DESIGN

THINKING
PROJECT
Group 5:
Adarsh Shukla PGP10004
Arjun Veer Singh PGP10010
Chandan Arora PGP10014
Pratik Sharma PGP10039
Sambrant Sadh PGP10044
Siddharth Pal PGP10051
 DESIGN BRIEF
Using Design thinking to help people in
disaster prone areas better deal with the
adversity by improving accessibility and
adoption rate of disaster relief kits

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PROBLEM
EXPLORATION
● Disruption of Electricity services
● No Cooking facility,
unavailability of clean drinking
water
● Communication is affected
● Supply Chain Challenges
pertaining to supply of obtained
aid
● Lack of preparedness and
proactive action

3
STAKEHOLDER
MANAGEMENT
● First Responders:Lack of equipment
● Local Administrator:Lack of
preparedness
● Medical Personnel:Not enough
manpower available
● House Owners: Budget constraints
● Educational Instructors:Lack of
awareness among individuals related
to disaster management

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 JOURNEY MAP- Product
✔ Makes product ✔ Making the ✔ Production at a ✔ R & D becomes
easily available even generally less minimum inventory easier
at largely resourceful aware would reduce ✔ Understanding the
inaccessible markets about the usage of overhead charges pain points of the
Gains

✔ Increasing sales the product ✔ Would reduce customers

through b2b of a less ✔ Quick solution and storage problems for ✔ Company can
marketable product less expenses the customers portray of having a
through multi- customer-centric
language videos approach

Targeting Multiple channels On-Demand

Training Post purchase survey
Delivery

✔ People have less ✔ People in remote ✔ Inventory holding ✔ Companies with

concerns about such locations are costs for customers operations like this
kits generally not tech ✔ Difficulty to create a can often distant
savvy need before such an itself with such a
Pains

✔ Giving people adversity business model

personal trainings in ✔ A lot of room for
terms of their improvement
preference
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 JOURNEY MAP- Customer
✔ Get to know about ✔ Apt and timely ✔ Bundled product ✔ Ensures that the kit
means to solve a response which can offering will help is fully stocked and
disaster save lives provide better ready to be used
✔ Increased knowledge ✔ Reduce adverse response if and when ✔ Helps in an
Gains

about relief kits and impact of the disaster strikes independent

their benefits disaster ✔ Save lives response

Awareness Preparedness for a Adoption Usage and maintenance

disaster

✔ People are generally ✔ People are generally ✔ Inadequate ✔ Not very aware of
less literate averse to planning ability to tackle the working
✔ Communicating our for a negative event the after effects conditions of the kits
offering will be ✔ People in India are of disaster ✔ Not able to use in
Pains

difficult less prepared ✔ Over- the best possible

because they have Dependence on way
less disposable external support
income
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 EMPATHY MAP: BEFORE DISASTER Ethnography

Say Do
1. Asking other citizens about their preparedness 1. Check weather forecasts
2. Seeking advice from other people, organizations 2. Participate in mock disaster drills
3. Enquiring about the chances of a disaster occurring 3. Join social groups that spread awareness
4. Discussing about disaster management in community 4. Encourage others in the society to be well read and
groups proactive
5. Any specific preparation strategy? 5. Read about past disasters and experiences
6. What all disaster related facilities near me? 6. Prepare a kit with necessities that will help during the
disaster
7. Download apps that provide daily weather updates

Think
1. Should I prepare in advance
2. Should I be worried
3. Should I buy a bundled kit or should I buy individually
4. Where should I buy these
5. Where should I seek help from
6. How will I manage basic necessities
7. What all options will I have during a disaster
Feel
1. Confused as to how should I prepare, what should I buy
2. Anxious: am I well prepared
3. Dreadful: Fearing the worst
4. Hopeful of surviving and suffering minimum loss
5. Denial: Nothing bad can/will happen
6. Careless: Ignorant of what may happen
 EMPATHY MAP: AFTER DISASTER Ethnography

