastructure constraint.
0 Airport infrastructure needs to be upgraded rapidly
if Indian aviation industry has to continue its success
story.