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Deepika Gupta
MBA(fm)
Introduction
Industry overview of kids wear market
Market size and growth of kids wear market in
India
Categories of kids wear market
Success factor
1)fashion innovations
2)brand building
3)visual merchandising
4)pricing
Growth drivers
Major players in kids wear market
Major players
1)Lilliput
2)Zapp
3)Gini and Jony
4) Catmoss
Swot Analysis
1)Strength
2)Weakness
3)Opportunities
4)Threats
Conclusion
Kids fashion is a diminutive
version of adults wear. They like
to have their own choice of
clothing. This is enhancing the
kids wear market.
Double income and one or two
kids are the supporting factors to
the growth of the kids wear
market.
Global market for kids wear segment
during 2006 was USD163.92 billion, a
mere 3.6% of the total textile and clothing
industry and grew by 3.6% over 2005
Indian textile and clothing industry during
2006 is estimated to be about
INR1,511billion ( USD 38 billion) , which
includes apparel of men, women and kids .
Kids wear segment constitutes INR 226.66
billion (USD 5.7 billion) , about 15% of
total textile and apparel market.
Indian kids wear market has grown at a
rate of 11.60% in the last 5 years.
The market is expected to reach
INR347.67 billion (USD 8.7billion at
current exchange rates) by 2010, at a
growth rate of around 12%.
Market for kids apparel is the fastest growing industry in
India. Manufacturers are coming up with fancy materials
targeting kids who are more interested in the upcoming
fashion trends.
A huge volume of kids apparel in India is being
dominated by local and unorganized players. This gives
an excellent opportunity for the organized players.
Indian market is now moving towards an international
look in terms of children’s apparel. International brands
including Barbie, Mother care, Benetton Kids, Pepe, Lee
Kids,
Tommy Hilfiger, and Adams Kids have also entered the
Indian market
Branded kids apparel market is in its nascent stage in
India with a handful of national and international brands.
Industry analyst estimate that market size of branded
kids wear in India including brands like Ruff Kids, Ruff
Baby, Planet Kids, Gini & Jony, ZAPP, Lilliput, and
Weekender Kids is estimated to be around Rs 1,000
crore. They positively assert that branded market for kids
is growing at 15% per annum.
Cotton plays a major role in the clothing of children.
Approximately, 86% of the kids wear are of cotton. .
According to the India Apparel
Report, 2008 the size of kids wear
market is estimated to be at Rs. 30,
510 crore. Industry experts predict
that the market will further grow
to reach Rs. 45, 000 crore by 2013,
with branded apparels contributing
to a major share.
The volume of market share of kids apparels in the total
apparel market is at 24.9%, as against a 15% share in
2005. Urban kids apparel market comprises about 60% of
the total kids wear market.
A research states that more than 30% of the country’s
population is below 15 years of age. The density of
population makes kids wear to be one of the fastest
growing segments in the Indian market scenario .
Industry players further predict that the market is set to
grow by 12% annually and reach its peak by 2010.
The market for kids wear is classified as follows:
Infants (0 - 6 months)
Toddlers (7 months - 2 years)
Kids (3 - 8 Years)
Pre-teens (9 - 12 Years)
Weakness
weak in larger segment of market
Opportunities
untapped market both rural and urban and also in
geographical region.
increase product offering by launching new product and
widen the product line.
scale up volume by expanding distribution.
Threats
increasing competition
Average budget for kids apparel
The average annual expenditure on kids wear is
approximately Rs. 3, 857.
Parents crave that their children should be dressed even in
a better way then them.
Kids are highly self conscious and can be easily affected
by peer pressure, at a very young age and thus can be very
demanding.
This analysis also shows that price of the clothes is a
major deciding factor in the purchase of the apparel along
with the design and fabric used. Thus, it is important for
the company to focus on these areas to increase their sales.
REFERENCES
www.fibre2fashion
www.babyshopmagazine.com
http://economictimes.indiatimes.com
http://retailia.blogspot.com