Say Do
1. How soon can I get back to my daily life 1. Analysing the impact/loss that has occurred
2. How long will it take for things to get back to normal 2. Enquiring about the well being of others
3. How will government provide support/relief 3. Move to shelter homes
4. When will relief material and forces reach us? 4. Rebuilding activities
5. Helping other citizens
6. Seeking out help
7. Using relief kit to reduce the impact/loss occured

Think
1. Should be better prepared the next time?
2. Should I relocate to a safer area?
3. How could I have been better prepared?
4. How could this loss have been minimized?
5. Am I doing the right thing?
Feel
1. Anxiety as to when will things get back to normal
2. Worried about all the loss that has happened
3. Anguish due to loss of life and property
4. Thankfulness for being alive
 USER PERSONA: FAMILY HEAD
Fears: Aspirations:
Interests:
1. Will I be able 1. Safety of self
1. Reading newspapers
to save my and family
2. Following:
Rajan / M/ family 2. Risk free life
1. Politics
48 2. I will lose all 3. Stable
2. Sports
my property employment/
3. Participating in community
and earnings source of
activities
Demographics: 3. Uncertain livelihood
4. Awareness of government
1. Age: 40-65 about life 4. Well being of
policies
2. Gender: M- 70%, F- 30% after the friends and
3. Family income: Under 5L disaster extended
4. Family size: Joint families 4. Loss of family
5. Geography: Rural-60%; livelihood 5. Least loss in
Semi-urban- 30%; Urban- 5. Worried about case of a
10% disaster Skillsets:
the
6. Education: High School, 6. Government 1. Experienced in blue collar
disruptions
Undergraduates provides more jobs
caused
7. Marital status: Married facilities 2. Responsible
6. When will
help reach us
Problem Canvas Using Design thinking to help people in
disaster prone areas better deal with the
adversity by improving accessibility and
adoption of disaster relief kits

Better accessibility and

adoption of relief kits

High time consumption

Reluctance towards Lack of Stock and
Lack of awareness in making supplies Lack of adequate
adoption of such relief Maintenance
among people reach intended training
kits infrastructure for kits
customers
1. Lack of Awareness among people
a. Community awareness programs
b. Posters
c. Student Competitions
d. Advertising in their native language
e. Creating local heads responsible(similar to Project Shakti)
f. Referral Programs
g. Caller tunes to ask people to take necessary precaution( like Corona)
h. SEO
i. SMO
j. SEM

2. High time consumption in making supplies reach intended customers

k. Optimizing the supply chain by choosing shipments via distribution centre with storage facilities
l. Creating Hubs near disaster prone areas
m. Tying up with existing logistics companies
n. Leveraging networks of E-commerce partners
o. Tying up with Indian Postal Service to leverage their network
p. Requesting Police and NDRF teams during times of crisis for faster delivery of the products
q. Standardized packaging to streamline the process and to reduce damage to kits while transporting
r. Identifying areas where technology can help reduce
s. Usage of well-established distribution channels of other firms that excel in Rural Marketing through partnerships eg
ITC, Parleagro
3. Lack of adequate training
a. Utilizing existing infrastructure
b. Hiring experts to transfer learning to local trainers who would train general public
c. Training Programs in schools
d. Creating How to use videos in collaboration with local influencers
e. Schools, College Campuses as training centres
f. Training Children and making them responsible for training families
g. Organize exhibitions to display usage of the product
h. Online training material and videos
4. Reluctance in adoption of such relief kits
a. Initial free distribution
b. Curated Bundling
c. Demonstration of working of the kits
d. Highlighting the benefits of the kits
e. Going through the NGO route might increase adoption
f. Free maintenance for a first few years
g. Discounts
h. Tie up with automobile showrooms to provide these kits along with First-Aid kits

5. Lack of stock and maintenance infrastructure for kits

a. Tying up with local stores
b. Portable containers
c. Inventory management to control oversupply, hence reducing stress on existing facilities
d. Inventory Storage in Schools
e. Training local technicians about maintenance of these kits
f. Make packaging airtight and secure to mitigate need for maintenance
g. Setting up Head Offices near disaster prone areas by dividing the States into various cluster to provide maintenance services
 Challenging assumptions
Lack of awareness among people High time consumption in making Lack of adequate training Reluctance towards adoption of Lack of Stock and Maintenance
supplies reach intended customers such relief kits infrastructure for kits

