SOCIAL MEDIA AND BUSINESS

• What is Social Media?

Social media refers to websites and applications that are
designed to allow people to share content quickly,
efficiently, and in real-time.
  Social News
TYPES OF  Social Networks
 Media Sharing
SOCIAL  Bookmarking Sites
MEDIA  Forums
 Microblogging
MARKETING

WHAT IS SOCIAL MEDI DIRECT ADVERTISING BRAND CUSTOMER

A MARKETING IN 2 MI
NUTES.MP4 RECOGNITION FEEDBACK
MARKETING
What is Social Media Marketing?
Social media marketing is the use of social
media platforms to connect with your audience to build
your brand, increase sales, and drive website traffic.

The major social media platforms are Facebook,

Instagram, Twitter, LinkedIn, Pinterest, YouTube, and
Snapchat.
WHY USE LINKEDIN FOR BUSINESS
COMMUNICATION?
 To join groups where one’s custor and prospects are.

 To recruit new hires.

 To conduct market research.

 To ask for testimonials/reviews.

WHY USE FACEBOOK FOR BUSINESS
COMMUNICATION?

 It provide great exposure.

 It provide powerful marketing platform for free.

 It facilitates online discussion to gain valuable inputs.

 It helps in being connected with the customer.

WHY USE SKYPE FOR BUSINESS
COMMUNICATION?
 Cut the cost of your business calls.

 Reduce your business travel cost.

 Stay in touch with colleagues.

 Stay in touch with customers.

WHY USE YOUTUBE FOR BUSINESS
COMMUNICATION?
 Video content is a powerful branding tool.

 Huge potential to get your message in front of a wide audience.

 Video content is quite easy and inexpensive to produce.

  To Individual

 Connectivity
ADVANTAGES  Education
 Help
 Information and Updates
  To Business

ADVANTAGES  Promote your business

 Improve business reputations
 Cost effective
 Target audience
  To Individually

 Cyber bullying
DISADVANTAGES  Hacking
 Addiction
 Fraud and Scams
  To Business

DISADVANTAGES  Time consuming

 Slow returns on investment
 Tarnish brand name
 Need a qualified personnel
Presented By:
• Divy Jain
• Vaibhav Mehta
• Akash Brahmbhatt Presented To:
• Manish • Dr. Darshana Dave