CASE STUDY ON HOME – STYLE

COOKIES
GROUP MEMBERS:

JOHN BANDA 219034656

DAVID NYAME-TAWIAH 219036322

GYAU KWAKU FRIMPONG 219000646

OVERVIEW:

Home-style Cookies is a baking company that focuses on the baking of soft cookies
in different varieties. The Company is located in the US, New York and has
informal working atmosphere. The nature of the company ‘s business and the
quality of their product has enabled the company to develop a strong niche market
for its product.

This case shall, among other things, consider the cookie manufacturing process of
the company , their productivity and business strategy.
QUESTION:

Describe the cookie Production Process

COOKIE PRODUCTION PROCESS:

 Placement of Order to schedule production

 Feeding a computer with the accurate information on quantity of ingredients

 Mixed automatically by giant mixing machines combined with eggs, water, flour
and flavoring

 Cutting the batter into cookies and a transported to ovens

 Fed onto a spiral cooling racks and packed manually

 Wrapped, sealed and labelled automatically

QUESTION:

 WHAT ARE THE WAYS THAT THE COMPANY HAS INCREASED

PRODUCTIVITY ?

 WHY DID INCREASING THE LENGTH OF THE OVENS RESULT IN A

FASTER OUTPUT?
WAYS OF INCREASING PRODUCTIVITY:
 Method ( Batch Processing )

 Quality (Non-preservative Nature) influences patronage

 Technology (Semi-automation)

WHY AN INCREASE IN THE LENGTH OF OVEN:

 Increment in the length of Oven by 25 feet leads to an increase in the quantum of
baked cookies which in the long-run leads to an increase in productivity.
QUESTION:
 Do you think the company is making the right decision by not automating the
packing of cookies? Explain your reasoning . What obligation does a company have
to its employees in a situation as this?

 Is the size of the town a factor?

 Would it make a difference if the company was located in a large city?

 Is the size of the company a factor?

 What if it were a much larger company?

 Yes , it is a right decision because of the manual packing enabling workers to remove any broken and
deformed cookies in the process.
The Company owes it a moral responsibility to employ the local competent workmen and provide the required
tools coupled with the right condition of service to gain the good-will for mutual beneficial gains and
commitment.

 The size of the town does not matter since every company owes a duty to the community in which it is
situated regardless of its size.

 The location of the company would not make a difference since every company would perform its social and
moral responsibility regardless of its location.

 The size of the company matters because, if it is big it could hire more people and help the town as well as
increase productivity too.
QUESTION:

 What factors cause the company to carry minimal amounts

of certain inventories?

 What benefit result from this policy?

 MINIMAL INVENTORY FACTORS:

 Short shelf-life of certain inventories

 F.D.A Regulations which are subject to changes

 Reduces cost and effectiveness

QUESTION:

 As a consumer, what things do you consider in

judging the quality of cookies you buy in a
supermarket?
THINGS I CONSIDER IN JUDGING QUALITY:

 The Manufacturer (Producer)

 Ingredients
 F.D.A approved
 Expiry date
QUESTION:

 What advantages and what limitations stem

from the company’s not using preservatives
in cookies?
ADVANTAGES:
 Reduces cost of production
 Increase in patronage by health Conscious consumers
 Increase in taste
 Increase in patronage by middle age and children

LIMITATIONS:
 Short shelf life
 Losses can be realized
 Lead to limited range of customers
 DESCRIBE THE COMPANY’S STRATEGY:

 Low cost ( Low inventory and Semi-automation )

 Responsiveness

 Differentiation from Competitors

GRACIAS !!!