Domestic Scenario of Turmeric

 Factors influencing Turmeric prices

• Domestic and export demand
• Carryover stocks of previous year with trade; and stock with farmers
• Warehouses Acreage under turmeric
• Progress of monsoon and weather conditions
• Cost of cultivation as turmeric cultivation is highly labor intensive job 

 Crop seasonality

 Crop calendar:
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

Turmeric

Harvesting Period Peak Sowing Period

Arrivals
 Domestic Scenario of Turmeric

7% 6%

13%

Source: Spice Board of India

 Domestic Scenario of Chilli
• Cultivation Pattern:
- The crop is sown from July onwards and the sowing season extends till September.
-Crop duration is 150 to 180 days depending on the variety season , climate, fertility
and water management.
- Arrival start from January and extend till May. The peak arrival period is from
February till April.

• Market Influencing Factors

-The commodity displays high volatility, with the prices heavily dependent on season.
- Cold Storage
- The prices of the major chilly varieties sold in the country are correlated with each
other.
- As a result, the players in other varieties can also hedge their risks through this
single variety.

• Crop Calendar:

Aug Sep Oct Nov Dec Jan Feb Mar April May June July

SowingSow Growth Period Arrivals Marketing Period

State Wise Contribution Of Chilli
State Wise contribution of Chilli

AP
18%
27% Karnataka
8% MP
Maharashtra
2% Orissa
UP
9% 19%
12% 5% TN
Others
International PRICES w.r.t consumers
• Per capita income

• Eating habits

• Good quality

• Large Indian population

 BASIC PRICING METHOD
CASE STUDY : TURMERIC
FACTS
Manufacturing Cost : Turmeric Manufacturing Cost : chilly

At farm gate : Rs. 75 per KG At farm gate : Rs. 50 per KG

Selling Price ( U.S ) :3,500 Rs. Selling Price ( U.S ) : 1,234 Rs approx
 MARKETING Assistance

Sending Business Samples Abroad.

Printing Promotional Literatures/Brochures.

Packaging Development and Bar Coding for promoting spices and spice
products.

Product and Packaging Development and Bar Coding.

Brand Promotion.
Competition
 Demand & Supply
 Disequilibrium between  Rise in both volume and value
demand and supply. term largely due to higher
exports and prices of chili.

 Cyclic price behaviour.

 Lower production in China.

 Farmers shifting from turmeric

cultivation to chilli
Visit to Spices Board
Conclusion
 Bhavna Dave 283069

 Poorva Dekate 283070

 Pooja Tiwari 283086

 Bhavana Maru 283091

 Sonal M Parab 283096

Pawan Punjabi 283102

Nishmitha G Salian 283106

Mamta Shroff 283114