Академический Документы
Профессиональный Документы
Культура Документы
2 `
|
2 `
2 !"" !""#$#$
2 %
2 &' ()*%+
2 , - %,.,/ %
0%
2 1
2 0% *
2 1
02
2 |
3
`
%
-
2 Airtel comes to you from Bharti Airtel Limited
2 First private telecom service provider to
connect all states of India .
2 Covers 23 telecom circles of the country, has
21 million customers
2 Highly successful brand in India
Ô
2 e will meet the mobile communication needs of our customers through :
Error-free service delivery.
Innovative products and services.
Cost efficiency.
*
2 Ë-
2 ` 4
2 % 5
*
2 e will always put our customers first. e will always trust and respect
each other. e will respect our associates as we respect each other. e will
work together through a process of continuous improvement.
|artnerships :
2 |artner with world's finest companies like
Vodafone, Singtel (Singapore Telecom),
Ericsson, Nokia, Blackberry, IBM and many
more to bring the best of products & service.
The Company is:
2 The First to launch full roaming service on pre-paid in
the country.
2 The First to launch 32K SIM cards.
2 The First in Asia to deploy the multi band feature in a
wireless network for efficient usage of spectrum.
2 The First to deploy Voice Quality Enhancers to improve
voice quality and acoustics.
2 The First telecom company in the world to receive the
ISO 9001:2000 certification from British Standards
Institute.
MARKETING MIX
2 |
2 Airtel |re-paid
2 Airtel |ost-paid
2 Blackberry ireless Handheld
2 Value Added Services (VAS)
The different value added services provided by Airtel are-
Instant Balance Enquiry
24Hr recharge Facility
Caller line identification
Call divert, Call wait & Call Hold
Multimedia messaging service (MMS)
Airtel Live |ortal
SMS based Information Service
Hello Tunes & Ring Tones
Voice Mail Service
Easy |ost-paid bill collection
Gifting of Ring Tones & Hello Tunes
G|RS
|
2 Customer based pricing strategies.
2 Flexible pricing mechanism
2 Controlled by TRAI.
|
2 It has wide and extensive presence even in the
remotest areas
2 Airtel Customer Care Touch |oints
2 Distributors like
E.g. |aan shops, grocery stores, chemists,
outlet etc.
|
2 Large scale print and video advertising.
2 Big celebrities like SRK and Sachin are roped
in to endorse the product.
2 In 2002 Airtel got its Signature tune from A.R.
Rehman, this signature tune is perhaps the
most downloaded tune in India.
2 |rovides innovations such as Bollywood
movie premiers, music services such as ring
back tones & many more.
2 âFriendzâ pre-paid connection for youth,â
Ladies Specialâ plan, Seniors plan.
2 Executives corporate plan(First to give prepaid
in this category).
2 Special discounts in calling rates & sms
services.
2 |roviding wallpapers and screensavers on
website.
2 Sponsor many TV shows.
SWOT
Opportunities
2 `%/84|Ë0 57
2 Ë%4 )#-47
2 )%/
% 7
2 9