Case study on Google’s Problems in China

Presented To Prof. M Bhattacharya

Presented By Prabhat kumar Rai

Sudarshan Bharate
Ansurkar Utsav
 Problems of Google
I. Communism in China Vs Capitalism
II. Political Issues:
III. One can not search Politically Sensitive issues.
IV. E.g.: One cant ask any query about Democracy.
V. One can not search such terms those were band
by Govt. authority.
VI. China Govt. blocked Google News in English
( forcing users to switch to the Chinese Version)
VII.Google was forced to remove some in response to
Local law, regulation and policy.
Continued
a) Chinese Govt was blocking several
websites through IP filters.
b) Censorship.
c) In Sept ’02 A new filtering System based
on key words blocked access to web sites
including Google
d) Politically sensitive queries were not
reaching to companies server
Problem faced by Users:
Not familiar with local culture.
Decreasing speed.
Banned search item ceased the search
engine for a long time.
Communist vs Capitalist.
Google image were not available.
Unreachable due to extensive filtering.
 Reasons behind loosing market share
Main Competitors
Baidu.com
Bokee.com
Sohu.com
Highly well-educated mainly preferred Google
.
Baidu was particularly popular for its online
music service to download.
 Suggestions
 PEST analysis should be done carefully.
 Modify the site with help of local expert

as per preferences.
 Service-scape differentiation.
 Doing STP very carefully.
Thank You