Realizat de:

•DAE ANDREEA-MAGDALENA
•DANALACHE LARISA
•DIACONU DIANA
•IFTIME CLAUDIA
Mumbai, March 5, 2008
WFA/ISA - Global Advertiser Conference 1
 Vodafone este cel mai
mare grup international
de telecomunicatii
mobile din lume, cu
divizii in 27 de tari si • cvc

retele partenere in peste

40 de tari. La 31 martie
2009, Vodafone avea
peste 302 milioane de
clienti in intreaga lume.

Mumbai, March 5, 2008

WFA/ISA - Global Advertiser Conference 2
•Înființată in 1948 cu
numele Racal Telecom
Limited
•1991 își schimbă numele în
Vodafone Group plc
•2005 achiziționează Conex
 pătrunde pe piața din
Romania
Premii:
Tranzactia anului 2005
oferit Ziarul Financiar
Investiţia anului 2005 oferit
la Gala Premiilor Oskar
Capital
• Culoarea roşie ce simbolizează pasiunea
reflectă valorile, filosofia şi cultura companiei.
Vodafone încurajează pasiunea pentru clienţi,
pasiunea pentru angajaţii companiei, pentru
servicii de comunicare de cea mai bună
calitate, precum şi pasiunea pentru lumea din
jur.
 Evoluție venit Vodafone România
(mil RON)
5000
4500
4000
3500
3000
2500
2000
1500
1000
500
0
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
 Evolutie profit Vodafone Romania
(mil RON)
2000

1500

1000

500

0
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

-500
 Competitori
• Vodafone este al doilea operator de telefonie
mobila din România, fiind depășit de Orange la
numărul de clienți.
 Număr clienți Orange vs Vodafone
12.0000

11.0000 10.9500
10.3550
MIL CLIENȚI

10.0000 9.8130
9.5881 9.7300
9.0000 8.9210 Orange
Vodafone
8.0000 8.0430

7.0000

6.0000
2006 2007 2008 2009
Profit Orange vs Vodafone
700

650

600
M

O
A
N

U
R
L

E
E
I

550
Profit Vodafone
Profit Orange
500

450

400
2006 2007 2008 2009
 …..and we have made a commitment to customers
through our new Customer Promise

Our Promise to you

We value your time more than anyone else. That’s why,
wherever you see Vodafone, you can expect:

• A network you can rely on when you need it

• Expert, friendly help and advice – you only have to ask once

• When you’re abroad, the services you need will be as easy to use as
at home, and you’ll know what you are paying

• New and inspiring solutions to help you make the most of your
time

Mumbai, March 5, 2008

WFA/ISA - Global Advertiser Conference 11
 Our brand is built on a foundation of a
number of strategic components, with the
Marketing Framework at their heart
BRANDED CUSTOMER
EXPERIENCE

MARKETING
FRAMEWORK
BRAND
COMMUNICATIONS BRAND
VALUES & ENGAGEMENT
 OUR VISION
To enrich our customers’ lives
through unique power of mobile
communication.
 OUR PASSION
• 1. FOR CUSTOMERS:
In anticipation of their customers’ trust Vodafone understands their needs
& delights thems with its services.

• 2. FOR OUR PEOPLE:

Outstanding people working together make Vodafone exceptionally
successful.

• 3.FOR RESULTS:
Vodafone believes in being action oriented & is driven by a desire to be the
BEST.

• 4. FOR THE WORLD AROUND US:

Vodafone believes helping people of the world to have fuller lives through
their services & its impacts.
BUSINESS STRATEGIES.
 Products
• Prepaid Cellphone connection
• Prepaid recharge card
• Top - ups
• Vodafone Postpaid
• Calling Cards
• Vodafone PCO
• Vodafone Handyphone
 Service Section
• Tunes & Downloads
• Entertainment 
• Sports
• Devotional
• News & updates
• Astrology
 Service Section contd.
• Finance
• Travel
• Mail, messaging & more
• Dial in services
• Bill info
• Miscellaneous
 FINANCIAL RESULTS
COUNTRY NETWORK OWNERSHIP MARKET RANK
SHARE
INDIA (V) HUTCH 52% 22.93% 3/9
AUSTRALIA VODAFONE 100% 16.8% 3/4

N.ZEALAND (V)BELL- 100% 52.3% 1/2

-SOUTH
ITALY (V)OMNITEL 76.86% 31.1% 2/4
TURKEY (V)TELSIM 100% 26% 2/3
YEAR TURNOVER
(MILLION POUNDS)
2005 34073
2006 29350

2007 31104

2008 35478
 MARKET COMPETITORS IN INDIA

• AIRTEL
• BHARTI
• RELIANCE
• BSNL

• UNIVERSAL COMPETITORS

• ORANGE
• T-MOBILE INTERNATIONAL
• TELEFONICA02EUROPE
DETAILS ABOUT HUTCHISON ESSAR
Hutchison Essar is a leading India telecommunications mobile
operator with 25 million customers currently, representing a 16.4%
national market share. Hutchison Essar has over 6,000 employees,
operates in 16 circles and has licenses in an additional six circles. In
the year to 31 December 2005, Hutchison Essar reported revenue of
US$1.3 billion, EBITDA of US$415 million, and operating profit of
US$313 million. In the six months to 30 June 2006, Hutchison Essar
reported revenue of US$908 million, EBITDA of US$297 million, and
operating profit of US$226 million.
 ACQUISITION DETAILS
 Enterprise value of Hutchison Essar is $18.8 billion
 Value of 67% stake in Hutch Essar - $11.1 billion
 Vodafone is selling 5.6% stake in Bharti for $1.6 billion
 Vodafone will retain 4.4% in Bharti as pure financial investment
 Vodafone acquired 10% in Bharti for $1.5 billion in Oct 2005
 Vodafone and Bharti to share infrastructure
 Hutch has 23.3 million subscribers as of Dec 31, 2006
 Vodafone is targeting a 20-25 per cent market share by 2012
 The mobile market is expected to grow at 40% CAGR till 2012
 WHY HUTCH

• Accelerates Vodafone’s move to a controlling position in a

leading operator in the attractive and fast growing Indian
mobile market
• Hutch Essar delivers a strong existing platform in India
• Driving additional value in Hutch Essar
• Increases Vodafone’s exposure to high growth emerging
markets
 CONCLUSION
• Taken steps to make a positive difference, by
supporting recycling campaigns
• Win-win-win situation for shareholders,
employees & the environment
• Improved relationships between stakeholders
& has helped to ensure future growth
THANKYOU