Nove tehnologije u ASUS laptopovima

Saša Pantelić
Marketing Specialist
ASUS Technology PTE LTD
sasa_pantelic@asus.com
Zašto ne treba prespavati ovaj trening 
Pouzdanost
Časopis PC World je anketirao 79.000 svojih čitalaca da bi saznao
koji proizvođači pružaju najbolju uslugu i podršku. U kategoriji
laptopova, najbolje ocene su dobili ASUS i Apple*.

*Izvor: PC World
http://www.pcworld.com/article/211074/the_tech_brands_you_can_trust.html
 Square Trade, firma koja se bavi obezbeđenjem garancije za laptopove je
obavila istraživanje na preko 30.000 prenosnih računara, a rezultat je
nedvosmislen. Najpouzdanije laptopove pravi ASUS, pri čemu su ovi
laptopovi i do 40% poudaniji od konkurencije**.

**Izvor: Square Trade http://www.squaretrade.com/pages/laptop-reliability-1109/

Rescuecom je jedna od najvećih nezavisnih kompanija koja se bavi
servisiranjem laptopova. S obzirom da servisiraju laptopove velikog broja
proizvođača, u mogućnosti su da stvore dobru sliku o stanju na tržištu. Po
njihovim podacima, najpouzdanije laptopove proizvodi ASUS, a razlika u
odnosu na druge proizvođače je izuzetno velika***.

***Izvor: Rescuecom
http://www.rescuecom.com/blog/index.php/computer-support/the-rescuecom-comput
er-reliability-report-2nd-quarter-2010
Inovativnost
 Inovativna kompanija sa jedinstvenim proizvodima:

ASUS NX90

- Dizajnirao ga je David Lewis, glavni dizajner kompanije Bang & Olufsen

- Prvi laptop na svetu sa dva touchpada
- Bang & Olufsen zvučnici

Laptop godine u Srbiji i

dobitnik nagrade IT Globus
Inovativna kompanija sa jedinstvenim proizvodima:

ASUS U33 Bamboo

Bamboo Collection
Inspired by nature
Designed for style
 Inovativna kompanija sa jedinstvenim proizvodima:

ASUS Eee PC VX6 Lamborghini

- Savršen odnos napredne tehnologije i vrhunskog dizajna
- Kao inspiracija je poslužio Lamborghini Murciélago LP640 Roadster
- Najmoćniji 12” netbook na svetu
- Dual Core Intel Atom procesor
- Dve grafičke karte (NVIDIA i Intel)
- Bang & Olufsen zvučnici
- USB 3.0
Nove tehnologije:

- ASUS Sonic Master

- NVIDIA Optimus
- USB 3.0
- Bluetooth 3.0
- ASUS Super Hybrid Engine SHE
ASUS Sonic Master
 ASUS SonicMaster Technology
ASUS SonicMaster tehnologija je novi audio standard u svetu prenosnih računara,
i razvijena je u saradnji kompanija ASUS i Bang & Olufsen ICEpower®. U pitanju je
kombinacija hardvera i softvera koja garantuje vrhunski zvuk.

Basic Standard Premium

SonicMaster
Certificate
System
NVIDIA Optimus
NVIDIA® OPTIMUS TEHNOLOGIJA U ASUS LAPTOPOVIMA

Šta je NVIDIA OPTIMUS ?

NVIDIA Optimus je tehnologija koja omogućava i veliku autonomiju i odlične
performanse, a sve u zavisnosti od toga šta korisniku u tom trenutku treba.
Najznačajnija prednost ove tehnologije je što omogućava automatsko i trenutno
prebacivanje sa jedne na drugu kartu, pri čemu ceo proces ostaje potpuno neprimetan
za korisnika. Prebacivanje se vrši u zavisnosti od toga koju aplikaciju korisnik pokreće.

Ukoliko su u pitanju programi koji ne zahtevaju intenzivan rad grafičkog podsistema,

koristiće se integrisani GPU. To je slučaj prilikom korišćenja Office aplikacija, pisanja
mailova, slušanja muzike...  