Assumptions Ideas Assumptions Ideas Assumptions Ideas Assumptions Ideas Assumptions Ideas

1.People are 1.Run 1.Lack of 1.Tie up postal 1.People don’t 1.Tying up with 1.People feel 1.Show them 1.Even if the kit 1.Having some
generally less awareness proper remote services having participate schools and that kits are not real life is bought the local volunteers
educated programs coverage strong logistics 2.Lack of colleges to very helpful situations maintenance is who check on
2.People do not 2.Peer-to-peer 2.Less network adequate drills become training 2.People are where the kits not being done these kits
pay attention to discussion investment by 2. Forecasting by government partners not willing to were helpful 2.People regularly
the government 3.Show them the government 3. Making 3.Lesser 2. Facilitating spend money 2.Explain to believe the 2.Advertisemen
warnings the probability 3.Procurement compulsions to number of availability of on these kits them that not maintenance is ts regarding the
3.People are of negative time is high big retail chains trainers who are online training 3.Less clarity investing into costly prices should
delusional(it events 4.Less in locality highly skilled material about the use them will result 3.Managing be done on
wont happen to happening and investment by 4.Provide 4.No proper 3. Mock Drills of kits in loss of their supply of local media and
us) their effects if private sector government training centres 4. Exhibitions to 4.People loved ones individual shops.
4.They do not there not due to high risk Securities for available promote usage believe the kits 3.Provide full components is 3.Proper
have access to prepared 5.Inadequate their investment 5.Lack of of the product are very costly demonstration very difficult analysis of
electronic 4.Set up digital supply chain 5. Provide online training 5. Contact 5.Unenthusias on how they 4.Local stores expiry and
mediums boards and monitoring by incentives or materials influencers to m towards function unwilling to lifetime should
5.People do not signs that the authorities hire firms that provide online buying such 4.Provide stock these be done of each
read provide have high skills materials kits, generally Pamphlets with components component
newspapers constant in supply chain tends to delay actual cost of due to very 4.Local bodies
and general updates management the buying the product less/no margins can enforce to
warnings 5.Provide 5.Build a sense have such
incentives such of emergency in components
and coupons in them with
newspapers to proper public
promote people service
reading them announcements
 Ideation Triggers
Problems/ triggers Eliminate Divide Combine Automate

Lack of awareness among 1. No more short deadlines 1. Divide campaign into 1. Combination of both 1. Create caller tunes
people for applying for internship, components according influencers and local (similar to the covid
allowing time for research to demographics media one)
2. Ignorant attitude

High time consumption in 1. Improper planning 1. Have intermittent 1. Collaboration with 1. Improving tracking of
making supplies reach practices warehouses existing postal and e- items via dedicated
intended customers commerce infrastructure portal

Lack of adequate training 1. Eliminate reluctance to 1. Monthly mock drills 1. Partner with schools, 1. Provide online training
participate in drills colleges and clubs for tutorials
mock drills

Reluctance towards adoption 1. Eliminate misconception 1. Focus efforts starting 1. Free demos at local 1. Provide information
of such relief kits about the kit with the most markets about approaching
vulnerable ones 2. Have small kiosks at disasters to create
various places urgency

Lack of stock and maintenance 1. Improve recycle and reuse 1. Divide items on the 1. Training of local store 1. Automate notification if
infrastructure basis of their life cycle employees for repair stock falls below a
and maintenance certain level
 Across the value chain

Problems/ triggers Awareness Preparedness Adoption Usage and Maintenance

Lack of awareness 1. Elaborate the benefits of the 1. Showing Videos from 1. Using word of mouth to increase 1. On successful usage,
among people product and the problem that countries like Japan to the awareness we can use testimonials
people currently face in case of a show how to mitigate to increase the
disaster the effect of such awareness
2. Convey the requirement in various disaster
regional language

