ARE YOU INVINCIBLE ?

SPREAD

“SPREAD ANTI-MOSQUITO CREAM”

TWIST IT, SMACK IT & SPREAD IT
 OBJECTIVES
• Customer satisfaction
• Increasing the sales growth
• Maintaining the price level
• Positive image
• Capture a big market share
 CURRENT MARKET SITUATION
6
5
4
3
2
1
0
ACI Price
Good Night
Odomos
Other Brands
Usage Rate
Effectiveness
 COMPETETIVE REVIEWS
ODOMOS GOOD NIGHT
• Comes with fragrance • Product variations
• Better quality product • Pricey
• Portability • Portability
SWOT
ANALYSIS STRENGTH
• Low Price
• No Side Effects
• Good Smell
• User Friendly

WEAKNESS
• New Brand
• Seasonal use

OPPORTUNITIES
• Growth and sales
• Popularity
• Positive Image

THREATS
• High Competetive Market
• Customer’s Defensiveness
 Marketing Strategies

Target Marketing
• Lower economical status to middle class people
• This kinds of people don’t want to spend extra on preventive product as
ours
• People of such economical status suffers the most
• Raise awareness among them
• Increase interest to use our product
 Marketing strategy

TARGET MARKETING
 Creating a unique place
for us in our customers OUR TARGETS
NEEDS
minds
 We made a unique TVC IDEAL BRAND
highlighting three main POSITIONING
OUR STRENGTHS OUR
aspects of IDEAL Brand
This
& is a sample
VALUES text. Insert
COMPETITION
Positioning your desired text here.

This is a sample text. Insert

your desired text here.
 4P’s (Marketing Mix)
4 WHEELS OF MARKETING
SOLUTION GIVING VALUE

Price
Product
Price
Promotion
MARKETING MIX Place
Promotion Product.
Place

ACCESSIBILITY CREATING VALUE

 4P’s ( Marketing Mix)

Product: 3 variations Price:

• 10 grams tube • 15tk  10gm
• 20 grams tube • 25tk  20 gm
• 30 grams tube • 35tk  30gm

Place:
• 40-45 distributor all over the country
• Available at retail & local shops everywhere
Promotion
• Using promotion mix
• Advertisements through TV, Newspapers and Billboards
• Sales promotions
• Personal selling
• Public relations
BUDGET

Product Cost 2,300,000

Promotional Cost
Promotional 533,600
19% Cost

Product Cost
81%

Total Revenue
3,500,000 BDT/-
Net Profit
(3,500,000 - 2,833,600) = 666,400 BDT/-
ACTION PROGRAMS
01 Pre-Launch Phase
Market Segmentation.

02 Launch Phase
The Waiting Era

03 Post Launch Phase

End Game
CONTROLS
Through your eyes we shall see

We will monitor the

performance of our product
and management

 Take action against issues

 Review customer feedbacks

and upgrade our product
Lastly, We are here whenever you need
us to be
Have faith on us.

Thank You