Baggit

By: Supriya Shinde

S.Y.BMS/102
 Introduction
Baggit is a leading Indian premium brand of ‘Bags &

accessories’ for women that is designed and

manufactured in India.
Founded in 1990 by Nina Lekhi.

First exclusive outlet in Atria mall, Worli, Mumbai.

Now retailed across country in all sales channels.

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 Baggit offerings
 Handbags 

 Wallets 

 Mobile Pouches 

 Belts 

 Caps 

 Footwear 

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 S W O T Analysis
STRENGTH WEAKNESS

Employees are honest Semi skilled workers

No labour turnover

OPPORTUNITY THREATS

To open new outlets Competitors – ALDO

overseas MANGO

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BCG MATRIX
Relative Market Share

High Low
M
a
r
k
Footwear
High Belts
e Laptop bags Caps
t

G
r
o
w
t
h
Low Handbags Cell phone (pouch)
R
Wallets
a
t
e
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 Type Of Strategy

Baggit uses Horizontal Diversification Strategy.

It keeps on adding new but unrelated products for the

existing customers.

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 RECOMMENDATION

Proper product positioning should be done.

Under positioning error occurs as inadequate information

about the product is provided to the customers .

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THANK YOU