PROPOSAL USAHA MAKANAN KUE

UBI “ADIT BAKERY”

ADITYA RANGGA PANGESTU

XII MM 2

UJIAN PRAKTEK BAHASA INGGRIS

A. PENDAHULUAN (ABSTRACT)
LATAR BELAKANG (BACKGROUND)

After paying attention to the increasing number of unemployed people and the lack of knowledge in the
community to take advantage of business opportunities, due to a lack of knowledge about the use of existing
resources and causing an increase in economic crisis in the community, due to the lack of broad thinking to
create new jobs, which can help increase the economy for families and communities. Entrepreneurship is one of
the efforts that can be made to make a way out of these problems, there are many ways that are used in
entrepreneurship, for example processing raw goods into products or semi-finished goods into products that
have a high enough selling value so that they can be used. enjoyed by consumers. Therefore, the authors create
a product that has a selling value, the author makes this sweet potatoes cake named “Adit Bakery” made from
sweet potatoes which is very easy to get, but the community is lacking in processing, so they do not realize that
this sweet potato is processed into a cake that is very easy to get. attractive can have a fairly high selling price.
TUJUAN (PURPOSE)

1. Get profit.
2. Attract consumers to feel the products that the authors make, in order to achieve sales
targets.
3. Can open up new jobs.
4. Helps maintain traditional food from being lost.
VISI DAN MISI (VISION AND MISSION)

• Vision
Making traditional food into main thing

• Mission
1. Always innovate with traditional products
2. Improve the quality of traditional foods
3. Prioritizing quality in service so that consumers are satisfied
 B. ANALISIS DAN PELUANG USAHA
(BUSINESS ANALYSIS AND OPPORTUNITIES)
ANALISIS SWOT (SWOT ANALYSIS)

• Strength
The sense of trust that this product will be well received by the wider community, because the
product that the author makes has a high enough quality because the basic ingredients use sweet
potatoes which contain lots of nutrients as well as hygienic manufacturing.
• Weakness
1. The product is not durable.
2. Products are easy to imitate.
3. Prices for raw materials are unstable.
ANALISIS SWOT (SWOT ANALYSIS)

• Strength
The sense of trust that this product will be well received by the wider community, because the
product that the author makes has a high enough quality because the basic ingredients use sweet
potatoes which contain lots of nutrients as well as hygienic manufacturing.
• Weakness
1. The product is not durable.
2. Products are easy to imitate.
3. Prices for raw materials are unstable.
ANALISIS SWOT (SWOT ANALYSIS)

• Strength
The sense of trust that this product will be well received by the wider community, because the
product that the author makes has a high enough quality because the basic ingredients use sweet
potatoes which contain lots of nutrients as well as hygienic manufacturing.
• Weakness
1. The product is not durable.
2. Products are easy to imitate.
3. Prices for raw materials are unstable.
ANALISIS SWOT (SWOT ANALYSIS)

• Opportunities (Opportunity)

This product already exists in the community, but this bobico business is different from the usual obi, this bobico is
a modified product so that it becomes a new and attractive product that can compete with modern foods, obi
nowadays rarely produce , so that the author has a pretty good opportunity, in marketing, especially this obi is a
new variant that can attract consumers to feel the new sensation of this obi.

• Threat (Treath)

Threats that may arise from this BOBICO business include:

1. Competitors are not healthy.

2. Unstable raw materials.

3. The existence of similar products with good quality and low prices, thus dropping the author's product.
C. PRODUCT PROMOTION STEP

• Segmenting
Market segmenting is to make buyers as targets to be achieved, the products that the author
must make are products that can be enjoyed by various groups of people at different levels,
this product can also be enjoyed from children to adults.

• Targeting
The target market that the author is aiming at is the local community, the author's own school,
and small market
PRODUCT PROMOTION STEP

• Positioning
In order for this author's product to be easily recognized by the public, the author innovates
by adding new ingredients that differentiate this food from existing ones, the ingredients
that the author adds are nuts, chocolate and seres mix, so that the appearance is more
attractive, the taste is superior and the quality is very good, so consumers can easily
recognize this product.
D. PENUTUP (CLOSING)
KESIMPULAN (CONCLUSION)

“Adit Bakery" is a product brand created by the author in this field, the author creates this
product based on a survey that the author conducted to find good and useful business
opportunities (which are needed) by the community, the author really hopes the products
that the authors make can be accepted and can be liked by consumers and planted in the
minds of the wider community by consigning it in snack shops.
SARAN (SUGGESTION)

The author realizes that this proposal is far from perfect, therefore the author expects
constructive criticism and suggestions for the improvement of this proposal. Thus this
proposal, hopefully this author's business activities so that it can run well and the authors
hope that in developing creativity can be useful for writers and society. The author would
like to thank all those who helped in the preparation of this proposal.