CRH CASE STRATEGY1. Describe the main elements of the successful approach to competitive strategy employed by CRH ina difficult industry environment Strategy: * Acquisition-led expansion Strategy * Knowledge and experience in strategy: focus on middle size companies and family run businesses. Products and markets: * The group focused on securing and maintaining leading positions in local or regional markets and in product segments or niches. * Deliberate geographic, product and segment balance. * Continuously focusing in greater returns through greater efficiencies.Management and organization: ¢ Federal Structure, comprising a small central headquarters and 4 _ regionally focused product divisions. ¢ Planning and performance measurement.