Ukoliko korisnik pokrene zahtevnu aplikaciju, kao što je na primer video igra ili HD
video, automatski će se uključiti i posao na sebe preuzeti NVIDIA GPU i pružiti korisniku
maksimalne performanse i udobnost u radu.
USB 3.0 & Bluetooth 3.0
 USB 3.0
Bluetooth 3.0

10X brži nego USB 2.0

USB verzija V2.0 V3.0
Transfer rate 480Mb/s 4.8Gb/s

Brzo i lako deljenje fajlova

Bluetooth verzija V2.0 V3.0 + HS Ubrzanje %
Transfer rate 3M 24M 800%
 USB 3.0 Performance Test
Prenos 50 GB podataka:
ASUS Super Hybrid Engine - ASHE
 ASUS Super Hybrid Engine SHE tehnologija
Super Hybrid Engine (SHE) je ekskluzivna ASUS tehnologija koja poboljšava
performanse i produžava autonomiju baterije. Zahvaljujući ovoj tehnologiji
ASUS laptopovi i netbookovi imaju veću autonomiju od drugih laptopova sa
istim komponentama.
K52 serija
- Drajveri se instaliraju jednim klikom
- IceCool tehnologija omogućava da deo kućišta koji se najčešće dodiruje
(oslonac za dlanove) uvek ostane hladan
- Altec Lansing zvučnici i to dva
- Nvidia Optimus na pojedinim modelima (K52JC)
- Multi finger touchpad
- Palm-proof tehnologija – detektuje kad slučajno dodirnete touchpad, tako
da ne remeti kucanje
K53 serija
Najvažnije prednosti nove ASUS K53 serije

• K53 je 15% tanji od K52

• Oslonac za dlanove je od aluminijuma
• Prvi laptop na svetu sa aluminijumskim kućištem u boji
• Moćna DirectX 11 grafička karta - NVIDIA GeForce GT540M i GT520M
• NVIDIA Optimus tehnologija
• IceCool tehnologija koja obezbeđuje da oslonac za dlanove bude
hladan i nakon višečasovnog rada
• Altec Lansing zvučnici
• 20% veći touchpad nego na K52 seriji
• Moćnija baterija koja obezbeđuje veću autonomiju
Prednosti N serije
-Dvogodišnja garancija na sve ASUS laptopove i netbookove - Pickup and return
-Zero Bright Dot (ZBE) LCD garancija
-ASUS SonicMaster tehnologija
-Aluminijumsko kućište
-Nvidia Optimus
-USB 3.0
-Bluetooth 3.0
-Super Hybrid Engine (SHE)
ASUS Eee PC 1015B i 1215B
AMD Brazos
 Prednosti nove AMD platforme
1. Procesor je brži od odgovarajućeg Intel Atom procesora
2. Grafika je neupredivo brža + DirectX 11 podrška
3. Veoma mala potrošnja, pa je autonomija velika
4. Glatka reprodukcija HD filmova uz minimalno opterećenje procesora
5. HDMI konektor
6. Youtube filmovi rade bez „seckanja“
7. Internet stranice sa puno flasha manje „guše“ računar
 Model
AMD Brazos AMD Brazos AMD Brazos Intel Atom
Name

AMD C-30 Intel N570

AMD C-50 AMD E350
CPU (Single Core, (Dual (Dual
(Dual Core,
1.2GHz) Core, 1.0GHz) Core, 1.6GHz)
1.6GHz)

PC Mark 05
1729 1944 3130 2020
(1024*768)
3DMark 06
1624 1730 2386 155
(1024*768)
Q&A
 KRAJ!

HVALA NA PAŽNJI
 FAQ – part 1
Q. What is ASUS SonicMaster ?
A: A new audio standard developed in collaboration with ASUS and Bang and Olufsen ICEpower® to
offer the best sonic performance on PC. All PCs which meet the standard are guaranteed to provide
the best sound enjoyment.

Q What is ASUS golden team?

It’s an international cooperation with audio experts from audio industry, such like studio producer,
audio designer from loudspeaker manufacturers…and so on. Averagely these people have more than
20 years experience in audio field.

Q. Why did ASUS cooperate with Bang & Oulfsen ICEpower ®?

As a multimedia notebook, performance, visual quality and sound enjoyment are basic
requirements. But most multimedia notebooks only focus on performance and visual quality. Due to
several reasons, notebooks typically lack good sound. ASUS does not want to compromise. The
company established audio expert teams and worked with Bang & Oulfsen ICEpower® to
provide the best audio quality to end users.

Q. What benefits does SonicMaster provide to end users?

A. With ASUS SonicMaster technology, the N Series can provide six totally new experiences of sound.
-Professional codec* for crystal clear sound
-Better speaker and chamber design for deeper and richer bass
-Bigger speaker, higher volume and wider frequency range
-Powerful amplifier for powerful sound
-Software fine-tuning for distinct vocals
-Software-enhanced true-to-life surround
 FAQ – part 2
Q. Why phase in USB 3.0 with the N Series? Does it have special importance in a multimedia
notebook?
A: Truly capable multimedia notebooks must provide great video, sound, performance and speed,
and the amounts of content handled by users continue to grow. For example, one Blu-ray double
layer disc is 50GB, but the USB 3.0-equipped N Series can transfer this in only 9 minutes and 40
seconds. Conversely, the same amount of data would take 29 minutes and 40 seconds through
USB 2.0. That’s why ASUS insists on implementing USB 3.0 in the N Series, committed to providing
customers with the best possible user experience.

