संपूर्णाहार

Healthy Meal!

GROUP - 7
Avinash Ingle (M20MS015)
Krishna Chaitanya (M20MS030)
Ogirala Alankritha (M20MS038)
Oishika Mandal (M20MS039)
Pratyush Kumar (M20MS042)
Sayali Deshpande (M20MS049)
Shruthin Pasunoori (M20MS053)
PITC
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Business Model Canvas
 PROFIT/LOSS ANALYSIS

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Profi
t

Cost Incurred
 How
did you identify your
opportunity?

• Each member of the group came up with

an idea post which we deliberated on
each one of those - doing the analysis
from present and future perspective.

• With a thorough knowledge of the

product and whole pipeline involving it -
the group decided to go with the
Thalipeeth based Sampoornaahar
 • Market Opportunity:
Wi t h a f a s t l i f e s t y l e , t h e n e g l i g e n c e t o w a r d s h e a l t h y f o o d
options has only gone up. This presents a great
opportunity to provide the consumers with a traditional
healthy option in the form of Thalipeeth which is quite
BUSINESS
easy and quick to make.
MODEL
• Process:
Procurement of raw materials followed by the
manufacturing of the product with neat packaging.

• Platform:
The form of sale is direct (B2C) to the customers.

• Revenue Model:
Sale at Food Expo and to customers as and when the
order comes.

• Human Resources:
Household maids form the main labour force required
other than the traditional managers like Sales,
Operations, Manufacturing and Finance.
RESOURCE MOBILISATION
• Financial Resource
⚬ R e c e i v e d ₹ 5 0 0 s e e d f u n d f r o m t h e f a c u l t y.
⚬ ₹5 was included from the group to meet the inventory
costs.

• Human Resource
⚬ We a r e a s e v e n - m e m b e r t e a m w i t h e a c h t e a m m e m b e r h a s a
role to play - finance, marketing, operations, sales, etc.
⚬ Resources in designing the flyers for promotion.
⚬ Door to Door delivery with assistance from a member of
t h e f a m i l y.
 RESOURCE MOBILISATION
• Physical Resource
⚬ We a r e o p e r a t i n g f r o m o n e o f o u r t e a m m e m b e r ' s h o m e

⚬ Usage of LPG

⚬ Grinding mills for grinding the ingredients required to prepare Thalipeeth flour

• Free service and Facilities

⚬ Assistance from a family member in getting the right
ingredients and the exact recipe.
⚬ Got the opportunity to see the preparation process firsthand.
⚬ Assistance (family member) in delivering the orders.
Key Learnings From The Actual Business
Venture

• The effort that goes into ideation

• Power of prototyping
• Identifying the proper window in the entire supply chain
process to generate revenue.
• Time management
• Being prudent and maintaining frugality at every step
• Coping up with dynamics in the business process.
Key Learnings From The Actual Business
Venture

• Importance of knowing the culture in the geography where

our venture is proposed to start.
• Importance of various roles in the team
• Identifying the PODs and USPs of the product/service.

• Continuous feedback from the team and the customers.

• Managing the work that is delegated to the other resources.
 Next Move
• Use various social media channels like Facebook, YouTube to
market our product
• SMS marketing - Sending customers messages when seasonal
offers are there
• Increase the customer base and deliver orders in nearby
suburbs of Sangli such as:

1. Haripur (5.1 km)

2. Kumbhoj (14.7 km)
3. Malgaon (16 km)
4. Bhilavadi (16.8 km)
5. Tasgaon (18.5 km)
6. Ichalkaranji (21.2 km)
7. Wadgaon (26.7km)
 Business in Next 6 months

• Target multiple cities in Maharashtra and expand our

business to various cities
• Launch new products
• Improving our packaging and use biodegradable
material for packaging
• Partnership with a wholesaler to provide us the
materials and discount
• Partnership with grinding mills for grinding the
ingredients to get the flour
• Expanding production capacity to meet the demand
 Business in 5 Years

• Expand to multiple states other than Maharashtra, ex:

Madhya Pradesh (the state with the highest concentration
of Maharashtrians outside Maharashtra)
• Deliver multiple products under Sampoornahar
• Have a website - Sampoornahar so that customers can
order online
• Delivering Bulk Orders
• Delivering family meals
• Partnership with restaurants and sell them the mix