High time consumption 1. Using the distribution channels 1. Promoting the product 1. Designing the product in such a 1. Having one regional
in making supplies of the products that specialize in such a way that way that it takes less space and centre in such disaster
in Rural Marketing people buy it before is lightweight for easy epicentre for timely
reach intended
2. Usage of Delivery Persons of E- hand rather than during transportation usage
customers commerce a disaster

Lack of adequate 1. Providing a detailed video about 1. Providing mock 1. Having a technical expert in 1. Training Programs in
training how to use the product sessions such areas and provide them schools
2. Trying to use people from those 2. Teaching how to use the some basic compensation on 2. Online training material
areas to hold sessions product in a face-to-face each such session and videos
session

Reluctance towards 1. Initial free distribution 1. Demonstration of 1. Free maintenance for a first few 1. Showing how-to videos
adoption of such relief 2. Curated Bundling working of the kits years 2. Using schools and
3. Going through the NGO route 2. Tie up with automobile regional NGOs for as
kits
might increase adoption showrooms to provide these kits the intermediaries
along with First-Aid kits

Lack of Stock and 1. Setting up head offices in such 1. Portable containers 1. Training local technicians about 1. Make packaging airtight
Maintenance disaster prone areas and 2. Tying up with local maintenance of these kits and secure to mitigate
having salesmen in those stores need for maintenance
infrastructure for kits
offices
Analogous design
Lack of awareness among High time consumption in Lack of adequate training Reluctance towards adoption Lack of Stock and
people making supplies reach of such relief kits Maintenance infrastructure
intended customers for kits
Analogy Ideas Analogy Ideas Analogy Ideas Analogy Ideas Analogy Ideas
FMCG 1. Massive E- 1. Ddecentralise Military 1. High level of FMCG 1. Have been in Gaming 1. Doesn’t need
spending on Comm / d inventory dedication the market console an updated
promotion Food stations among the since a long s model for about
2. The usage of Delivery 2. Use of trainees time, thus no 4-5 years thus
the product is analytics to 2. Great amount reluctance retailers don’t
very frequent predict orders of time being 2. No have problem
3. Time gap of various invested by contingency keeping more
between items from the trainees involved for stock
spending and different 3. Good being used 2. Existing
deriving utility is geographies performance 3. Usually community
very less 3. High volume in training doesn’t across the
4. More number period can be involve any globe leading to
of delivery directly linked risk to use high demand
persons to awards 4. Close 3. High profit
associated substitutes margins for
4. Motivated by available in retailers
giving awards the market
to top meeting
performers needs of
5. Pretty long different set of
training users
program
6. Proper
schedule of
training and
extensive
working hours
 Design for the extreme
Lack of awareness among High time consumption in Lack of adequate Reluctance towards Lack of Stock and
people making supplies reach training adoption of such relief kits Maintenance infrastructure
intended customers for kits

Extreme Ideas Extreme Ideas Extreme Ideas Extreme Ideas Extreme Ideas
1. No 1. Focus on 1. Kits 1. Tagging of 1. Unavail 1. Online 1. Misinf 1. Make local 1. Compo 1. Train some
one multiple didn’t kits to ability training ormati authorities nents locals for
has channels for reach the track of by trained on (like elected not repair and
any promotion intended their trained profession about bodies) availabl maintenance
destinatio profess
idea 2. Inculcate n at the location ionals als how responsible e for 2. Identify the
about disaster time of and 2. Unwilli 2. Moving kits for replace local
disast managemen disaster journey ngness locals to work betterment ment substitutes of
er kits t practices 2. Transport progress from urban 2. No of familiarity 2. Kits components
2. Infor from early infrastruc 2. Use of trainer’ areas to funds and adoption getting of kit
matio childhood ture is arial s side get availab of kits out of
n is (making it a the first transport to training le to 2. Tie-up with stock
purpo part of to get and migrat from purcha NGOs to 3. No
sefull school impacted drones to e to trained se the provide kits funds
y curriculum) at time of supply disaste profession kits to under availabl
disaster r prone
withh 3. Kits get kits areas als privileged e with
eld damaged 3. Unable people people
during to use to
the the replace
transport provid and
ation ed kit maintai
process at the n kits
time of
disaste
r
THANK YOU!!!