Q. Are USB 3.0 ports compatible with USB 2.0 ports?

A: Yes. The USB 3.0 design is fully backward compatible with USB 2.0, making all current devices
workable with the new standard. This ensures the significant investment by users in USB 2.0
devices retains its value in years to come.

Q. Is USB 3.0 really ten times faster than USB 2.0?

A: The actual transfer speed depends on the specific system configuration, the devices used and type
of data being handled. However, according to actual testing of N Series notebooks using USB 3.0, a
4.5GB file takes 1 minute and 15 seconds to transfer, while with USB 2.0 the same file takes 2
minutes and 44 seconds. This shows USB 3.0 is 2.2 times faster. Reading a 50GB file, USB 3.0 takes
9 minutes and 40 seconds while USB 2.0 requires 29 minutes and 40 seconds, indicating USB 3.0 is
three times faster. The “10X faster” figure comes from official component specification data
provided computer manufacturers like ASUS by organizations responsible for regulating the USB
standard.
 FAQ – part 3
Q. What is ASUS SHE technology?
A: ASUS Super Hybrid Engine (SHE) is a technology found exclusively on ASUS notebooks and netbooks
that boosts your PC performance and extends battery life by making adjustments suited to your CPU,
PC’s mechanical design and usage scenarios.

Q. What kind of performance can we expect from the ASUS N Series?

A: ASUS exclusive Power4Gear software and ASUS Super Hybrid technology let users adjust notebook
power consumption based on actual needs for up to 12.6% performance boosts during heavy
multitasking. Having the latest Intel Core processors further guarantees superlative performance.

Q. What is the visual solution that the ASUS N Series provides?

A. ASUS N Series notebooks come with full HD panels and Video Magic technology to provide users
uncompromised visual enjoyment.

Q. What is ASUS Video Magic Technology?

A: ASUS Video Magic Technology offers a complete solution for superior video quality and
entertainment. It works in conjunction with NVIDIA CUDA GPU computing technology to create the
best possible image quality on a notebook. ASUS Splendid Technology further seamlessly brings
together different multimedia formats to reduce noise and increase conversion rates for a sharper
display. Also, ASUS maintains the zero-bright-dot guarantee on all N Series panels – a 100% dead
pixel free pledge.
FAQ – part 4
Q: Do users need to install or set up Video Magic?
A: No, the software is pre-installed and ready to use at the factory.

Q: Which video formats does Video Magic support?

A: Microsoft Windows TV ( *.wtv)
Movie files ( *.mpeg *.mpg *.DAT, *.mpe, *.m1v, *.m2v, *.vob, *.vro)
MP4 ( *.mp4, *.divx, *.div, *.3gp, *.3gpp, *.3gp2, *.3g2, *.mp4v)
MP2 TS ( *.m2ts *.ts *.m2t, *.mts, *.tts, *.tsp, *.tp, *.mod, *.tod)
Quick Time movie files ( *.mov)
Windows media ( *.asf )
Windows video ( *.avi )
Matroska video (*.mkv)
Flash video (*.flv)
FAQ – part 5
Q: Does Video Magic upscale resolutions in every supported video format?
A: YUY2, YV12, RGV24 and RGB32 formats feature resolution upscaling, covering most video
content. WMV and DVR-MS video formats are not supported.

Q: What if video content upscales to full HD on an LCD screen that doesn’t support this
resolution? Will it auto-adjust?
A: Video Magic technology can detect LCD resolutions to auto adjust to the best screen size
available for an ideal image quality. Screens supporting full 1080p HD automatically display
in this resolution.

Q: Does Video Magic support Blu-ray Disc?

A: Playback of Blu-ray Disc content is supported in its native resolution – which is already full HD.
The resolution upscaling feature is designed to work with normal DVD content.

Q: Does Video Magic need to be purchased separately?

A: No, Video Magic is included on ASUS N Series notebooks at no extra cost.

Q. What is the ASUS zero bright dot policy for N Series notebooks?
A: The ASUS zero bright dot policy promises no bright dots and less than four dark
dots per LCD panel. If a total of four bad dots are found on a single LCD panel, a
free panel exchange is guaranteed within 30 days of original purchase.