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Pvt. Ltd
B-Plan Presentation
Name Roll No
Jai Trehan 15
Manvi Popli 24
MriduL Singh 25
Neha Dhiman 28
Neha Pahuja 29
Prineet Grewal 39
Simran Singh 54
Contents
Opportunity
Marketing Plan
Operating Plan
Financial Plan
Market Potential
The Opportunity
• The two wheeler market is the biggest contributor to the automobile
industry in India
• In just Mumbai itself, around 87,976 two wheelers were stolen out of
which the recovery rate is only around 50%.
Marketing Plan
Operating Plan
Financial Plan
The Company
• New Delhi Auto Products Pvt. Ltd.
• Manufacture security systems for two wheelers
• Lock Hardwares through B2B and B2C sales
• Headquarters in New Delhi
• Registered Under Companies Act , 1956
• Promoted by SIMS Securities Group
• Seven Promoters
• Manufacturing Facility in Okhla, Delhi
• Sales Offices and Warehouses in five tier one cities
Objectives
“New Delhi Auto Products will increase the security of two wheelers in
five tier one cities in India by providing the best quality locks and security
products, as well as highly skilled installation and repair. The company
shall sell “ security and peace of mind” rather than locks.”
The Cities
New Delhi
Bangalore Mumbai
Chennai Calcutta
Our Products
Combination Locks
Cam Locks
Aluminum Chains
• Pricol
Marketing Plan
Operating Plan
Financial Plan
Our Management
Neha Dhiman, Marketing
Head, Mumbai
Private practice of
Legal Advisor and
L.L.B., L.L.M corporate law for 10 Senior Advisor to CII
Prineet Grewal Pune Consultant
years
Our Personnel Plan
Personnel 1st Year 2nd Year 3rd Year
Promoters 7 7 7
Workmen 5 6 8
Sales Staff /
40 40 45
Service Staff
Our Personnel Plan
• Promoters will receive profits in the ratio of their capital investment
• The sales and service staff shall be paid a competitive salary with a
bonus for performance.
Marketing Plan
Operating Plan
Financial Plan
Target Market
Market Segment
Original
Equipment Service Stations
Manufacturer
Individual
Owners
Branding and Marketing
• Awareness about the importance of high quality locks.
• Infomercials in discussion forums on prominent auto enthusiast
forums.
• Brand to act as an epitome of security & utility.
• Customers will be made aware of various options via pictoral
references
• Customers will be confronted with vehicle theft statistics sourced
from RTO.
• Search Engine Optimization(SEO)
• Social Media Optimization (SMO)
• SMO - Viral marketing using FBs, Twitters, Blogs of celebs, m-
commerce, e-commerce website for online shopping.
Promotion and Sales
• Design and produce brochures advertising the services offered by
New Delhi Auto Products.
• Develop a list of businesses in the neighbourhood.
• Send brochures by direct mail/via salesmen to this list
• Advertise in trade publications for auto companies
• Search engine marketing: Bid for keywords around business and
building security using Google Ad Words
• Sales efforts to follow up with businesses
• Creating a website for the business and offering additional
information beyond the brochure
Effective Penetration
• Create attractive signage and post outside and in windows of store to
build street visibility
• Put ad in local newsletters advertising opening of the store
• Post flyers about the store opening on local bulletin boards in stores
and public places
• Decorate the store for its grand opening and offering free gifts of
store branded key chains to early visitors while supplies last
• Creating a website for the business with information on store
products, hours, location, contact information, etc.
Promotional Expenses
Internet Marketing
3,00,000 3,78,000 5,29,200
(25%)
Total Promotion
12,00,000 15,12,000 21,16,800
Expenses
Contents
Opportunity
Marketing Plan
Operating Plan
Financial Plan
Projected Production
Opening
Year Production Units Sold Closing Stock
Stock
Manufacturing
Facility
OE Manufacturers
Service Stations Auto Repair Centers
Through B2B
Bajaj
Suzuki
Auto
TVS
Honda
Motors
Yamaha
Distribution Channels ( B2C )
End User
Sales Offices
End User
Manufacturing Facility
Marketing Plan
Operating Plan
Financial Plan
Cost of Project
Cost of Project
Warehouse / Land and Building Lease 7000000
Capital Expenditure 2900000
Margin for Working Capital 2100000
Total Cost of Project 12000000
Investor 5000000
Owner's Equity 7000000
Total Cost of Project 12000000
Return for Investors
Interest at 10% Simple Interest on 50 Lakh 500000
Interest in 10 Years 50000000
Return on Investment
Investment Redeemed in 10 years 5000000
Interest on Investment 5000000
Total 1000000
ROI 100%
Financials
Sales Forecast
Sales Forecast 1st Year 2nd Year 3rd Year
Selling Price 425 425 425
No of Units Sold 50000 75000 100000