Don Bosco, Liluah.

BOSCO EMPRESARIOS
2019.
JK TYRE
JK SHIELD
Ty r e s y o u A d m i r e !
 IX
G M
T I N
KE
A R
M
 PRODUCT:
● Tyres for passenger cars, two/three-wheelers, truck, buses and jeeps
available at all sizes.
● Tubeless tyres with high tyre mileage, high Impact Resistance &
slow wear rate.
● Fire-resistant tyres.
● Self-Sealing tyres for safety.

Self-Sealing Tyres
● Heat-absorbing tread & ultra-black texture of tyres to absorb
heat/light energy that would be transformed to electrical
energy using thermo-electric material fitted in the wheel hub.
Electricity generated may be used in car stereo, AC and In-Car
Entertainment.
THERMO-
HEAT/LIGHT ELECTRICAL
ELECTRIC
ENERGY ENERGY
MATERIAL

● ‘REDUCE WASTE’: 95% of the tyre is recyclable so that a

whole new tire can be produced again.
● Warranty period of 3 Years.
 Add-Ons:
 Customized Tyres- The rim of the tyres can be
customized with your own favourite colours.
 Tyre Pressure Monitoring System which provides real-time tyre
pressure data through a sensor installed on each of the wheels.
Through the Central Tire Inflation system, the driver can adjust the
tyre pressure to suit different types of terrains. The tyre pressure
recorded will be displayed on smartphone or screen.
• On road- 32psi
• Rough Gravel Roads- 26psi to 32psi
• Rocky Terrain- 22psi
• Muddy areas- 28psi
• Sandy Terrain- 16psi to 20psi
Unique Selling
Proposition (USP)

1) Self-Sealing Tyres.
2) Conversion of heat energy to
electrical energy.
3) Pressure adjustment to suit
different terrains.
4) Customized tires
Target Demographic

1) Middle-class car
users.
2) High-end
consumers.
3) Car manufacturing
companies.
 PLACE:
● JK SHIELD will be available on the company’s
website: www.jktyre.com
● The product will be available easily at various retail
automobile shops.
● It will be distributed through dealers and exclusive JK
Tyre outlets as well.
● JK SHIELD will be sold out in the major cities of India
for the first 6 months.
 PRICE:

• Two Wheelers: Rs.1499-3499

• Three Wheelers: Rs.1499-2999
• Four Wheelers: Rs.2999-14999

Add-Ons:
Tyre Pressure Monitoring System (including pressure
adjustment feature) - Rs.1999
 AFTER-SALE SERVICE:
● Consumer focus is of utmost importance to
us. Hence, a dedicated customer care team
will be available to assist consumers in case
of any defect in the tyres.
● ‘HEAL THE WHEEL’ campaign for
periodic tyre check-up by the Fleet-In-Charge
appointed by the company.
 PROMOTION:
ARMAAN
● 360-degree promotional strategy. EBRAHIM.

● Advertisements: Television & newspaper advertisements, Social

networking on Facebook, Twitter, Reddit, LinkedIn and YouTube.

● Promotion through billboards, which would be put up mainly on

road crossings.

● PR: A strong PR campaign will be launched to create awareness about

the importance of safe tyres and highlight the exciting features of JK
Tyres.

● Personal Selling- Personal contact will be maintained with car

manufacturing companies.
BRANDING:
● The JK Tyre logo will be present on all the tyres
manufactured which will help in brand
recognition and increase brand equity.
● JK Tyre National Racing Championship and
awareness programmes will be conducted to
increase brand image and goodwill.
Thank you!

Ritij Saraf,
Don Bosco, Liluah.