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- Theo Haimann
When we talk about “effective
communication” one thing that comes in
mind , what are the basic principles of
“effective communication”.
These priniciples tells us how your
message can becomes effective for your
“target group”.
These principles also tell about “style”
and “importance” of the message.
These principles advocated by Francis
J. Bergin are commonly known as “7 C’s
of effective communication”
Every communication must be complete and
adequate. Incomplete messages keep the
receiver guessing, create misunderstanding
and delay actions.
Complete messages are more likely to bring
the desired results without the expense of
additional messages.
They can do a better job of building goodwill.
Messages that contain information the
receiver needs show concern for others.
Complete messages can help avert
costly lawsuits that may result if
important information is missing.
Communications that seem
inconsequential can be surprisingly
important if the information they
contain is complete and effective.
In business communications, you should be
brief and be able to say in fewest possible
words. A concise message is complete
without being wordy.
A concise message saves time and expense
for both sender and receiver.
Conciseness contributes to emphasis; by
eliminating unnecessary words, you let
important ideas stand out.
When combined with a “you-view”,
concise messages are inherently
more interesting to recipients as
they avoid unnecessary information.
Few examples -)
Wordy:: at this point of time
Concise:: now
Wordy:: in due course
Concise:: soon
The message must be put in simple
terms to ensure clarity. Words must
mean the same thing to the receiver as
they do to the sender.
Complex issues must be compressed
into themes, slogans or stereotypes that
have simplicity and clarity.
Accurate and familiar words must be
use with proper intonation, stresses and
pauses.
POMPOUS WORDS SIMPLE WORDS
(avoid them) (use them)
Demonstrate Show
Visualise See
Utilise Use
Compensate Pay
Terminate End
Facilitate Help
Correctness means right level of
language and accuracy of facts, figures
and words. If the information is not
correctly conveyed, the sender will lose
credibility.
Transmission of correct in formation to
superiors will vitiate decision making
process.
To convey correct messages,
grammatical errors should also be
avoided
All messages must be transmitted
and responded to at the most
appropriate time.
Concreteness means being specific,
definite and vivid rather than vague
and general.
Precise words should be choose to
convey the correct message and
support it by relevant facts and
figures
Concrete expressions create visual
images that are easy to register.
VAGUE AND CONCRETE AND
GENERAL EFFECTIVE
Goods are soon Good will be
by:
DEEPALI
AND
MANVI