Purposive

Communication
MODULE 1-LANGUAGE AND
COMMUNICATION

Prepared by: Mrs. Via

Republic Act 8293 SECTION 172. Literary
and artistic works, hereinafter referred to as
“works”, are original intellectual creations in
the literary and artistic domain protected from
the moment of their creation.

Borrowed materials or works

included in this module are owned by their
respective copyright holders. The author or
the one who prepared the module does not
represent nor claim ownership over them.
MODULE CONTENT
❖ The Nature of Language
❖ Types of Communication
❖ Communication Processes, Principles,
and Ethics
Note: This module is for Week 1 and 3 of Preliminary
Period
Learning Objectives:
At the end of this module, the learners can:
1. Demonstrate an understanding of the key ideas in language and communication; and

2. Discuss the advantages and disadvantages of the different communication types in

various communication settings;

3. Explain the various communication models and how they help in understanding the
communication process;

4. Point out the ethical issues involved in communication.

What exactly is Language?
 The Nature of Language
Linguist agree that a language can only be
called language if it has a system of rules (also
known as grammar), a sound system
(phonology), and a vocabulary (lexicon). These
are the requirements for identifying a means of
communication as a language.
 The Nature of Language
● While growing up in a ● The languages
community, people acquired while
acquire the languages growing up are known
used by those in the as mother tongues,
community. This is the which may also be
process of language referred to as first
acquisition. languages.
 The Nature of Language
● Other than the first languages, there are other
languages that are needed for various reasons, these
other languages are referred to as a second
languages.
● People learn their second languages in school or on
their own. This is the process of language learning.
● In our interaction with other people, our languages come
into contact with their languages, resulting in language
change. Language change is a natural behavior of all
languages.
 REFERENCES
❏ Adler, R.,Elmhorst, J.M., & Lucas. (2012). Communicating at work: Strategies for Success for
Business and the Professions. NY: McGraw Hill
❏ Ariola, Mariano. Purposive Communication. (2018). Manila: Unlimited Books Library Services
& Publishing Inc.
❏ Bullock, R. and Goggin, M. (2013). The Norton Field Guide to Writing. 3 rd ed. W. W Norton and
Company
❏ Chase, R. And Shamo, S. (2013). Elements of Effective Communication. 4 th ed. Washington,
Utah: Plain and Precious Publishing
❏ Dainton, M. and Zelley E. (2015). Applying Communication theory for Professional Life. A
Practical Production. 3rd ed., Sage Publications
❏ Madrunio, M. R., Martin, I. P. (2018). Purposive Communication Using English in Multilingual
Contexts. Quezon City: C & E Publishing Inc.