COMPARING AND

CONTRASTING OWN OPINIONS

WITH THOSE PRESENTED IN
FAMILIAR TEXT
Q2 LESSON 5
February 01, 2021
A. GETTING A BETTER GRASP OF THIS PRACTICE:
P R O PA G A N D A
Propaganda is
designed to
persuade.
 P R O PA G A N D A
Its purpose is to
influence and
manipulate your
opinions, emotions,
attitudes, or behavior.
P R O PA G A N D A
It seeks to “guide your
choice” by exaggerating
the truth and using
hidden messages.
PROPAGANDA
TECHNIQUES
 BAN D WAG O N
Bandwagon is a persuasive technique and a type of propaganda
 through which a writer persuades his readers, so that the majority
could agree with the argument of the writer. He does this by
suggesting that, since the majority agrees, the reader should too.
Persuading consumers by telling them that
others are doing the same thing.

The term bandwagon means, to follow what others are

doing, or to conform.
BAN D WAG O N
 TESTIMONIAL
Testimonial propaganda is an advertising technique wherein a
famous or seemingly authoritative person recommends a product or
service, and vouches for the value of the same. ...
However, testimonials are not always about celebrities.
When a product is sold by
using words from famous
people or authority figures.
TESTIMONIAL
 TRANSFER
The transfer propaganda technique is used to transfer or project an
image from one person or object to another to provoke either positive or
negative.
When a product is sold by the name or picture of a famous
person or thing but no words from the said person or thing.

Transfer as
a propaganda device transfers attributes
of a trusted person
TRANSFER
 REPETITION
Repetition is a device that repeats the same words or phrases
a few times to make an idea clearer and more memorable.
It is the simple repeating of a word within a sentence or poetical
line, in order to provide emphasis on that particular word.

The idea behind repetition is that when the consumer goes to buy a

particular product, the name of your brand is the first one that
comes to mind. 
REPETITION
 EMOTIONAL
APPEAL
By using emotional words, advertisers and propagandists can
bring across positive feelings about their product to consumers.

Customers can be convinced by the simple use

of words such as "love, adore, hate, care, etc".

Words that will make a consumer feel strongly about

someone or something are used.
EMOTIONAL
APPEAL
 STEREOTYPING
The belief that all people within the same racial, ethnic, or cultural group will act alike
and share the same beliefs and attitudes.

Stereotyping, name calling or labeling. This technique attempts to arouse

prejudices in an audience by labeling the object of
the propaganda campaign as something the target audience fears, hates,
loathes, or finds undesirable.

Prejudice is a bias or a preconceived opinion, idea, or belief about something.

STEREOTYPING
Try this!
Determine the
propaganda technique
used in the following
advertisement posters.
B. HOW REASONABLE PEOPLE DO IT

Concept maps, charts, graphic

organizers, particularly – VENN
DIAGRAMS are effective tools
for putting into visuals thoughts
embedded in our mind.
C. COMPARISON AND CONTRAST
DIFFERENTIATED

COMPARE and CONTRAST are ways of

looking at objects and thinking about how
they are alike and different.
SIMILARITIES and
DIFFERENCES are two main
reasons that people use for
comparison and contrast.
• In making COMPARISONS, we consider the similarities and
differences of things/ideas.

•Like •Alike •Equally

•Same •Also as •Likewise
Words to use
•Both •As well as •In the same
when manner
COMPARING: •Too •Most
•Similar important
•Have in
common
• Only the differences are taken into consideration when
contrasting two or more ideas.

•But •Unless •Even though

•Yet •Instead •However
Words to use when •Although •Differ •On the
CONTRASTING: •Unlike •Whereas contrary
•While •On the other
hand
1. I share the same opinion with the
author.
2. Your idea is good, but I have another
suggestion you may want to listen to.
D. DETERMING THE ISSUE AND THE STAND
Very important in opinion making is the understanding of the
issue and the stand in an editorial, news commentary, or a viral
video, statement, or event.

•The ISSUE is the problem or topic for discussion.

•The STAND is the idea one supports or believes
in.
1. I, too, am in favor of holding curfew during community quarantine (similar opinion)

2, I respect my friends who blindly share and react to random posts in their social media,
but for me, I give it a careful thought before I click. (contrasting opinion)
For your questions, kindly
send me a PM on FB
Messenger. 