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As my project survey has found that nearly 70% of the audience has an
impact through ads in social networking sites and half of them access these
ads.
Instagram and YouTube is the social media platform used by many
respondents. In Facebook, people do not show much interest.
By using video ads and ads while playing games, quiz and updates these
types of brand communication impact more audience.
CONCLUSION
Advertisers and brands use social networking sites as the major resources of their promotion
and developing brand identity among focused market.
Social media platforms were mainly used by young adults. They spend more time in these
networking sites due to heavy commercial contents, entertainment and social gatherings.
So, the marketers can use this and communicate their ads easily.